The purpose of print advertising design is to strengthen sales. That is, advertising products, brands, activities and other advertisements based on advertising and design. The earliest advertising design is the small bulletin board of early newspapers, which is the form of graphic design. The process of processing some digital images with some special operations; It is a comprehensive content integrating computer technology, digital technology and artistic creativity. It is a kind of work or occupation, and it is a modeling activity with aesthetic feeling, use and commemorative function. So what should print advertising design learn? The following is to introduce the contents that need to be learned in print advertising design as follows:

Methods/steps

To modify (a picture or photograph) with a computer.

Image processing, editing, comprehensive application of channels, layers and paths, image color correction, use of various special effects filters, production of special effects characters, image output and optimization, etc. Flexible use of layer style, fluid deformation, fade-in and fade-out and mask to produce ever-changing image special effects.

Coreldraw

By integrating CorelDraw's omni-directional design and web page function into the existing design scheme, vector illustrations, designs and images are made, and the company logo, introduction, color pages, instructions, product packaging, logo, web page and so on are well designed.

Illustrator

Learn how to draw graphics, package and make publicity pages, and design LOGO and CI more conveniently, and you will become a real master of fine arts. Learning on the basis of Photoshop will be more powerful and the efficiency will be doubled.

InDesign

Learn the basic rules, usage and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, and advanced professional typesetting methods for publications, books, publicity color pages, newspapers and magazines. Printing mode, film output, typing, printing process and learning printing process can solve common problems in printing and experience the working environment of graphic design personally.

Creative sketch

Basic sketch knowledge, line drawing, perspective knowledge, single assembly, multi-assembly and other sketch knowledge lay an artistic foundation for later graphic creative design.

Graphic design and creativity

This paper expounds the concept, creative thinking and creative process of print advertisement, and analyzes the key points, methods and processes of print advertisement production in detail, so as to cultivate students' innovative thinking ability from rationality and sensibility.

Color and plane composition

Plane composition: the classification of plane composition, thinking mode, basic modeling elements, plane texture composition, the composition and application of plane layering and space sense, etc.

Color composition: physical theory, classification and characteristics of color composition, visual perception phenomenon, emotion and thinking of color, comparative composition, harmonic composition, collection and reconstruction, texture composition, etc.

Graphic design application

The design basis of book binding, the methods and skills of cover design and inner page design. Printing type, offset printing color, color management, printing paper, etc. , prepress design process (bleeding, image processing, overprint, color processing, spot color use, etc. ), printing and post-press technology (production, proofing, plate making, film covering, glazing, bronzing, embossing, gluing, etc. )

Project example

Graphic design, graphic creativity, CIS design and production (corporate image design), advertising graphic design, advertising strategy, application principle and typesetting method of advertising copy, font design, trademark design, CI design, packaging design, POP advertisement, layout design, poster design, book binding design, magazine design, etc.

Graduation design

According to the actual design process of advertising company, complete the communication from the intention of both customers, confirm the production, scheme design, finished draft production and delivery acceptance, so that students can truly feel the complete process of graphic design.