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Terminal market training experience
Wen | Qu Yafei

Through terminal training, I want to share some experiences with you:

First of all, we must have confidence in the products and models of leeches. How can I be confident? That is, you can fully understand the problems that our professional knowledge and two-way thrombolysis model can solve for clinic.

In the post-epidemic period, primary clinics generally face the situation that patients are recovering one after another. Using therapy can help the clinic to expand customers, develop new patients and attract people, so as to have the opportunity to open leeches.

It is not convenient to hold various marketing activities affected by the epidemic in the short term, so our advantages are obvious. The business manager goes to the clinic alone with a spray, and all middle-aged and elderly people can help spray it. After spraying, it is more convenient for doctors to cooperate with consultation and prescription, which is more convenient than various instruments. No operation, no bleeding, hygiene and safety.

If you simply sell drugs, there are too many similar drugs on the market. We must remember that we are the solution for primary clinics. Can expand customers, actively sell and demand customers, and help clinics divert patients.

Grassroots clinics face the following problems, you should know:

Blood transfusion was controlled and the main source of income was cut off. Affected by the epidemic, fewer people have colds and fever this year, and there are not many pediatrics. After more than 40 days, I investigated more than 200 representative doctors in Henan, Hebei and Inner Mongolia. This year's patients are mainly treated with chronic diseases, and there are too many tonic drugs. In cardiovascular and cerebrovascular drugs, our leeches have their own aura, so we should strengthen our confidence.

Grassroots clinics are facing the problem of homogeneous competition, and many doctors do not understand chronic disease management and service marketing, which leads to unstable patient groups. Talk to doctors more about outpatient marketing, learn to put yourself in the other's shoes, enhance your emotional strength and bid farewell to empiricism, so as to make progress.