At first, I didn't know whether the question was reasonable or not. From which angle? After answering the question, I understand that he is mourning his misfortune for his boss and angry with him!

Let's measure it economically according to the data first.

120,000 *15% =180,000, which is the company's net income for one year, that is, the money put in the boss's pocket.

Then popularize another important indicator: per capita profit.

Per capita profit refers to the ratio of the total profit of an enterprise to the total number of employees in a certain period, which is an important indicator to measure the labor efficiency of an enterprise.

The per capita profit of this enterprise is:180/50 = 36,000 yuan.

Let's take a look at the world first. According to the data of 20 18, the American financial giant Fannie Mae ranked first in the world. Yes, it almost died that time, with a per capita profit of1759,000 US dollars.

The second place is the biopharmaceutical company Gilead. Yes, it is the Gilead I heard these days, with a per capita profit of more than $6.5438+0.5 million.

The third place is Fangdi Mei, who almost died, with a per capita profit of $654.38 +0.3 million.

Among the top 20 enterprises in China, four are on the list, and the per capita profit of Industrial Bank, which ranks 20th, is US$ 6.5438+0.4 million, equivalent to almost RMB 6.5438+0.4 million.

Let's take a look at the per capita profit of domestic industries or the data of 20 18. The data here are all median, that is, average. The per capita profit of this company listed in the title is between textiles and clothing and electronics, and it is at the bottom.

In other words, the per capita profit of the listed companies of this target is a little better than the average of the sixth lowest among the 28 listed industries.

So is it reasonable for a company of this size to earn so much money? Such a company is thrown in the crowd, and the splash is invisible.

I guess the employees are thinking,

The boss thought,

So, I probably understand the answer here. The subject hates this boss and it's disappointing!

What is the situation of your company? Have you done the same calculation to see what level it is?

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I am @ Xuan Tong Shangdao Commercial Real Estate Operation for 20 years, and I am a corporate partner of Head Finance. Serious financial quotient, interesting sharing.

As a business operator and boss, it is not appropriate to think and ask questions from this angle. To put it another way: the questioner of this kind of question in your mind should not be the boss! If you can really manage the enterprise to this net profit rate and income limit, you should not ask such a somewhat speechless question.

The old ghost is a bit bitter, but this is the most instinctive view as an experienced person. I hope the subject understands.

Old ghost talks about several very important questions from the perspective of management, hoping to have reference value for you and hope that the subject can listen!

First, the net profit rate of enterprises can reach 15%, which is already very high. Profits vary greatly from industry to industry, but from the perspective of "net profit rate", 15% is a very powerful enterprise! This is the "net profit rate"!

Although gross profit is an index in the process of enterprise operation, the enterprise operation reflected by net profit is more critical. It is an indisputable reality that the net profit of most enterprises is much lower than 15%.

Second, there is no need to show how many employees and annual income the company has for everyone to evaluate. Because in different industries, the difference in the average output value of a single employee can be described as "108,000 miles". In some industries, 50 employees can generate hundreds of millions of turnover, and in some industries, 50 employees can generate tens of millions of turnover. Therefore, it is very unreasonable to let others evaluate their own industry.

Third, it doesn't matter whether it is reasonable or not! The important thing is whether your total profit and your personal ability match as a boss! According to the description of the subject, there is a personal net income of 6.5438+0.8 million a year, which is very good for many bosses. Of course, if you have to compare with Ma Yun's Alibaba, it will be boring.

What others think is reasonable or unreasonable has no meaning. After evaluating one's ability, contribution, value, etc. Do you think whether you are satisfied with your income of 1.8 million is the fundamental thing! It doesn't make sense to be reasonable or unreasonable. Anyway, you earned 1.8 million. What do you think is reasonable and what is unreasonable?

Fourth, there is an important indicator: whether your comprehensive expenditure in all aspects is conducive to the long-term development of the enterprise and the continuous and stable income-this is an important indicator to measure whether the net profit is reasonable! There must be various costs in business operation, all of which are aimed at generating income and serving the long-term sustainable profit in the future.

How much is the net profit in a single year and how much is the net profit rate is not the point. The key point is to think, analyze and evaluate whether the expenditure of enterprises in various sectors is reasonable from the perspective of operators and managers!

Some enterprises may spend less in some sectors, which is not conducive to the sustainable profitability of enterprises; Some enterprises may have cost waste, so they don't need to invest a lot of money in some aspects, and they can improve their net profit rate by reducing expenses. The old ghost doesn't know the specific situation of the enterprise where the subject is located, and it needs all-round investigation and evaluation.

