Personalized marketing must first find the right positioning, find its own unique characteristics and continue to make short videos according to this characteristic, and attract the attention of a large number of fans with the help of MCN. After accumulating a large number of fans, make full use of this accurate fan economy to realize live broadcast with goods.
2. The upgrade of live broadcast technology and the blessing of social media.
Fission communication based on social media can quickly and accurately wake up potential users who are addicted to social software and have no time to take care of shopping in a short time.
3. "Stimulate" the live content that meets the needs of the audience.
The most important thing to promote consumer consumption is to give consumers a certain "stimulus", which sets the basic framework for individual reactions. From products to packaging to the introduction of goods by the anchor in the live broadcast room, these will have an important impact on the final understanding of brain information processing.
Product strategy
In network marketing, the overall concept of products can be divided into five levels, and there are different strategies accordingly:
1, core interest or service level. When designing and developing the core interests of products, enterprises should make the design and development of this product from the customer's point of view and according to the final marketing effect. It should be noted that online marketing is global, and enterprises should provide core interests and services for the global market. For example, medical services can realize network telemedicine with the help of the network.
2. Tangible product level. For material products, we must ensure the quality and pay attention to the brand and packaging of the products. In terms of style and characteristics, it is necessary to carry out targeted processing according to the cultures of different regions.
3. Expected product level. In network marketing, customers are dominant and consumption presents personalized characteristics. Different consumers may have different requirements for products. Therefore, the design and development of products must meet the personalized consumption needs of customers.
4. Extend the product level. In network marketing, we should pay attention to providing satisfactory after-sales service, delivery and quality assurance when extending the product level for material products.
5. Potential product level. Beyond the extended product layer, enterprises provide products that can meet the potential needs of customers.