We should pay attention to methods and strategies in everything, and in the catering industry, of course, it is no exception. I sorted out the strategies and methods of catering management for everyone to read and communicate.
1. Legal MLM operation (word-of-mouth marketing)
The owner of a Guangdong restaurant had a whim and adopted a marketing strategy with good results. His specific approach is:
When customer A dined in a restaurant for the first time, he charged all the restaurant fees. Customer A charges only 10% of the restaurant fee when he brings others to the restaurant for the second time, and 10% is given to Customer A. When Customer A brings others to the restaurant for the third time, he only charges 20% of the catering fee, and the rest is returned to Customer A. 。
In this way, the more times A's customers come, the more people they bring, and the more kickbacks A gets. Of course, there is a certain limit to this rebate, generally up to 50% off, and it is impossible to give all the catering expenses to A.
Similarly, he used this method for customer B and customer C. As a result, the business of this restaurant became more and more prosperous, attracting customers from other restaurants. It can be seen that the specific methods of operating restaurants are indeed varied. As long as you are willing to use your head, you will come up with many ways to make money.
Two: Two-pronged approach (software and hardware)
As far as restaurants are concerned, there are two parts, the visible part and the invisible part. The visible part refers to the hardware of the restaurant, and the invisible part refers to the software of the restaurant. Most profitable restaurants have some similar features in software and hardware.
Specifically, there are the following aspects:
(a) the characteristics of the software-the invisible part mainly includes:
1, giving a good impression.
Let the guests have a deep and good impression on the restaurant both during and after the meal.
Step 2 give people a good impression
Feelings are hard to explain, but they are important. Therefore, we must work hard on the display, layout and color of the restaurant, which makes people feel good.
3. People are in a good mood.
The service attitude of the restaurant staff should be gentle and meticulous so as not to annoy the guests.
After entering a restaurant, people will feel a unique tenderness and happiness from loyalty.
Restaurants are different from other places. Guests should be happy when eating.
(b) The main features of the hardware-visible part are:
1. Store location should be reasonable, occupy as much land as possible, and be visited by many people.
2. Value for money;
3, clean storefront, try to use orange and ivory to give a clean impression;
4, food should be rich;
5. The serving speed should be moderate, neither too fast nor too slow;
6, delicious;
7. A restaurant that only employs saleswomen will make guests feel good.
Third, develop the novelty, strangeness and particularity of eating three kinds of food.
China people are the most food-oriented people in the world. After thousands of years of development, they gradually formed a profound food culture. This is unmatched by any other country or nation. Cantonese people are pioneers, practitioners and disseminators of China food culture. In a country as big as China, since there is a saying that food is in Guangdong, it is enough to see the importance of Guangdong in the food culture of China.
It is no accident that this one-sided prominent situation will appear. This is because Cantonese people know how to eat three flavors best: new, strange and special.
The so-called novelty is that Cantonese people like to eat fresh and delicious food very much.
Although seafood is very valuable, Cantonese people have a special liking for them and love them very much.
The so-called strangeness means that Cantonese people like to eat those strange foods very much. These foods are strange because most people don't want to eat them, while Cantonese people have a unique eye and make all kinds of delicious food.
For example, many people don't know the delicious taste of rat meat, but Cantonese people have invented a way to cook rat meat, using rats that everyone finds annoying. This is enough to show the curiosity and boldness of Cantonese people.
The so-called characteristics include two aspects: 1 specialty, and 2. Unique flavor.
Four: raw seafood is not raw.
Vigorous seafood has become synonymous with Cantonese cuisine, but the service of southerners is not vigorous at all, and it adopts moderate and formal service (constantly strengthening the quality and training of employees and establishing a service level system).
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