First of all, the five elements of enterprise name should be prosperous, and the five elements of enterprise name can be divided into internal wealth and external wealth;
Second, mathematical choice: the mathematical choice of enterprise name is based on the total number of strokes of the full name of the enterprise, and the mathematical choice of name should be auspicious;
Third, the pronunciation and meaning of named words are better: avoid using polyphonic words, radical words, obscure and unlucky words and similar words;
Four, the name of the enterprise should also follow the commercial principles, according to their own commercial projects, commodities, consumers, commercial characteristics and other naming. ：
Question 2: How to choose a company name? 1. How to choose a name without duplicate name?
Giving a company a name is a headache for investors, and sometimes it is impossible for industry and commerce to pass more than a dozen names. Because of the registration data of Wuhan company
Bigger, some people have approved this name, but they have not registered it. We remind everyone that when approving names, try to use names with more than three words as font size, one for each name.
There must be more than one, so as to avoid duplication of names, rejection of newspapers, tossing back and forth, and delaying registration time and work efficiency. If your font size is the same as that of other enterprises.
Homophones and homophones also belong to the same name. Try to avoid this situation. )
I suggest my friends that the font size of the two words is not failing, but the probability is very small (almost only 1% passing probability). worker
The staff in charge of registration in the Commercial Bureau have to approve a lot of names every day. If you look at the prefix of two words, it will be less troublesome:)
Naming method: Wuhan (Hubei)+brand name+industry+Co., Ltd.
Third, the company name-a good company name is a cornucopia of wealth.
(1) The name is also productivity. As the saying goes: "If the name is not regular, it will not be smooth." For business operators, give
It is also important to give a good name to the product. The name is good, everyone likes it, consumers can easily remember it, and other production and operation have been added.
The link is also done, the product is popular and will soon become a brand. Therefore, it is not an exaggeration to say that "names are also productive forces".
Although the company name (trade name) is only a combination of several Chinese characters, it shows more than the inherent meaning of several Chinese characters. As a symbol of the company,
It stores information such as corporate reputation and market competitiveness of products. This makes it a carrier of goodwill, which has property value and also reflects the enterprise.
Our cultural taste embodies the cultural mentality and commercial pursuit of a specific era, a specific region and a specific group, and has potential cultural value. a piece of furniture
A company name with high generality, strong attraction and potential cultural value will have an impact on the public's vision and psychology.
. A company name with unique design, easy to read and remember, artistic and vivid can quickly grasp the public's vision and induce their strong interest and richness.
Rich imagination can leave a deep impression on it. Excellent company name has a great influence on establishing a good image of the enterprise and is an important part of the enterprise.
Form assets.
Some people think that naming seems insignificant compared with the investment in hardware such as technical equipment. However, countless times in the market reality
However, the lesson tells us that this seemingly insignificant link is often the key investment of intangible assets, which not only has a rate of return far exceeding expectations.
Yes, and it will affect the market value of tangible assets investment to a certain extent. Scientific and reasonable naming will make the overall investment of an enterprise exert its limit effect.
Yilai Look at the famous trademarks, Haier, Red Heart K, Wahaha, Robust, Exxon, Sony and Acer.
Good brands, etc., all benefit from attaching great importance to naming this investment link. The successful big companies in the world are all looking at renaming.
This investment link. For example, an American oil company invited experts from all walks of life to design a name that conforms to the customs around the world and the laws and regulations of various countries.
Home took six years, spent more than $65.438+0 billion, investigated 55 countries and regions, and finally selected a trademark from more than 65.438+0 million trademarks designed. This is the book.
Exxon, now its brand value has reached tens of billions of dollars. Other names such as "Sony" and "Acer" are also one.
Huge investment, of course, its final return is also quite rich.
But at present, many domestic enterprises lack this kind of investment consciousness in brand design. At least, in their minds, there is still a lack of "name"
This is the concept of productivity. They often treat it by slapping their heads or even drawing lots, which brings negative effects to the development of enterprises. Because in the beginning
Without carefully studying the knowledge of product and enterprise naming, many domestic brands have no characteristics, lack of individuality, and even have the same names, resulting in large-scale enterprises.
