Nanjing Xinjiekou is located in the central area of Nanjing, and is a famous commercial center, which is "the first business district in China".

The term "Xinjiekou" may be used to refer to Xinjiekou Square, or it may refer to the area centered on Xinjiekou Square, which is known as the Xinjiekou Business District and Xinjiekou Central Business District.

Xinjiekou is an old name for Nanjing, but before 1929 it was just a cold, old-fashioned neighborhood, with lots of empty lots and ponds behind the houses along the street. 1929 saw the start of the capital's construction, which completely transformed the area, with four arterial roads, more than 40 meters wide, intersecting here: Zhongshan East Road, Zhongzheng Road, Hanzhong Road, and Zhongshan Road, with a circular plaza in the middle. As it became a new transportation hub, Xinjiekou quickly became a new commercial center, and in the 1930s, it was built into the National Goods Bank, Zhejiang Industrial Bank, Bank of Communications, Central Shopping Mall, Dahua Theatre, Xindu Theatre, and Fuchang Hotel, among many other facilities.

In the 1980s, the Jinling Hotel, then the tallest building in China, was built.

Xinjiekou Square is at the intersection of four roads, Zhongshan East Road in the east, leading to Zhongshan Gate, Zhongshan South Road in the south, leading to Zhonghua Gate, Hanzhong Road in the west, leading to Hanzhong Gate, and Zhongshan Road in the north, leading to Gulou Square.

According to the relevant plan, the area of the Daxinjiekou business circle is: east to South Taiping Road and North Taiping Road, south to Jianye Road and Baixia Road, west to Mochou Road and Shanghai Road, and north to Changjiang Road and Huaqiao Road.

The core area of Xinjiekou shopping district is: from Hongwu South Road and Hongwu North Road in the east to Shigu Road and Huaihai Road in the south, from Wangfu Street and Butuanqiao Bridge in the west, and from Changjiang Road and Huaqiao Road in the north.

New Jiekou business circle of the same businessmen gathered in the functional neighborhoods are "Hongwu Road Financial Street", "Zhenghong Road Commercial Pedestrian Street", "South Taiping Road, Gold and Jewelry Street", "Wangfu Gourmet Street", "Shigu Road Bar Street", "Yishan Folk Culture Street", "Chaoxi Antiques and Paintings Street ", "Mochou Road Antiques Street", "Changjiang Road Culture Street", "Cangxiang Ming and Qing Dynasty Street", "Huaihai Road Republic of China Culture Street" and so on.

The Xinjiekou area is Nanjing's Central Business District (CBD), and this area is home to the largest number of financial institutions, consulting firms, law firms, accounting firms, and the headquarters and offices of large corporations in Nanjing, including nearly one hundred of the world's top 500 corporate organizations.

List of shopping malls in Xinjiekou shopping district

Xinjiekou Department Store

Central Shopping Mall

Dayang Department Store

Golden Eagle International Shopping Center

Oriental Shopping Mall

Commerce Shopping Mall

Ledi Fashion & Leisure Plaza

Wanda Shopping Mall

Suning Appliances

Deji Plaza

(Nanjing) Xinjiekou Commercial District

Nanjing Xinjiekou was honored as one of the top ten "Famous Commercial Streets in China", and has become the third largest commercial street in China after Wangfujing in Beijing and Nanjing Road in Shanghai. Its commercial density for the top ten commercial streets; Nanjing Xinjiekou commercial street area of the existing area of 0.275 square kilometers, more than 1,600 large and small businesses dotted, with an average daily traffic of 40-50 million people, the annual sales in 2004 reached 12.6 billion yuan, an increase of 17.2%, but also for the first major commercial streets.

The Xinjiekou Commercial and Trade Zone is the center of Nanjing's commerce and business district, and its business and commerce density, economic and trade volume, and passenger flow, have a certain influence in the country.

In the several major business districts in Nanjing, Xinjiekou business district has a national leading edge in facilities, commodities, prices and services, only the department store industry, including: Nanjing New Department Store, the Central Mall, Golden Eagle International, Trade Department Store, Dayang Department Store and Oriental Shopping Center and other large commercial enterprises, in the "metropolitan area" market has formed a strong The gathering and radiation function of the market in the "metropolitan area".

The average daily traffic in the neighborhood reaches 400,000 to 500,000 people, and the highest traffic on holidays exceeds 1 million people, and it also attracts famous merchants such as Wal-Mart, Wanda Shopping Group, and Five Star Electrical Appliances.

The Xinjiekou commercial street area, as a commercial street with a history of nearly 100 years, has formed its own unique advantages and characteristics in the process of its development:

The first characteristic is the high commercial density. In Xinjiekou this piece of less than 1 square kilometer "bullet place", has been concentrated in nearly 700 stores, more than 10,000 square meters of large and medium-sized commercial enterprises there are nearly 30. Only Baixia District side of the 0.3 square kilometers within the scope of a variety of ground business trade facilities more than 1.2 million square meters, nearly 500 industrial and commercial units, of which more than 700,000 square meters of commercial area, entertainment area of more than 80,000 square meters, financial area of more than 100,000 square meters, business area of more than 370,000 square meters, in addition, there are more than 200,000 square meters of underground commercial facilities, the new jiekou commercial district of the density of the degree of high, in the country are not common.

The second one is the one with the highest concentration of commercial facilities in the city.

The second characteristic is the influence of a large radiation. Xinjiekou commercial district sales of 30% of the Nanjing metropolitan area of Maanshan, Chuzhou, Wuhu, Zhenjiang, Yangzhou, Changzhou, Wuxi, Hefei and other cities in the realization of consumers.

The third feature is that there are many famous business enterprises. In terms of spiritual civilization construction, Nanjing's municipal commerce is a provincial civilized industry, the municipal commerce system of a considerable part of the new Street Street block. Central and Xinbai are the first batch of national "100 cities and 10,000 stores without fake goods" activity demonstration stores. Xinbai is the national advanced unit of spiritual civilization construction, there are more than 10 municipal civilization units in the area, 7 provincial civilization units, the merchants also have a lot of youth civilization, women's civilization, and more than 20 national and provincial model workers