Wenzhou inspirational entrepreneurial history of the first
To ? one-sixth of the stall? Started to enter the U.S. market
Jiang Guilan was born in 1963, was laid off at the age of less than 30, and decided to start a business. She persuaded her husband and got his support, borrowed 200,000 yuan from friends and relatives, and set up a plastics processing plant in her own home. In the beginning, we made simple plastic products such as washbasins and hangers, which were sold in the local market.
In order to develop the market, Jiang Guilan ran to Zhoushan, Yiwu and other places to promote. 1995, Jiang Guilan rushed to the Canton Fair, looking for a larger market. At that time, the participants in the Canton Fair were all large enterprises, and it was not the turn of small enterprises to set up booths. Jiang Guilan rushed to Guangzhou before the start of the Canton Fair, spent two or three days, a stall a stall to ask the past, and finally at a cost of 40,000 yuan, from the hands of an enterprise to share one-sixth of the stall.
Despite the opening of the road to foreign trade, but because of the low technical content of the products, the same quality and low-priced competition is fierce, business operations once in trouble, but Jiang Guilan did not give up.
Until the Canton Fair in 2002, Jiang Guilan finally waited for the opportunity.
At that time, a supplier of KFC found Jiang Guilan and asked them to help produce plastic disposable tableware. Jiang Guilan's factory has only 13 machines, the other party to the factory to see, think the scale is too small, turn their heads and leave.
Jiang Guilan said, the plastics industry, the production of new products need to sample, the cost is higher, in general, the manufacturer to charge a sampling fee before opening the mold. The other side talked about a few manufacturers, are not negotiated because of sampling fees, and finally found Jiang Guilan.
Jiang Guilan quickly seized the opportunity. She decided not to charge the sampling fee. Then, while trying to make samples, she took a loan of 3 million yuan from the bank, expanded the plant, bought machines and equipment, and trained her staff according to the GMP standards for food manufacturers.
In the end, Jiang Guilan's company passed KFC's inspection, thus becoming the first company to produce tableware for the United States.
From OEM to deep market cultivation, the transformation ushered in a new leap
After KFC, the American tableware giant SOLO also found Jiang Guilan. After that, Jiang Guilan began to segment the market. After a field survey, Jiang Guilan decided to specialize in the production of tableware.
By 2006, Fuling's annual export amounted to 20 million dollars, and it was a decent export-oriented enterprise.
At that time, Jiang Guilan in front of two roads: one is to be satisfied with the status quo, reduced to OEM factories and OEM enterprises; the other is to open up the international market, in foreign markets, especially in the United States to establish their own sales network, to create their own brand and cultural core.
Jiang Guilan knows that the latter road is full of risk, there may be more than a decade of accumulated customer resources are lost, but she still firmly chose to open up the international market road. Because in my heart, there is always a dream, is to let every end customer who has consumed our products to remember, even a small straw, but also with the unique humanistic imprint of the Fuling.?
Jiang Guilan opened the company's new journey of development with the courage to break the wrist. First of all, she hired the industry's best sales talent in the U.S. with high salary, and has set up three sales companies, while setting up warehouses in the U.S. in New Jersey, Los Angeles, and Canada's Vancouver and Toronto, and establishing a complete distribution system, so that domestically-produced products are sold directly to the end-customers.
During this process, the company's old customers left the company, and the enterprise encountered unprecedented difficulties, but Jiang Guilan did not take half a step back. She relied on her sales team to find a new customer base.
After resisting pressure and persevering, Fuling finally saw new rewards. 8 years ago, Fuling became a supplier of SUBWAY, 7 years ago, Burger King, 5 years ago, Wendy's, and 4 years ago, McDonald's. Last year, Fuling was awarded the honor of being the first supplier of the long-lost Wendy's. Last year, Richland got the KFC production order, which had been lost for 10 years. So far, all five major fast-food chains in the United States have become Fulling's customers.
? Always one step ahead?
Ordinary plastic raw materials have greater environmental pressure, for this reason, Fulling in 2010 specifically set up a new materials research institute, and academicians of the Chinese Academy of Sciences with the establishment of academician workstations, engaged in the research of degradable materials, and has achieved a number of research results, the formation of their own core technology.? Green, environmental protection is the eternal theme of social development, but also the ultimate direction of Fuling Bing force forward. Jiang Guilan said, ? I think after a number of years, every product produced by Fuling will be labeled green, biodegradable, zero pollution.
In recent years, despite the double-digit annual rise in wages, labor costs at Fuling have instead continued to fall. Fuling has established its own Automation Research Institute to develop highly automated production lines in conjunction with the company's production process, minimizing the number of workers on the production line and reducing labor costs.
