Mercedes Benz Cultural Center is based on mass consumption, and Cadillac targets social elites.

1, Mercedes Benz Cultural Center is a venue for mass consumption, including music clubs, cinemas and restaurants.

2. Cadillac's choices, the Shanghai Concert Hall and the Wukesong Arena, are both venues for high-end entertainment events. In contrast, Cadillac's target group for its Cadillac is more precise, and the brand tone is highly compatible with the user.