The greater the development, the more problems of the original naming investment will be exposed. For example, there was a saying in Guangdong: "There are cotton trees everywhere, and the Pearl River is here."
Mobility is everywhere,' Wuyang' runs all over the street,' Panda' is everywhere,' Triangle' is everywhere,' Diamond' is everywhere,' Yangcheng' is everywhere, and' Guangzhou' is everywhere.
Bottom harvest. "This is an accurate description of the phenomenon of the same name. In fact, there are many such phenomena in other places, such as Three Gorges.
Question 3: How to name a company Besides considering novelty, simplicity and richness, the company must also inject some motivation, stand at the top of the market, walk in the forefront of the times, sing the future and lead the times. First of all, mainly consider the following aspects. 1. Components of enterprise name The complete name of an enterprise should include the following four components: indicating the area where the enterprise is located; The font size that reflects the personality of the enterprise; Reflect the characteristics of the product or industry; Represents an enterprise form. For example, Beijing Tianyu Advertising Co., Ltd.; Among these two names, Beijing stands for the region, Tianyu and Figg stand for the brand names of the two companies, advertising and dental clinic stand for the characteristics of products or industries, and limited liability company embodies the legal form of enterprises. Enterprises can adopt abbreviation in actual operation. Many of the names people see on enterprise doorplates are abbreviations of enterprises. For example, the above two companies can be presented as: Tianyu advertising company, or Tianyu advertising; Figg dental clinic, or Figg dental clinic. Start high: establish a good corporate image, starting with the name. Names must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; The name that gets there first and stands at the highest point can play a deterrent and * * * role, which can stir up a thousand waves with one stone, quickly open the market, win customers and stabilize consumers' psychology. For example, Shi Yuzhu's "Giant Group" and "Melatonin" brands are enduring with their unique characteristics. 2. The method of choosing the name of the enterprise should be innovative: a good name responds like a god, and things are smooth and silent. Corporate culture is a fresh culture, a fast-growing culture, a culture of wisdom and a culture that keeps pace with the times. The core driving force to support and lead the company culture is the company name. How dare you underestimate it? It is the company culture to stay young forever, build a lasting foundation and roll in financial resources. An old cow is a broken car. Ambiguous names can't turn the stone into gold, and they can't make money at all. For example, the brand "coco chanel" is still the embodiment of fashion and synonymous with fine products. Accurate positioning: ingenious conception and outstanding characteristics. A distinctive and attractive brand name should be able to reflect the advantages and characteristics of enterprise products in design and show special charm. Coca-Cola is a symbol of drink, culture and life, while Pentium, Microsoft, Intel and Lenovo are synonymous with computers. Kodak, a sound is film, Mercedes-Benz, BMW. It has something to do with cars. The context should be smooth, and the financial pulse should be smooth: the mountains and rivers are affectionate, the vegetation knows the meaning, everything is spiritual, and interaction produces benefits. The context is not smooth, the financial pulse is impassable, and the work is not good; If you can achieve this intention, you can advance and retreat freely and make money; The finishing touch is on the pulse, and you will know the rise and fall of your career; Wealth and context conflict with each other, and harmony becomes magical. With the arrival of the brand era, winning by image has become an idea. Regardless of individuals, companies, enterprises, real estate, etc. First of all, we must establish a good image, plan the second-to-none culture, stir up temperament and highlight personality, so as to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is the name of corporate courage, and it is futile to make the finishing point. 3. Precautions for enterprise naming In addition to the above precautions and methods, you should also pay attention to the following aspects: choosing a name you like will help motivate you and your employees to start a business; Avoid ambiguity and misleading words, pay attention to the multiple meanings of words, and prevent the selection of words with negative and adverse effects; We should determine the name as soon as possible and register the name in the industrial and commercial department quickly to reduce the probability that a good name will be occupied by others; Naming should consider the long-term development of the enterprise, which is conducive to long-term use and cannot be named arbitrarily according to short-term interests or interests. When your business grows bigger, the name will naturally become a brand and intangible asset, and it will not be cost-effective to change the name. 4.20 12 (1) How to name your own enterprise Consider the principle of enterprise naming. Enterprise name is one of the best ways to publicize enterprises and products. What can be brought into play and considered when naming is mainly the representative font size in the enterprise name and the part that reflects the characteristics of the product or industry. With the success of an enterprise, a good reputation can become an invaluable intangible asset. To this end, we can follow the following naming principles: easy to call, pleasant to hear, easy to write, easy to remember, unique and unforgettable, or impressed once; Concise, with as few words as possible, the probability of two words being duplicated is too high, and it is easier to pass the nuclear name by choosing four or three words; Try to make the name reflect the business, core products, values and corporate culture of the enterprise, so as to promote it through the name. ......& gt& gt
Question 4: How to choose a company name? From the point of view of your birthdays, you like to use what the five elements lack, and then make up according to the five elements mathematics and strokes.
