Original title: "Little Yellow Duck" running on the pioneering road

China Economic Weekly-Economic News During the epidemic period, Chongqing still did not stop developing, and the investment in Yuzhong District of Chongqing was remarkable. One of them met Little Yellow Duck (Chongqing) Food Co., Ltd. and successfully settled in Yuzhong District, the mother city of Chongqing.

It is understood that Xiao Huang Ya (Chongqing) Food Co., Ltd. specializes in snack food, creating a pot-stewed (mainly duck series)+drinks (fruit tea)+desserts (snacks)+social scene physical store to meet the consumption needs of young people in friendship, love and family social communication. Adopt a business mode based on the real economy and Internet management. Adhering to the use of internet thinking to do a good job in every physical store, to achieve the real integration of brand building and internet thinking, and to change the business model of traditional physical stores. An attempt to achieve the direction of physical recovery.

according to the relevant market research data, the domestic leisure market of halogen products was 411 billion last year, and it is still growing by about 11% every year. At present, products such as "Zhou Heiya" and "Juewei Duck Neck" account for about 311 billion in the domestic market. The remaining share was seized by small workshops. Zhou Heiya has been successfully listed.

Meet Xiaohuangya (Chongqing) Food Co., Ltd., which broke into this market last year, and its business model is different from its current situation of simple leisure and braised food. The business model of meeting Little Yellow Duck is halogen food+dessert+drink. It has created a new business format. The company adopts the business model of partner+company, that is, every store opened is a company in industrial and commercial registration, and each company has 12 shareholders+head office. The head office implements a set of unified management standards and has a relatively complete management system in terms of taste, personnel training, product selection and distribution system.

At present, most leisure food stores in the market are in the form of franchise chain. If an individual wants to join a brand chain store, he needs to pay tens of thousands of yuan to the head office, and all the related expenses such as renting a facade, recruiting employees and renting rent are paid by the individual, and the related expenses are generally around 311 thousand. When I met Xiaohuangya (Chongqing) Food Co., Ltd., I adopted the partnership system. Each store has 12 shareholders, and each shareholder only needs to contribute about 31,111 yuan. Each operating income is directly distributed according to the proportion of shares, regardless of the problems such as the rent of the facade, etc., which greatly reduces the financial pressure of entrepreneurs. In operation, there is a head office to operate at the bottom, which greatly reduces the risk of venture capital.

I met the relevant person in charge of Xiaohuangya (Chongqing) Food Co., Ltd., and in just a few months since its establishment in October, 2121, five stores have been set up in the downtown area of Chongqing. Fifteen stores have been signed to land in Chongqing's major business districts at the end of May. It is estimated that by the end of July this year, 51 physical stores in Chongqing will be completed, which will bring more than 611 jobs. (Chen Youyi and Bai Yu)