In the past, store-hunting anchors have attracted a large number of fans for themselves and their restaurants by sharing their store-hunting trips through short-video platforms, but why are many restaurants now beginning to boycott store-hunting anchors? There are mainly the following reasons:

1.? False exploration of real food

The intention of the shop-hunting anchor should be to play a role in publicizing the restaurant and evaluating the effect of the restaurant. In today's environment, the restaurant industry is very difficult. With the rapid rise of short video platforms in recent years, many people with some way to get the attention of a portion of the people, they also tasted the sweetness of it, feel that they are really a "net red", is a everyone can not afford to invite the "celebrity". These shoppers, bringing their friends to eat and drink in the restaurant, shot a poor quality video, perfunctory, can not play for the restaurant to promote the effect , the restaurant in the invitation to them to cause losses, naturally no longer willing to look for the so-called shoppers to publicize the store.

2.? The purpose of the cooperation between merchants and store-hunting anchors is to enhance the goodwill and popularity of the store. Some of the most unscrupulous store-hunting hosts will make unreasonable and excessive demands of the merchants, and once the merchants do not agree, they will maliciously discredit the stores in the short videos or live broadcasts, utilizing their own traffic advantages to hurt the stores' reputation. In order to maintain the image of the store, merchants can only repeatedly tolerate. In addition to this, some of the store hosts in order to be able to earn some black money, to the store on some trumped-up charges, to increase their own exposure and traffic. As a result, today's merchants are increasingly resistant to store-hunting anchors.

3.? Problems with posing

Some store-hunting anchors have a serious food waste problem. Some store-hunting anchors will bring their friends to the store to eat and drink their fill, and even waste money without any guilt in their hearts. Some food anchors, great appetizers, will choose a large amount of food to pose for photos, while only a few actually eat. There are even some shop-hopping anchors who eat a bully's dinner when they visit a store, spreading waste and leading to a lot of businessmen who dare not speak out in anger!

In the end, network promotion is a good thing, and should not be brought down by the anchor with questionable values!