On the occasion of the upcoming xx Teachers' Day, in order to pay tribute to our beloved people's teachers, Dragon Lantern he cheng will hold a celebration. Dragon Lantern he cheng Project is adjacent to two key schools in the city, namely Sucheng No.11 Middle School and Sucheng No.1 Middle School. There are many teachers here. They have been teaching here for a long time. The first consideration is to buy a house, and the housing demand is considerable. At the same time, teachers have higher requirements for the living environment. The supporting facilities in my project community can just meet their needs (book bar, golf club, indoor badminton hall, swimming pool, etc.). ). The greening rate is high, so it is the first choice for home.

Second, the purpose of the activity:

1. Enhance image: Through this activity, further publicize and enhance the reputation of the company and the image of the project, and enhance the influence of the company and the visibility and reputation of the Dragon Light lotus town project among customers;

2. Promote the transaction: attract the attention of teachers and citizens through this activity, maximize the transaction rate, reduce the pressure on the company to accumulate houses, and increase the market share;

3. Gather popularity: increase customer visits, narrow the distance between customers and the project, promote customers' recognition of the project, and increase the advantages and characteristics of the project in the market;

Third, the activity time

20xx August to 20xx September

Four. Target audience: all customer groups;

Verb (short for verb) activity:

During the 1. activity, all property buyers can enjoy the discount of xx yuan/square meter;

2. During the activity, the top 60 customers who intend to see the house every day can get the chance of lucky turntable;

3. During the activity, prospective buyers can draw 1000 yuan coupons and red envelopes (1 000 yuan red envelopes, 1, 90 yuan red envelopes, 20xx red envelopes);

4. New and old customers enjoy a discount of 3,600 yuan;

5, a one-time payment of the total house price minus 5000 yuan;

6. During the activity, teachers, family members, relatives and friends sign the contract within three days of buying a house, and enjoy a discount of 3 1 1,000 yuan/set;

Preparation of intransitive verb materials

1, active material:

Lucky turntable, red A4 paper, leaflets, red envelopes, red envelope walls, house purchase vouchers and booths;

2. Material arrival time: August10;

Seven. Lucky wheel activity: (only for the top 60 customers who plan to see the house every day)

1, roulette design:

Equal area segmentation of (1) 16 block;

(2) Awards are divided into:

Cash prize: cash 100 yuan, cash 90 yuan, cash 80 yuan, cash 70 yuan, cash 60 yuan, cash 50 yuan, cash 40 yuan, cash 30 yuan, cash 20 yuan, cash 10 yuan;

Prizes: tea set, pillow, umbrella (existing in the company)

2. Activity rules:

(1) This activity is only for the top 60 visiting customers every day from August X to September X;

(2) Visiting customers have only one chance to turn the roulette wheel;

(3) Teachers, family members or relatives and friends can get two chances to turn the roulette wheel when visiting;

(4) The customer rotates the roulette wheel, and when the prize items on the roulette wheel stay on the "lucky pointer", the lottery winners win the prize;

(5) During the rotation of the turntable, the customer shall not affect the rotation of the turntable by hand or other external forces, otherwise the result will be invalid;

(6) If the roulette pointer stays on the middle line of the two awards, the customer can turn the roulette wheel again;

Eight, red envelope lottery: (prospective buyers only)

1, red envelope design: put 1000 red envelopes of 100 yuan and 20xx yuan shopping vouchers on the red envelope wall;

2, lottery rules:

(1) This red envelope lucky draw is only for prospective buyers (determined by the property consultant);

(2) Each customer can only draw a red envelope once;

(3) Red envelope rewards are purchase vouchers with different values;

(4) The purchase certificate issued by the customer can only be used to deduct the house payment and cannot be converted into cash:

Nine. Promotion:

1, website banner: Dragon Lantern and Cheng Shien, out of print in August and multi-storey, launched lucky turntable, thousand yuan purchase coupon, trade-in, Teacher's Day discount, which once warmed up; Landscape high-rise special, one-price room passion for a summer!

2. SMS, newspapers, booths and websites:

3. Bus stop sign