With 90% of our products going to the U.S. market, transportation costs are a big burden. For this reason, Richland selects straws with high transportation costs for U.S. production, and at the same time chooses highly automated machines developed in-house.
Summarizing her own entrepreneurial journey, Jiang Guilan said she was one step ahead of others. When others do domestic sales, she has done through the foreign trade company to do foreign sales; when others do through the foreign trade company to do foreign sales, she has set up a sales company in foreign countries; when others set up a sales company in foreign countries, she has built factories in foreign countries?
November 4, 2015, Fuling listed on the NASDAQ in the United States. Jiang Guilan said, this is an important milestone in the history of the company's development, marking the company's use of the international capital market has taken a welcome step, she will seize the opportunity of the enterprise listing, the layout of the global market, expanding the map of Fuling, to meet a new round of transcendence and take-off.
At present, Taizhou Fuling Plastic Co., Ltd. has 4 production bases, 1 production base under construction, 2 branches in the United States, 1 R & D center, and has been the leading exporter of plastics industry in Taizhou for 12 consecutive years, and ranked the top three among the 9,162 counterparts in the country. The company has been awarded the honor of National High-tech Enterprise, National Contract Abiding and Trustworthy Enterprise, Green Enterprise of Zhejiang Province and so on.
? We can not predict the future, but we are always close to the pulse of the times, from the rhythm of a challenge to set their own direction, looking for a meeting with the occasion. Jiang Guilan said.
Wenzhou inspirational entrepreneurial history of the second
Dong Ming is Wuhan Qiaokou District, a typical ?80? after her dream is to be a diving athlete, at the age of six by the Hubei Provincial Diving Team selected. Just when she was full of hope for the future, but unfortunately in 1995 at the age of 9 in a training fall into paraplegia, no feeling below the neck, limbs paralyzed, completely incontinence, the hospital had three times issued a critical notice?
However, death has flinched time and time again before Dong Ming's tenacious perseverance. Although the body in the first 6 years of injury in the body completely unable to move, 10 years in the loss of speech, and ultimately can only sit in a wheelchair, but she did not lose heart, ? To continue to perform her brilliant life in self-help, self-reliance and self-improvement.? She is going to take advantage of this? unique and rare opportunity,? to teach herself from elementary school courses to high school courses. Since she could not speak at that time, there was no way to read the text aloud, she read it over and over again in her mind, and she could not hold a pen in her hand, so she wrote it silently in her mind one stroke at a time. Many kind-hearted people were touched by her insistence on self-education, and not only gave her material support, but also spiritual encouragement. Despite this, Dong Ming, who came from an ordinary family, could not afford to receive expensive rehabilitation treatment. She didn't complain, but insisted on self-rehabilitation with unimaginable perseverance, and a miracle finally occurred in the sixth year after her injury. When the upper arm gradually have feeling, she asked her parents to buy a second-hand computer, difficult to drive the upper arm to practice typing arm, and try to contribute to the newspaper, not only can be self-supporting with the article fee, there is a certain amount of savings. For this reason, she lamented: "My success stems from the fact that I have been able to earn my own living. The first thing I've learned is that I'm not a big fan of the idea, but I'm a big fan of the idea that I'm not a big fan of the idea.
Her persistent practice allowed her to slowly make some noise in 2005, which gave her the idea of volunteering. The first step was to make sure that the children were able to learn how to speak, and the second step was to make sure that the children were able to learn how to speak. After a period of adjustment, she no longer used her parents' help, but rocked her wheelchair to school alone, and officially registered as a volunteer two years later. Since then, she has served as an anti-smoking ambassador, an environmental protection volunteer, and a civilized crossing counselor. When doing these things, she is always grateful: ? It is love that makes me feel the beauty of life, and as a disabled person, I can better appreciate the charm and significance of social care?
After finishing her high school course, Dong Ming also taught herself English and Japanese in junior high school on the radio, and was admitted to the Central Radio and Television University in 2007? Social Work Program?
Dong Ming also minored in psychology and became a national second-grade psychological counselor with honors.
In 2008, after the Wenchuan Earthquake in Sichuan, Dong Ming took to the streets with his wheelchair and volunteers to raise money and donate blood for six days in a row. When she saw the news on TV that professional counseling volunteers were urgently needed in the disaster area, Dong Ming immediately took out her own fee and persuaded her parents to take out the more than 10,000 yuan of treatment fees she had saved up, and the whole family went to the front line of the disaster area***.
In the city of Shifang, a 7-year-old boy lost his parents in the earthquake and was reluctant to say a word to anyone. After learning about this, Dong Ming immediately found the little boy in a wheelchair and accompanied him as a big sister for six days, and eventually broke his silence with his meticulous care.
