Remember one sentence.
Doing marketing is being a man. And the free model we admire is to start from human nature and do marketing.
Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode. A business model that customers can't refuse! !
One center, two basic points, three major frameworks and four major processes!
A center is user-centered, and through the front-end altruistic thinking, it meets the humanized value needs of customers for free.
The two basic points, that is, the support point of the gift and the interest point of the merchant alliance, are consistent. Let's talk about the support point of the gift first. It can be said that customers are becoming more and more picky now, and many businesses are suffering in all aspects such as drainage and transaction. Therefore, it is necessary to use the power of talent to alleviate or even eliminate these pains; Now is the era of win-win cooperation. It is a good strategy for today's business operation to unite all friends who can be United and defeat all business opponents who need to be defeated. Alliance like-minded businesses to help them improve their competitiveness and sales. Sometimes, helping others means helping yourself, and those who help others will always help others!
The three major customer frameworks are: attracting customers, closing customers and splitting customers; In terms of business layout, you need to know how to attract customers to detonate traffic, how to design a transaction proposal that users can't resist, and how to make customers become hardcore fans of introducing you, thus splitting up a steady stream of new customers.
Four process steps, mainly around the above content to make a detailed landing flow chart, roughly like this (detailed process can be added as needed):
The first step is to make accurate portraits for core users and provide practical high value.
The second step is to design gifts and joint business partners;
The third step is to turn strangers into customers and then fans;
The fourth step, on the basis of profit, how to plan the cash flow reasonably, so as to continuously expand its own strength and rapidly develop fission.