Question 5: How to choose the company name when a company establishes a group company? The conditions that the team should have.
1. The parent company (core enterprise) of the enterprise group has a registered capital of more than 50 million yuan and at least 5 subsidiaries;
2. The total registered capital of the parent company (core enterprise) and its subsidiaries exceeds 654.38 billion yuan;
3. The parent company of the enterprise group accounts for more than 565,438+0% of the shares of its subsidiaries;
All members of this group have legal personality.
The name of an enterprise group consists of four parts: administrative division+font size+industry+group.
Relevant requirements for the names of enterprise groups and their members
1, if the name is not preceded by administrative division, it shall be approved by the State Administration for Industry and Commerce according to the prescribed procedures;
2. The name of the enterprise group can be abbreviated;
3. The parent company (core enterprise) can use the words "group" or "(group)" in the enterprise name;
4. A subsidiary (a member enterprise of a group) can be given the name or abbreviation of the group.
5. With the consent of the group management organization, a joint-stock company may prefix its name with the name or abbreviation of the enterprise group.
Question 6: How to name a company and how to use wealth to name a company.
In social life, we see a large number of industrial and commercial names, that is, shop names, enterprise names, product names, trademark names and so on. Most of these business names are thought up after people have racked their brains and carefully chosen words, because the appropriateness of business names is directly related to the business and image of businesses. As businessmen, regardless of capital size, they attach great importance to their names. A business name is a kind of business activity, so a business name should follow the business principles and be named according to its own business projects, commodities and consumers.
According to local conditions, it varies from commodity to commodity, which is the main feature of business names.
First, the name of investment promotion.
In real life, a shop signboard (shop name) with high generality and strong attraction is very important for consumers' visual stimulation and psychological influence. Whether the name of the store is good or bad can arouse the curiosity of consumers and brand the store. Some time-honored brands use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names have become the golden signboard of insurance business.
The naming of shops should be considered from the following aspects:
1, the name of the store must be consistent with the business goods. The method of store naming can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes.
2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity.
3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread.
4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju and so on. There are several ways to name a store:
(1) Naming methods related to product properties, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Drugstore, etc.
(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Ganlong Imperial Restaurant, E Yi, ChristianRandPhillips Beauty, etc.
(3) Names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities, etc.
Second, the name of the image
Shaping the image is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure their own market share, broaden the market, stabilize and attract many consumers, we need a hard commodity brand and a well-known enterprise name.
1, meaning beautiful, such as China Changhong Co., Ltd., whose name is Changhong, which means that after a storm comes a calm, it has a magnificent view, the sun is the reddest, and Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has a good reputation for a happy life and colorful products.
Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., the name Sanjiu, has many unforgettable meanings in ancient Chinese in China, implying unremitting pursuit. Jiannanchun Winery, named Jiannanchun, is full of spring, which means infinite spring machine.
2, concise, easy to remember a good corporate name, not a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on.