Infected by Dong Ming, his parents also became volunteers in the disaster area, his father was responsible for helping to carry the supplies, and his mother changed the medicine and scrubbed the body of the injured. And Dong Ming is strong and hard to help five children whose parents have died to open their hearts and speak again, more than 40 severely disabled people to re-establish the courage to live?
Dong Ming's deeds in the disaster area have touched countless people, and she has been hailed by the media at home and abroad as a ? The wheelchair angel? Dong Ming has also set up a team of volunteers to help the victims. The team of volunteers of Dongming's love and Dong Ming Free Psychological Counseling Studio. Dong Ming Free Psychological Counseling Studio The company's main goal is to provide free psychological counseling to people who are unemployed, laid off, or have lost their love.
? Dong Ming free psychological counseling studio? Since its opening, she has received more than 5,000 visitors, of which more than 600 visitors, touched by her love and joined? The team of volunteers is led by Dong Ming, who has been helping the people of Hong Kong for many years. The team is led by Ms. Dong Ming to help more people in need of help.
During the Beijing Olympics, Dong Ming was invited to be a special correspondent for CCTV, and participated in the coverage of the Olympics. After the opening of the Paralympic Games, she was elected as a Paralympic Games volunteer, active in the National Aquatics Center? Water Cube? Her deeds y moved the former President of the International Olympic Committee Samaranch and the current President Mr. Rogge, both gave her high praise: ? If all of them can be as dedicated as Dong Ming, the Olympic Games can certainly draw more power to participate.
Dong Ming was optimistic: "Physically, I accept that I am a disabled person. Physically I accept that I am a disabled person, but I do not want to admit that my life and mentality are also disabled. Being in a wheelchair is not only not my handicap, it is the best condition for me to be a volunteer.?
In view of Dong Ming's selfless volunteer spirit, she was selected as the Third National Moral Model in 2011. In order to carry forward her volunteer spirit and establish and improve the social volunteer service system, in early 2012, Hubei Province and Wuhan City in the mouth of the district set up? Dong Ming Volunteer Service Team
Dong Ming's volunteer service team, under the 18 sub-units and 135 service stations, has more than 50,000 registered community volunteers, year-round service in the streets of the mouth of the district.
Dong Ming is known as the beautiful ? Wheelchair Angel? , but never stopped the pursuit of faith, she said: ? As long as I still have the ability to help others, I have no right to stand by. Because, in the process of loving others, in order to realize the true meaning of life, but also to life in the lifelong voluntary action to interpret a different kind of wonderful.
Wenzhou inspirational entrepreneurial history of three
This year's 22-year-old Fu Shanwei, is a standard 90 fresh university graduates. During his studies at school, he began to start his own business, do on-campus courier, do campus e-commerce site. After graduation, Fu Shanwei once again embarked on the road of entrepreneurship. Now look back, look at Fu Shanwei's roommate's graduation destination: a bank job, a state-owned enterprises to do text work, a home to prepare for the civil service exams, there is a vocational school as a teacher. Fu Shanwei said, he does not regret the choice of entrepreneurship this road, the only worry is that they are young.
At that time, just graduated Fu Shanwei hesitation, ready to do a big job. Unexpectedly, but encountered the first failure of life, just a few months, the debt of more than two hundred thousand. Painfully, he changed his strategy, step by step, to expand their education center to three, enrollment of more than two hundred students.
Automobile repair graduates
but bent on education
Fu Shanwei was born in 1990, Yongchuan people in Chongqing. His father is a skilled laborer and his mother is retired. This is a typical working family. 2010, 19-year-old Fu Shanwei enrolled in Southwest University Yucai College, college is located in the town of Hechuan Caojie, a relatively secluded environment for Fu Shanwei's first entrepreneurial opportunities.
The experience of growing up in a factory yard as a child left a deep impression on Fu Shanwei. When I was a child, a group of people played in the yard, the feelings are very good, there are things will be shared together. If parents have something to do, the children asked the neighbors to take care of, but also very relieved.
Such an experience provided the initial association for Fu Shanwei's later venture. Nowadays, children basically live in the neighborhood, a neighborhood do not know each other very well. Childhood companions are tablets, cell phones and other electronic products.? The company he founded? Ladder Education. One of the purposes is to provide children with an environment in which they can grow up together.
After graduating from high school, Fu Shanwei did a lot of part-time work with elementary and middle school students, an experience that helped him a lot. After entering the university, Fu Shanwei studied automobile repair, ? Professional is their own choice, boys, like cars. However, Fu Shanwei still can not let go of the interest in the cause of education.
