As an operator, online activities are one of the most important means of customer acquisition and promotion in marketing, so how to plan a successful online activities? First of all, you have to understand the definition of online activities: relying on the network, initiated on the network, and all or most of the activities carried out on the network, on the network to publish information about the activities, recruiting activities, the process of activities on the network - Baidu Encyclopedia. The planning of an online event is divided into two parts: the creative case and the execution case. Creative case generally need 2-3 options, which contains the source of the idea, the basic content of the activity, to make it clear that the theme of the activity, time, in which platform to do, in what way to do. Execution case is the entire campaign process from the project to the end of the activity of the entire process of the implementation of the program. Let's take a look at a complete online campaign to see what elements to pay attention to? (Online campaign planning mind map) One: the purpose of the activity The purpose of the activity is to benchmark the purpose of the product or service in the product demand. Any demand must be a combination of product purpose plus user demand. Activity is no exception, the classification of the purpose of the activity and the purpose of the product is roughly the same. It can be summarized as the following four categories: brand: for example, the education industry is so competitive how to fast