3. A company name with good affinity should not give people a serious feeling, not to mention a feeling of rejecting people thousands of miles away, but should have an affinity ... >>
Question 7: How to choose the name of a wholly-owned enterprise? What are the rules? According to article 1 1 of China's law on sole proprietorship enterprises, the name of a sole proprietorship enterprise should be consistent with its responsibility form and business. Because the property of a sole proprietorship enterprise belongs to the investor, the investor shall bear unlimited liability for the debts of the enterprise with his personal property. When the assets of the enterprise are insufficient to pay off the debts due, investors should pay off the debts with all their personal property. Therefore, the Measures for the Administration of the Registration of Solely Owned Enterprises stipulates that a sole proprietorship enterprise cannot use the words "limited" or "limited liability" in its name, nor can it be called "company". To distinguish the names of sole proprietorship enterprises from those of companies, partnerships or other sole proprietorship enterprises. An enterprise shall indicate the organizational form in its name according to its organizational structure or responsibility form. The name of a sole proprietorship enterprise shall be consistent with its business. The name of an enterprise can use the name of a natural person investor as the font size. An enterprise shall indicate the characteristics of the industry or business in its name according to the categories classified by the business supervisor and the national industry classification standard. The industry expression in the name of an enterprise should be a language that reflects the nature of the enterprise's economic activities, the national economy industry it belongs to or the business characteristics of the enterprise. The contents expressed in business terms in the enterprise name should be consistent with the business scope of the enterprise. An enterprise may use the name of a country (region) or the place name of an administrative division at or above the county level after the Chinese character. Enterprises are only allowed to use one name, and names that have not been approved and registered may not be used. When an enterprise applies for registration, the enterprise name approved by the enterprise name registration authority shall prevail. The name used in the official seal of the enterprise and the bank account shall be consistent with the name approved for registration. The enterprise name can be used only after it has been approved and registered, and it enjoys the exclusive right within the prescribed scope. Provisions on the Administration of Company Name Registration Article 1 These Provisions are formulated in order to strengthen the administration of company names, protect the legitimate rights and interests of companies and maintain social and economic order. Article 2 These Provisions shall apply to legal person companies and other enterprises that need to be registered according to law in China. Article 3 When a company applies for registration, its name shall be approved by the company name registration authority. The company name can only be used after it has been approved and registered, and it enjoys exclusive rights within the prescribed scope. Article 4 The company name registration authority (hereinafter referred to as the registration authority) is the State Administration for Industry and Commerce and the local administrations for industry and commerce at various levels. The registration authority approves or rejects the company name registration application, supervises and manages the use of the company name, and protects the exclusive right to use the company name. The registration authority shall, in accordance with the Regulations of People's Republic of China (PRC) Municipality on the Administration of Registration of Corporate Persons, carry out hierarchical registration management of company names. The name of a foreign-invested company shall be approved by the State Administration for Industry and Commerce. Article 5 The registration authority has the right to correct the registered inappropriate company name, and the higher registration authority has the right to correct the inappropriate enterprise name registered by the lower registration authority. Any unit or individual may request the registration authority to correct the registered inappropriate company name. Article 6 A company is only allowed to use one name, and it shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. If there are special needs, with the approval of the registration authority at or above the provincial level, the company may use subordinate names within the prescribed scope. Article 7 A company name consists of the following parts in turn: name (or trade name, the same below), industry or business characteristics, and organizational form. The company name shall be preceded by the name of the administrative division of the province (including autonomous regions and municipalities directly under the Central Government, the same below), city (including states, the same below) or county (including municipal districts, the same below) where the company is located. With the approval of the State Administration for Industry and Commerce, the company names of the following enterprises may not be preceded by the name of the administrative division where the company is located: (1) Companies listed in Article 13 of these Provisions; (2) Companies with a long history and well-known trademarks; (3) Foreign companies. Article 8 Chinese characters shall be used for company names, and the company names in ethnic autonomous areas may also use the national languages commonly used in ethnic autonomous areas. Where a company uses a foreign name, its foreign name shall be consistent with its Chinese name and shall be reported to the registration authority for registration. Article 9 A company name shall not contain the following contents and words: (1) It harms the interests of the state and society; (two) may cause deception or misunderstanding to the public; (3) Names of foreign countries (regions) and international organizations; (four) the name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social organization and the number of the army; (five) Chinese pinyin letters (except those used in foreign names) and numbers; (6) Other laws, ... >>
Question 8: How to choose the name of a sole proprietorship enterprise? What are the regulations and legal requirements for the name of a sole proprietorship enterprise?
