Cafe Business Project Plan Example

A business plan is the entrepreneur's knock on the investor's door? A business plan is a written statement of the business the entrepreneur plans to create. , is a written summary of the business that the entrepreneur plans to create, an excellent business plan will often make the entrepreneur to achieve twice the result with half the effort. The following fresh graduates entrepreneurship network I share a cafe business project plan sample, welcome to refer to!

I. Entrepreneurial project operation mode

Form of technical cooperation. Combined with the characteristics of our business, leisure coffee shop, we recommend that the partners in high-grade office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps, such as the geographical location; unified decorative style, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

The sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers here to show a kind of taste, experience a kind of culture, send a kind of emotion, make the coffee bar become a business leisure, business, tea and other commodities.

These businesses are not in conflict with the industry of the owner of the investment venue. On the contrary, it can be complementary to the customer source of the owner of the investment site.

2, entrepreneurial project competition comparison

Peer competition pattern is in our favor, can better enhance our visibility.... Relatively speaking, our management level, product and service quality, have a considerable

3, resources, technology

Coffee store is the requirement of the scale and grade of the industry, but also a product and service requirements of strict industry, after all, with its high consumption color, consumers are bound to care about their own consumption value of the full embodiment. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.

Third, the market analysis

1, the market demand

(1) stable old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment venues.

(4) Mature residential neighborhoods

(5) Foreign enterprises and the region's many IT companies, companies and other emerging industries.

(6) If there are many schools in the region, the staff and student couples are also potential customers.

2, the industry development trend

(1) the rapid development of the coffee consumer market has become a major trend in urban consumption, the market has been the end of the pre-cultivation. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. Areas where more than 30 percent of the population has drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin, in addition to Shanghai.

2) Coffee is becoming more and more popular, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee.

(3) Education level, monthly family income and the frequency of drinking coffee are related. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.

(1) `Indirect competition' with strong brand stores.

At present, Starbucks (StarbucksCoffee), as well as Old Tree Coffee and Cross-Strait Coffee, etc. from Taiwan, are all competing equally in major cities.

(2) direct competitors. The audience of small cafes is relatively small, and there are no other cafes within a 1-kilometer radius, which is a necessary factor.

(3) marketing planning

The use of the franchise brand and resource advantages, the rapid establishment of the Royal Belgian visibility, reputation, and stabilize the old customer base.

Fourth, the promotion plan

(1) publicity

For the residents of high-grade district, you can be in the parking lot of the nearby shopping places, the car people to send a beautiful advertising leaflets (DM) and gifts, leaflets can also be made into a coupon form.

(2) event marketing

① student parties, reading activities. Contact to join the region several important college student organizations, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to consume.

② When the time is ripe, you can also organize a to? Coffee and life? as the theme of the essay campaign.

(3) service marketing

① establish a membership card system.

The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for waiters to address consumers. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected

② personalized service.

Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, to enhance the atmosphere, but also increase the consumer's good sense of the brand. For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the coffee production process.

Coffee shop business project not only in the store design to work hard, in the coffee production should also pay attention to the characteristics, so as to meet the customer's favorite.

Attachment: coffee shop investment in business skills

Now the market competition in the catering industry is quite fierce, the investment franchisee to better seize the business opportunities in the catering industry through a project to make more money is not an easy thing to do, because the need to invest in the franchisee to think about it from various aspects, because for the investor. In the operation of a project only to be well prepared, you investors in the operation of this project is much easier. Below we have done the following on what to pay attention to running a coffee shop.

Invest in a franchise coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because any person is willing to have a warm, comfortable eating environment. Restaurant interior decoration to do the following: restaurant floors, walls, doors and windows, and some other decorative design to give people a warm, comfortable feeling.

The contents and materials of the menu should be clear, and the cover design of the menu should give people a sense of novelty. The neatness of the environment. This requires restaurant tables and chairs to be placed neatly, so that the legs of a line; tables, chairs, legs and plates of the table look horizontally into the line, look vertically into the column; restaurant walls, ornaments, floors, desktops should be clean and dust-free.

The restaurant environment should be compatible with the customer's gender and age. The uniforms of the service staff are iconic and influential. Service staff uniforms should be consistent with the style of the restaurant. Characteristic uniforms can not only set the mood, but also play a sales role. Tableware should be artistic.

Investment to join the coffee shop restaurant location: catering and other businesses are different, it is to attract customers to the restaurant to consume, rather than the product from the production to the customer to consume the delivery. Therefore, the restaurant location choice of good or bad on the restaurant business has a great impact.

Choose a good location is a prerequisite for the emergence and development of the restaurant. The choice of restaurant location compared with other factors of restaurant operations, it has stability and long-term characteristics. Therefore, once the restaurant location is determined, generally can not be changed, otherwise it will waste many resources. Factors affecting the location of the restaurant has been mentioned, and will not repeat here.

Investment in coffee shop service factors: catering is a service industry, service is the lifeline of the restaurant. On the other hand, the tangible facilities of the restaurant only through the service to reflect its value.

In short, in the investment to join the coffee shop, investors should pay attention to the environment of the coffee shop, because a good and comfortable environment will bring a pleasant mood to the destruction of this, here we must pay attention to the location of the coffee shop restaurant, choose a suitable location is very favorable, and finally it is necessary to pay attention to the service should be enthusiastic, thoughtful. Only taking into account these factors, in order to invest in joining the coffee shop business is getting better and better. This is also a skill of business, I believe it will bring some help to the investment of friends.