Tourism website project planning book I. Prospect analysis
Tourism market analysis
Analysis of catering market
Second, the network market analysis
The network has covered the whole world, shortened the distance between people and brought a lot of convenience. However, many websites failed to survive, and were quickly eliminated by the network market and drowned in the network wave.
1, many sites don't pay attention to profit points and profit cycles, just want to make money, and are not good at choosing business models and profit models;
2. The website information update speed is slow, and the information is not attractive;
3. Without its own characteristics, the letter is unclear, and it lacks a certain atmosphere and feeling;
4. The service level is not high and the function is incomplete;
5. Failing to catch customers.
Third, the strategic analysis of the website
What does (1) offer?
1. To achieve greater development, we must attract a large number of netizens, tourist attractions, travel agencies and hotels to provide convenience for tourists who want to travel to the Soviet Union.
2. Provide a map of Suzhou tourist attractions and hotels;
3. Provide the latest tourist routes;
4. Market analysis
5. Introduce various preferential information.
(B), the factors of success
1 Good business action model and profit model;
2. Valuable consulting information and market analysis.
3. Fair and reasonable
4, online ordering
5. The website has a wide range of people and is easy to operate and manage.
6. Make full use of the participation of netizens, merchants and interactive works.
7. This website is based on people's interests in tourism and food.
8. Netizens can order food and travel in groups directly from this website.
3. Why make a profit?
Xxx is a travel website integrating consultation, entertainment, leisure and business.
The area focusing on customers and businesses is a leisure area for people after their leisure time, and it is the first choice of modern life. The potential of helping others is enormous, which brings the following benefits to travel agencies and hotels:
1, and achieved great economic and social benefits.
2. The popularity has increased rapidly.
3. Bring more customers to the dealers.
4. Assist merchants to enter the network marketing industry, and make the services of individual merchants more comprehensive.
the second part
Fourth, the column structure of the website
1, Wu culture
2. Suzhou scenic spots
3. Booking service
4. Paradise Forum
5, tourism common sense
6. Food culture
7. Information Square
8. Member registration: personal registration and business registration.
9. Service area
Verb (abbreviation of verb) website design
The layout design of web pages directly affects the efficiency of the website. In order to avoid being similar to other websites and being submerged in the ocean of the network, this website will design a unique and unforgettable interface.
1, optimize the view design and insert animation, but not too much.
2. Illustrated pictures, reasonable collocation of color pictures and words, pursue the unique taste of this website while maintaining the overall consistency of the webpage, and create some bright spots.
3. The design of navigation bar makes the organization of the whole website clear and ensures that the page is not monotonous.
4. Website design really takes customer service as the core.
5. Add new information in a timely and regular manner.
Six, the characteristics of the wind shop
Personalization, flexible application, powerful function, expansibility and practicality. Good publicity effect, low cost, excellent service, guaranteed maintenance, simple operation, based on service, and improving people's living standards.
Seven. Maintenance of website
1. Monitor from time to time. Software and hardware problems, timely assessment, within 24 hours to solve.
2. Back up the data on the first day and optimize the database design.
Eight. Business matters
1 The publicity work establishes links with major websites, and the precautions are the same as those of search engines.
2. Keep in touch with merchants, get their support, and get web materials and market information.
3. Improve the popularity of the website through the information provided by the successful wind station scanning, and cooperate with the related activities of the merchants to increase the credibility of the website. Enrich the content of the website, increase the promotion efforts, and attract the attention of Suzhou people and tourists to the Soviet Union. Let the website run in a short time and prepare for the future profit of the website.
Nine. financial analysis
(1) expenditure
1, maintenance fee
2. Equipment cost
3. Personnel salary
4. Promotion expenses
(2) Income
1, advertising revenue
2. Registration fee vip
3. Selling tourism products
4. Agency business
Website project planning book Website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing and maintenance in website construction as needed. Website planning plays a planning and guiding role in website construction, and plays a positioning role in website content and maintenance.
Website planning book should cover all aspects of website planning as much as possible, and the writing of website planning book should be scientific, serious, detailed and realistic. The general website planning book contains the following contents:
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analyze the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and what website capabilities can be built.
Second, the purpose and functional orientation of building a website
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic needs of enterprises or opening up markets?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functional types of websites: enterprise websites, application websites, commercial websites and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, website technical solutions (of course, this should be discussed with professional website construction companies)
According to the function of the website, determine the technical scheme of the website.
1, use a self-built server or rent a virtual host.
2. Choose an operating system and use windows or unix or linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus solutions (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as asp, jsp, php database sql, access, oracle, etc.
Fourthly, the content and realization of the website.
1. Determine the structural navigation of the website according to the purpose of the website.
The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website.
Such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
Verb (abbreviation of verb) web design
1, web design requires artistic design, and web design should generally conform to the overall image of the enterprise. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Cost budget of intransitive verbs
1. The preliminary budget of the enterprise's site construction cost is generally determined according to the enterprise scale, the purpose of site construction and the approval of the superior.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The website price ranges from several thousand yuan to several hundred thousand yuan. The cost of website construction is generally proportional to the functional requirements.
Seven. website maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Eight, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1. Whether there are any errors in the text and pictures.
2. Program and database testing.
3. Whether there is any error in the link.
Nine. Website publishing and promotion
The above is the main content of website planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of website construction, careful planning must be carried out to achieve the expected purpose of website construction. Each of the above steps is very important for the construction of a website, and it must be meticulous, accurate and in place. Only when the preliminary work is done well can the later work be carried out smoothly.
I recommend it carefully.