Voice-over: He loves food and is full of confidence in his family's career.

Actual sound:

Dubbing: In the face of difficulties and setbacks, he firmly believes that unremitting efforts can create a legend of enterprise development.

Actual sound:

Music: Chen Yanjun, general manager of Shandong Laochenjia Tofu Brain, walked into the studio to share his entrepreneurial experience and the story between him and his brand.

Moderator's Opening: Establish the brand image of China and enhance the brand value of China. This is "Talking about China Brand". I am Qian Gu, and the food culture in China is a regional culture with a long history, with broad vision, deep levels, many angles and high taste. Each place contains its own different food culture, which is the material wealth and spiritual wealth that people of all ethnic groups in China have created, accumulated and influenced neighboring countries and the world in the aspects of food source development, tableware development and food preparation in the production and life practice of more than 654.38 million years. Tofu brain, as a part of China's traditional food culture, occupies a very important position in people's minds. So what qualities should a good catering brand have to maintain its competitiveness, and how can enterprises stand out in the current situation of serious homogenization of the catering industry? Today, the guest invited by our studio is Mr. Chen Yanjun, the general manager of Shandong Laochenjia Tofu Brain, and asked her to share his story with the brand and his entrepreneurial legend. Welcome manager Chen to our studio!

1, your brand name is Chen Jia, why is there such a name? What brand stories are there?

A: At present, social pressure is relatively high. In the fast-paced life, everyone has to deal with all kinds of competition and challenges, which is easy for busy people. The busier their lives are, the more eager they are for a warm, practical and happy home, so that they can be carefree. Chen Guren always believes that home is the place where we enjoy everything. By integrating our understanding of life into our products and services, we can relax ourselves and find one in our Chen family. As for the partners who have started a business together so far, we have the same voluntary ambition. We regard our company as our home, and through the concerted efforts of Qi Xin, we have achieved something and carried forward the traditional food culture handed down by our ancestors.

2. What is the main business of your company?

A: At present, our company mainly attracts investment from Mr. Chen's bean curd. We hope this brand can help those friends who have dreams of catering business to realize their dreams, and there will be many new projects to attract foreign investment next year.

3. Tofu brain has a history of thousands of years in China, and there are different ways to do it. What's the difference between your tofu brain and traditional tofu brain?

A: Teacher Chen's tofu is innovative on the basis of inheriting the traditional stone mill culture, and makes up for the shortcomings of the traditional stone mill by using modern technology. And in the process of boiling pulp, we have our own patented technology. The viscosity of soybean milk of Mr. Chen's tofu is 100 times that of ordinary soybean milk.

4. It can be said that consumers have a unique preference for the tofu brain of Mr. Chen's family, so are there any special places in the selection of ingredients and production technology of your catering brands? How do local consumers respond to our faces? How about word of mouth?

A: All our soybeans are non-GMO soybeans in Northeast China, and we have our own soybean planting base in Northeast China. In addition, this year, Haoze water dispenser will be introduced to the store, and high-quality ingredients will be selected and carefully cooked to ensure authentic taste.

We know that food safety is the most important aspect of catering enterprises. What measures have you taken in this regard?

A: At present, the catering industry's emphasis on food safety and its control ability have become the vane of customer confidence in consumption. Food safety is related to the health of tens of millions of customers, and it is also the cornerstone of the development of the entire catering industry. We know that food safety is the "lifeline" of our Chen family. Food safety problems will not only occur in restaurants, but also in the production and processing of raw materials. Therefore, we strictly control every step of each ingredient from planting, picking, transportation, processing to cooking. Our brand partners have perfect qualifications and good reputation in the industry. The Chen family has been committed to standardizing food safety management, excavating and popularizing food safety management experience, and defending the "safety on the tip of the tongue" of the masses.

As we all know, this catering industry has great opportunities and great competitive pressure. In recent years, many catering enterprises have closed down due to excessive competitive pressure, but as far as we know, your store is crowded almost every day! How did you do that?