During the university period, Fu Shanwei and his classmates at the Teachers College organized the summer training for primary and secondary schools. At that time, a parent meeting in Youyang, gave a great impact. At the meeting, Fu Shanwei thought out of the blue, asked the parents who do not remember their children's birthdays, no one raised their hands; he then asked the students who remember their parents' birthdays, only a few people raised their hands, and they remembered their parents' birthdays simply because? The computer password is mom and dad's birthday?
? I was so impressed by this parent-teacher conference that I decided to run an education center in the future so that children can learn to be grateful and develop a sense of responsibility.?
Profitable, low industry thresholds, their own good feelings about education and education training industry capital occupation is not too much, so Fu Shanwei finally decided in the education and training industry once again entrepreneurship.
Hesitant when the sudden change
Parents and friends to support the difficult
2013 graduation, Fu Shanwei decided to start the transition, and two friends together founded the ? Ladder Education? At that time was very confident, and journalists to interview me. I think this is a good opportunity to publicize it, I did not expect to wait for the reporter to interview but encountered the first failure, people are confused.?
A few years after the university, Fu Shanwei did e-commerce, did logistics, ? These two ventures are very successful, during the university one year I have not asked for tuition, after graduation, my own savings of more than 100,000 yuan. Only education and training has not been done seriously, so Fu Shanwei decided to return to his hometown of Yongchuan, opened a weekday can be hosting, holiday training education center.
The ladder education site is located in Yongchuan District, near an elementary school, facade, classroom space a **** more than 800 square meters, mainly to do elementary school to high school tutoring. Therefore, it is an advantage to have an elementary school at your back. But such advantages are also valued by other educational institutions. Fu Shanwei said, coupled with his own founding of ? Ladder?
Intense competition is inevitable. Fu Shanwei said, he saw one of the educational institutions has been on the verge of closure, and the next one will be their own do not know.
According to the plan, Fu Shanwei smashed money on advertising, around to do promotional publicity. And in the hotel booked a venue that can accommodate 300 people to hold a speech, the expected hot scene did not appear. Only a sparse hundred people, and ultimately, this investment of 50,000 yuan of lecture activities only recruited more than three dozen students.
This failure, so Fu Shanwei debt of more than two hundred thousand, desperate he had to ask his parents for help. But in fact? Parents simply do not know that I am in business, they think very traditional, has always wanted me to find a stable job, nine to five to go to work. Worried that his parents scolded, Fu Shanwei very apprehensive.
After listening to Fu Shanwei's ideas,? They felt very reasonable and provided a loan. In addition, Fu Shanwei around to borrow money, ? What can be borrowed are all borrowed.? The one who touched him the most was a friend,? He is still in school, an ethnic minority, lent me all his tuition fees.?
The most difficult time
met the current girlfriend
Recalling the time of failure, Fu Shanwei frankly ? I would not have been able to do it without her," he said. I'm not sure if you're going to be able to get a good deal on a new one," he said. The first thing you need to do is to get your hands on a new one, and you'll be able to do that.
It is that period of depression, the two contact but more up, with the deepening of the understanding of the two hearts and minds of love,? The first time I saw this, I was in the middle of it.
The girlfriend knows Fu Shanwei's business situation, not the slightest flinch, but has been encouraging, accompanied by him. In order to revitalize, Fu Shanwei and his team of people every day at the end of the school hours, came to the door of each school, send leaflets, shouting horn. Even the hottest days of Chongqing, also insisted on publicity.
A year down the line, finally had the effect of water droplets penetrate the stone. In the beginning, when we publicized in front of the school, the parents didn't know what hosting was. After a year, parents will actively gather around,? Ask us about the education center's programs, fees, and so on.
Today, Fu Shanwei's? Ladder Education? has three, opened in the neighborhood of Huilong Elementary School, Red River Elementary School and Phoenix Lake Elementary School. *** There are more than two hundred students long-term trustees, usually hosting, mainly responsible for the students' meals, homework, lunch breaks, and training during the holidays.
Not only that, Fu Shanwei has a new idea, both to create a child management home O2O model, ? This is very new in Yongchuan? , mainly to address the temporary needs of parents,? If a parent has a party or suddenly something can not take care of the child, then you can contact us online, sent to us for temporary care. Similar to online booking, offline service.
For post-90s college students with entrepreneurial ideas, Fu Shanwei suggested that they ?90s many ideas are very good, but very few people used in practice, so not only to dare to think, but also dare to do. Since embarked on this road there will be no regrets, only adhere to. I have also become more mature through entrepreneurship, so I have no regrets. For the enterprise brand communication, advertising is essential, but really the most effective marketing or word-of-mouth marketing, for training this kind of experiential consumption is even more so.
Conclusion: As long as you can take advantage of, defects will also become favorable conditions for creating opportunities, the key is what kind of attitude and approach we take. Fate may give us a hint of this: what kind of person you think you are, what kind of person you will become.