For example, the salary and reward mechanism for employees in the past was not ideal, which was not conducive to the long-term stability and loyalty of outstanding employees, so it is likely to increase the related costs of this part, which is conducive to the stability of outstanding team members and attract more outstanding talents.

Remember: as a boss, you should never simply give others an evaluation of the parameters of "50 people,120,000 turnover, 15% net profit rate", which is not the boss's way of thinking!

The above is for reference.

The more you share, the more you gain! There are 8 people in our company, 2 R&D personnel, 4 assemblers and 2 after-sales, and all parts are outsourced. Last year, the turnover was more than 60 million, the net profit was more than 24 million, and there were three shareholders, each of whom was more than 800W W W.

Unreasonable, how much salary does a team of 50 people have to pay a year?

And rent, utilities. . .

It makes sense to look at the data! The company has 50 employees, with annual revenue of over120,000 and net profit of 15%. If it is a serious business, this profit rate is quite reasonable from the data point of view.

1, and the profit rate is reasonable.

Revenue120,000, net interest rate 15%. In other words, the company can earn a net profit of180,000 in a year or so. From the actual situation, the net profit margin of 15% is also quite good, and it is also a relatively normal business.

2, 50 people are indeed quite a lot.

There are 50 employees in the company, which is quite a lot compared with the annual revenue of 6.5438+0.2 million. You know, if the annual salary of 50 people reaches the national average of 75 thousand, it will be 3.75 million a year. If you count five insurances and one gold, the annual salary may reach about 4.5 million.

3. The gross profit margin of the company may reach about 200%.

Judging from the above data, the company's gross profit margin may reach about 200%.

The annual net profit is 6.5438+0.8 million, and the cost of labor compensation is about 4.5 million, including depreciation of factory machinery, rent, other expenses and product cost.

The annual revenue is120,000, after deducting180,000 profit and salary cost of 4.5 million, there is still 5.7 million left. If we consider the depreciation, rent, utilities and so on of factory machinery. And the cost of the product, then the company's minimum gross profit margin is around 200%.

In other words, the product cost is around 40 yuan and needs to be sold to 120, which means that the gross profit margin must reach 200% and the net interest rate can only be earned to 15%.

Therefore, if inferred from the data, the company's gross profit margin may reach 200%.

4. There are many such enterprises.

There may be many enterprises with a gross profit margin of 200%, such as some clothing enterprises and some catering enterprises. Some of these enterprises employ many people and have high gross profit margin, but the net interest rate is not very high.

This is normal, if there are many of them in the manufacturing industry. I know a sheet metal processing factory with an annual output value of 9 million and an annual profit of1.4000.

Another friend works as a small mechanical equipment in Guangdong, with an annual output of about 23 million and an actual profit of about 2 million. There are 42 workers, the workshop area is more than 3000 square meters, and the rent is very high.

Trading companies are much better than entities. Rich people don't like to open physical factories these days. Many physical factories are bitter and tired, with low profits and little money.

Is reasonable. There are no more than 60 people in our company. The annual output value is 50 million, and it may reach 80 million next year. The profit reached 60%. Most of them are owned by several shareholders. 90% of employees get paid. The increase in wages has to come slowly.

With 50 employees, the annual revenue is only 1.2 million, and the per capita output value is only 240,000. In this case, excluding personnel costs, production and operation costs, tax rates, etc., it is impossible to have a net profit of 15%. The boss went bankrupt. If a company can't guarantee a gross profit margin of 30%, it will definitely lose money in China. Don't ask me, you can ask a professional financial person.

Existence is reasonable!

China today is not China 10 years ago, nor is it China 20 years ago or even 30 years ago.

It can be said that many domestic enterprises and entrepreneurial methods have switched from offline to online, and even an offline+online model has emerged.

Therefore, factories that used to rely on thousands of people and tens of thousands of people to maintain turnover have fewer and fewer ways to start businesses.

In the future, there will be more and more independent and small-scale companies.

This is the change and charm brought by the Internet.

Some friends around me work in some small enterprises. It seems that a company has only a dozen people, or even dozens of people, but it has created millions of profits, tens of millions of achievements, or even hundreds of millions.

This is nothing new, it is the outlet brought by the Internet.

There will be more and more "micro-small companies" in the future, but they can replace thousands of large factories and create income you can't imagine.

For example:

Li Jiaqi's team is currently only a few hundred people, but the performance and profits he can create even beat many listed companies;

Similarly, a team of online celebrities may have only a dozen people, but the value they create is higher than that of most small and medium-sized enterprises;

This is the future trend.

Therefore, I think it is reasonable for a company with 50 employees to have an annual income of more than120,000 and a net profit of 15%.

In today's era, reasonable! !