A: In fact, there is competition in any industry, and so is the catering industry. In recent years, some high-end hotels or companies with insufficient operation in the later period have been gradually eliminated by the market. Now in the reshuffle period, the catering industry is no longer the original "lowest threshold" entrepreneurial project. You must have a sound management system, your own core technology, and an excellent team to support you. Just for the location of the store, we should consider the business atmosphere, target population, competitive brands and so on. , need to have very professional skills, many friends may not have this ability. Therefore, the head office is responsible for site selection, which can help inexperienced friends to get started quickly. The high survival rate data of our current stores are here, which can strongly prove our strength.

7. I heard that you have worked in the catering industry for many years. How does the knowledge you have accumulated in the catering industry help you start a business?

A: I have experienced a lot of catering experience in recent years. I saw the reasons why different companies failed and what customers really needed. I always believe that no matter what I do, I must have principles and persistence, especially in the imported catering industry. In today's negative news everywhere, we must adhere to quality and operate seriously, and we must not change it because of temporary interests. We believe that good money will eventually drive out bad money. Don't forget your initiative. Therefore, since we started our business, no matter how difficult it is, we have always adhered to this principle. Most importantly, we treat every partner and every customer as family and friends.

8. As far as I know, you have experienced many difficulties on the road of starting a business. What aspects did you solve?

A: I'm a chef, with no education and no money. There will be various problems in the process of starting a business. In my opinion, the solution to the problem is simple, that is, stick to your own principles, try and learn more, don't pretend what you don't understand, make more friends, and be good at listening to your own opinions and suggestions. I believe that the development of my partners and enterprises is not because I am more capable and thoughtful, but because of the efforts of my team, we have persisted.

9. Since you are based locally, I heard that you have also made great efforts in innovation. What are your performances?

A: Our teacher Chen's bean curd brain has its own patent, and we also have our own center to update new products regularly. My background determines that I will give priority to product innovation, which may be a habit.

10. Now every industry is closely connected with the Internet. I heard that your snack bar is also making active efforts in this regard. What's the effect?

A: When we entered the internet plus era, we deeply felt the impact brought by the advanced technology, thinking, ideas and methods of Internet technology. We should adapt to this era and keep learning. Consumers have changed, so has our service. We are now cooperating with several Internet catering platforms, such as Meituan, Hungry, Baidu Takeaway and so on. In the future, we will combine Mr. Chen's tofu shop with the Internet.

1 1. The development of an enterprise is inseparable from a good team. What kind of team is our team? How do you manage your team?

A: The team is really important. An enterprise is like a high-speed machine, even the smallest screw is indispensable. Our company has a solid professional team, sincere unity and forge ahead. Every development and achievement of the company is the result of the concerted efforts of the whole team, Qi Xin. In terms of team management, I think that as a leader of an enterprise, we should not only understand management but also psychology, not only manage but also teach, guide and guide.

12. We know that the competition in the catering industry is fierce now. The ideal goal of a good catering organization is to retain more consumers and develop more new consumers. How did you do that?

A: We have inherited the traditional stone mill culture for hundreds of years and have a very deep mass base. Everyone agrees that in addition to ensuring the quality of our core products, promoting new products from time to time to meet the needs of more customers, of course, more is to improve our services, create a home-like warmth for customers, and make them feel a sense of belonging. That is to say, only by letting customers enjoy the consumption process with satisfaction, leaving with satisfaction and turning customers into repeat customers can the business last for a long time. Furthermore, we have a relatively complete membership system, which on the one hand increases the repeated consumption of target customers and grasps customers, on the other hand, allows loyal customers to enjoy more benefits, and with the sense of VIP, further increases customer loyalty.

Introduction of small enterprises

Voice: Shandong Laochenjia Catering Management Co., Ltd. is located in the beautiful spring city of Jinan. Is a high-tech enterprise integrating product design, R&D, production, sales and service, with a strong R&D team and reserve forces. With Chen's bean curd as the core and modern fast food elements, the company has sprung up in the market with its unique product advantages, excellent service and comfortable and elegant environment, providing consumers with simple, fashionable, healthy, green and environmentally friendly nutritious fast food, and striving to build the first brand of China bean curd. Now the company has dozens of stores such as direct stores and franchise stores. Once the direct store is launched, it will immediately occupy the scarce market and become a good project that many franchisees want to capture.

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