Spring and fall, the epidemic back and forth refused to leave, the impact of the epidemic, on all walks of life in China has a small impact, small and micro business want to survive is even more difficult and dangerous, is because of the instability of the situation, small and micro business will be directly swinging, lying flat? In the words of the People's Daily: "lying flat" is not desirable, "lying win" is not possible. Epidemic is a long war, small and micro business want to survive, we must do open source and cost cutting, how to realize open source and cost cutting is very critical! First: cost-cutting cost-cutting is the small and micro business economy is hit by the most direct initiatives, but to do a good job of cost-cutting is not an easy thing to do, we must do these points: ① Reduce the cost of output. In the epidemic at the moment, many companies are declining, there is no source of income, business wants to last is impossible. So many small and micro companies began to reduce salaries, this initiative can only be the next best thing, we must know that talent is the greatest wealth of the enterprise, and salary to determine whether the best means of retaining talent. Of course, there are also a lot of small and micro companies began to lay off employees to reduce labor costs, this measure is a lot of companies will take the strategy, compared to the pay cut is much better. For example, Mr. Zhao's car wash business used to hire two finances to manage the books, but now he only hires one finance to manage the books. In order to better manage the business books, he uses Shenxiang Cloud's "Business Book" to assist him in managing the business books. Members can keep accounts together in the account book, and Mr. Zhao's direct finance goes into the account book to keep accounts. The account book is easy to read, and the amount of receivables, payables, business income and expenses are clear and obvious at a glance. It is worth noting that: recently, God's Elephant Cloud ledger has a new on-line ledger home page customization function, the bookkeeper can customize the home page function, it is more convenient to check the account. In addition to reducing labor costs, but also to reduce the cost of materials, reduce rental costs to help cut costs. ② reduce the effectiveness of low marketing strategies valuable marketing strategies to bring benefits and vitality to the company, such as the old set of billboard marketing has little effect, investing money and time is a waste. ③ slow down the turnover of funds small and micro-business can not be ignored is the economic turnover capacity, you can use the extension of the loan or accounts payable, or actively respond to the national subsidy policy and so on. ④ Reduce unnecessary expenses after the epidemic continues, small and micro business to cut costs, must reduce the group building activities, procurement of office non-essential supplies, reduce the purchase of clothing and so on. Second: open source open source is the way that can help small and micro business to achieve profitability, open source is nothing more than how to earn money, the method can refer to the following points: ① open a new marketing model of the self media is currently the best means of marketing, there are many modes of self media marketing, such as short video marketing, small essay marketing, etc., of which the live broadcasting marketing is the fastest way of marketing, and also currently the most money-making industry. In order to better build the self media, small and micro business should be combined with private domain traffic marketing, more accurate to build their own brand. ② form associations this marketing model is also quite hot, it is estimated that many people have such a group, a group of several hundred people, the head is the boss, but also service personnel, to help group members to find items, group members like to order. Xizi cell phone "head", only one hundred people, he can have at least five or six thousand a month income. ③ crowd fission marketing so-called crowd "fission" is to rely on personnel dissemination, to achieve the effect of a pass ten, ten pass a hundred, a hundred pass a thousand. Rough powder, pick up the relationship between the brand and consumers. ④ good consumer service no matter what era, the consumer is God's reasoning is not wrong, to serve consumers as the main small and medium-sized business in order to harvest more consumers. At present, the level of domestic industry service is far from enough to satisfy consumers, which is why some good service-oriented consumer places will be more accepted by the people of the country, because some domestic industry service attitude and awareness of duty is very scarce. Open source is the best means of every small and micro business want to rise and rebirth, because in the "crisis" in front of, to learn the open source of business ideas, in order to find new opportunities, good capital turnover and management in order to quickly rebirth in the new opportunities.