Zoda Lion was founded in November 2018, and its founder and CEO, Dai Zhenkai, is the former vice president of Hungry Mou and the head of the trading platform business unit, managing Hungry Mou's trading business of more than 100 billion dollars in 2,000 cities across the country. He told 36 Krypton that 80% of the current takeaway scene is simple food, in which one-person food accompanied by food products is a very important component, such as sauces, small dishes, soups and so on. Accompanying food can bring a better consumer experience and higher premium space, from the platform data, equipped with high-quality accompanying food takeaway products in the customer unit price, re-buy rate and other indicators are more prominent.
At present, there is no standardized solution to the takeaway scene's accompanying food demand. Traditional accompanying food brands address family and dine-in scenarios, emphasizing cost-effectiveness, while takeaway scenarios place more emphasis on one-person food, convenience, and the matching of different food and beverage categories. For example, in the takeaway dine-in scenario, consumers need a dine-in solution that can be eaten in one meal, and the traditional 280g glass bottle of sauce doesn't meet consumer demand.
Many takeaway businesses have realized the importance of accompanying meals, but the pain point is that they do not have the professional ability to select the flavor of the accompanying meal, as well as the industrial capacity of the taste of large-scale production, and the appearance of the packaging experience without quality can not get more premium. In addition, the traditional takeaway food process is manually operated, not only health and safety hazards, but also face high cost and low efficiency problems.
Zoda Lion focuses on the selection and development of food preparation products, and wants to find the most suitable food preparation for each category of takeaway. Its team of food experts includes food consultants for programs such as "China on the tip of the tongue" and "Taste of China", and the chief food officer is the famous food critic Dong Keping. Zoda Lion extracts and breaks down flavors nationwide, and after standardization and industrialization, the process from acquiring a flavor to realizing productization takes only 15 days. According to reports, its product development and supply chain team has more than 20 years of industry experience.
At present, Zoda Lion has already listed two meal accompaniment products, and different products correspond to different categories, for example, the dried fish chili sauce is suitable for simple meals, fried rice, dumplings, etc., while the appetizing pickles are suitable for congee, noodles, rice noodles, etc., and there are differences in the packaging color, shape, and material, etc..
Dai Zhenkai said, Zoda Lion in the takeaway ecological "popcorn" strategy - when the theater found that only selling tickets can not improve ping effect, tapped into the "watching movies + popcorn When theaters discovered that selling tickets alone could not increase their ping-efficiency, they came up with the "movie + popcorn" selling strategy, and Zodas will provide all restaurants with "popcorn" in the takeaway scene. Zuo dining is a nearly trillion-dollar market with a lot of space, but its imagination is not limited to this. After acquiring enough merchants, Zodas will also consider launching high-margin takeaway one-person food standard products such as marinades and snacks to further improve the ping efficiency for restaurants. In addition to restaurants, Zoda Lion also cooperates with takeaway trading platforms, operations, takeaway agents, etc., and provides goods to restaurants through these channels.
But there are three thresholds in this matter: one is the insight and understanding of the takeaway scene, which involves the selection and research and development of the accompanying food around different catering categories, and the packaging design around the takeaway one-person food scene, etc.; the second is the channel capacity, which lies in the core of whether it is possible to reach and enter the 8 million restaurants, as well as the online operation capacity of the takeaway; and the third is the brand construction, that is, how to face the new generation of consumer groups to create a high-value and high-quality brand of accompanying food. The third is brand building, that is, how to build a high-value, high-quality brand for the new generation of consumers.
Zoda Lion sells its products to takeaway merchants, and in 2 weeks it has already signed contracts with 20 super merchant brands, covering nearly 10,000 stores nationwide. The team has an advantage in takeaway channel development, members of the original core executives of Meituan-Dianping and HungryMou, with thousands of cities of channel development and management experience and national business competition experience. In the early days, Zoda Lion started from the super brand, and after taking the national head super merchants, it will gradually expand to small chain merchants.
The Zodalis team
Zodalis is headquartered in Shanghai. The team, founder and CEO Dai Zhenkai is the former vice president of hungry, the head of the trading platform business unit; founding partners also include the former special assistant to the CFO of Meituan Dianping, the division of the national head of business strategy Li Ji, the former general manager of Meituan Dianping large areas, the Hungry's national chain of operations in charge of the Gu Snapdragon, the former Meituan Dianping division of the product operations in charge of the national business operations of the Hungry's head of SFE Zhou Yinghong, former regional general manager of Meituan Dianping and Hungry's, Yang Lu, former chief information officer of famous chain brand "Sister Seek", Wang Liting, former senior development engineer of Huawei and EZBUY, Zhu Hongjian, and former head of national training of Yummy No Need, etc. Zhao Yili.