Catering refers to the food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor.

the concept of catering:

to meet the dietary needs of diners, so as to obtain corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, restaurants around the world show diversified characteristics. The catering market will enter the era of brand consumption, and the catering industry in China will continue to play an active role in expanding consumption and promoting employment with a growth rate of 16%.

for catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whoever has stronger brand power will have a broader market, and brand power has become the key for catering enterprises to compete for the market.

the development of catering industry:

the catering industry was introduced earlier in China. The continuous influx of internationally renowned catering enterprises has had a profound impact on the business philosophy, service quality standards, cultural atmosphere, diet structure and quality requirements of employees in China's catering industry. It can be predicted that the fierce competition in China's catering industry will remain in the future.

Industry characteristics of catering:

1. One-off:

Catering services can only be used once and enjoyed on the spot. No matter whether dining in the store or delivery, one meal corresponds to one service. When this meal is over, the catering service will naturally terminate.

2. Invisibility:

The catering industry is intangible in service utility, which is different from tangible products such as fruits and vegetables, and its quality can be judged by its color, size and shape. The catering service can only be evaluated by the personal experience of the dining guests after purchasing, consuming and enjoying the service.

3. Difference:

On the one hand, the difference of catering services means that catering services are completed by catering department staff through manual labor, and each staff member provides different catering services for guests due to their age, gender, personality, quality and educational level.

On the other hand, the same waiter will have certain differences in service attitude and service mode on different occasions, at different times, or when facing different guests.