Conditions for establishment:
(1) The investor is a natural person. The natural person shall have China nationality.
(2) It has a legal enterprise name.
(3) the amount of capital contribution declared by the investor.
(4) Having a fixed place for production and business operation and necessary conditions for production and business operation.
(5) Necessary employees. That is, employees who are suitable for the business scope and scale of the enterprise.
Materials required for the name registration of a sole proprietorship enterprise
1. Application form for enterprise establishment registration (including application form for enterprise establishment registration, natural person shareholders (promoters), list of investors and partners of sole proprietorship enterprise, registration form of responsible person, proof of enterprise residence, etc.). );
2. Notice of pre-approval of enterprise name and list of investors whose names are pre-approved;
3. Letter of appointment (entrustment) (if the investor handles it by himself, it is not necessary to submit the letter of appointment (entrustment));
4 enterprise secretary (contact) registration form;
5. If the business scope involves pre-licensed projects, the approval documents of relevant examination and approval departments shall be submitted.
Naming method of the name of a sole proprietorship enterprise:
(1) The name of a sole proprietorship enterprise should be short and clear. The number of words and strokes of the name are relatively small, which is easy to communicate with consumers and easy for consumers to remember. The number of words in a name has a certain influence on the cognitive level. The fewer words, the higher the understanding, that is, the shorter the name, the more powerful it is.
(2) The name of a sole proprietorship enterprise should be universal.
(3) The name of the sole proprietorship enterprise should be loud and catchy.
(4) The name of a sole proprietorship enterprise should be auspicious.
(5) The choice of enterprise name should be contemporary. A name with a sense of the times is distinctive, conforms to the trend of the times and can be accepted by the public quickly.
(6) The name of a sole proprietorship enterprise shall conform to the concept and service purpose of the sole proprietorship enterprise, which is helpful for shaping the image of the sole proprietorship enterprise.
(7) The name of a sole proprietorship enterprise should be unique. The name of a sole proprietorship enterprise with personality can avoid being identical with other sole proprietorship enterprises, avoid confusing the public memory and deepen the public's impression of the sole proprietorship enterprise.
(8) The name of the enterprise should have extraordinary verve, impact and verve, giving people a shock.
Prophet China, as a pioneer and leader in naming industry, has created a more contemporary leading brand for all enterprises in need. One step ahead, one step ahead!
Question 9: How to name the company? Don't deliberately beautify the company name, try to be simple and clear. You know, only large companies and enterprises can have a profound name, and small companies only need to win their own market share, but a mysterious name makes people unknown so. When you are ready to give your company a name, don't play word games to pile up or make up words or phrases as your company's name. You may ask, why are many companies so famous and successful, such as the famous Verizon telecom service provider in the United States? The problem is that people are large companies and have the power to make their names deeply rooted in people's hearts. And give an unknown name to a small company standing on the roadside. People don't know what you do at all. How can you open the door to do business? When people pass by, they just say, "What does this name mean?" And then left for no reason. Try to make the name easy to read, and don't use some new words and difficult words, so that people can't read it at all. For example, if your name is Smith and you deal in breakfast food, the name of Smith pepperoni can't be better. But the reason why you do this is to match the pronunciation, but the whole name is unnatural to read and feels a little awkward, which will make those consumers who are not familiar with you misunderstand what you are actually selling. However, if the alliteration is well combined and the overall meaning is smooth, people will never forget it. For example, Barney's bagel barn (a food company) is smooth and lovely. Be sure to pay attention to whether there is a pun in the name. Puns are really ridiculous if used improperly. It is important to express what you really do. Although the language of double punishment is good, it is not good if what others think has nothing to do with your company. Don't call yourself "AAA" just to put your company name at the top of the yellow pages. Maybe we have all seen a company called "aaa" in the first line of the first page of the phone book. There are indeed many companies that call themselves "AAA" or "Aaaabracadabra", so that they can rank first in the phone book. Of course, this will definitely make you number one, but such a strange name is irresponsible to your own company. A good company name can convey a lot of information, but you sacrificed. Although you are in the first place, customers have no idea what you do, and they will ignore you after seeing AAA.