If you want your website to be known by more people, you must optimize the search engine of your website. In other words, promote your products through search engines. Imagine, if you want to know something, you will definitely use Baidu or other search engines to search through your computer or mobile phone to look up relevant information about this matter. If your website ranks high in the search results, you can easily get this user, then the promotion work will definitely achieve good results. How to do this promotion? There is a proper term: search engine optimization, usually called SEO, which mainly refers to keyword optimization. Only when keywords rank high can we attract more consumers to find our products through search engines. This ranking is natural, and you don't need to pay for clicks to search engines such as Baidu. Search engine optimization is divided into two parts: on-site optimization and off-site optimization. Both parts can be done well, of course, both parts can achieve results faster.

1, in-station optimization

Mainly to optimize the content of the website. It is very important to choose some high-quality articles, so that consumers will be attracted by your website. In addition, the homepage of the website should be concise and generous, so that people who enter the website for the first time have a good impression on the website and are interested in continuing to explore.

2. Off-site optimization

Off-site optimization is also very important, which is more difficult to complete than in-site optimization. Off-site optimization is keyword optimization and external chain optimization, so that consumers can see the company's website at the first time when searching.

Second, the search engine marketing promotion (paid promotion)

That is, SEM, which includes Baidu paid promotion, 360 search paid promotion or sogou paid promotion, is different from the first free SEO promotion method. The popular name of this promotion is also called keyword pay-per-click promotion. As long as the keyword click bid you set is high enough, you can display your website in front of the search results in a short time and pay per click. For example, your business word bid 10 yuan ranks second. One click is 10 yuan. If you want to rank first, you need to bid higher. If you go beyond the previous number one website, you can rank first. The effect is to burn more money.

Third, e-mail marketing promotion.

Email marketing is also a good choice. Although e-mail marketing is relatively old, this method basically does not require cost, or the cost is very low. It only needs to collect accurate target customer group data and carry out long-term mail marketing, and the effect will not be bad. However, this method also has some disadvantages, that is, some users are disgusted with receiving such emails, so they will not open them at all. So the title of email marketing is very important, and content marketing is also an important part of email promotion. If you send a different knowledge email to your customers every day for a month, I think your customers will definitely remember you. Many small and micro enterprises can still try this method in the case of serious shortage of marketing funds.

Fourth, social platform marketing.

Now, there are many social platforms, such as WeChat, Weibo, Momo, Tik Tok and live broadcast platform. Companies can market in this way. First, we must determine which social platform to market, then investigate the usage habits of this platform, and then conduct marketing according to the user's usage habits.

Verb (abbreviation of verb) from the media platform.

Today's headlines, Baijiahao, Sohu, a little information, WeChat official account and so on.

Sixth, question and answer marketing.

Question-and-answer marketing is one of the fastest and most convenient channels for small and micro enterprises to establish word of mouth, with low cost. You only need to ask questions through Baidu Know, Sina Love Ask, Tianya Q&A, Zhihu and other platforms, and you can achieve the desired results. There are not many employees in the network promotion department of small and micro enterprises. It is suggested that you can join some qq groups for interactive question and answer marketing. Searching for mutual help in QQ group will lead to more than N excellent groups, which can praise, comment and forward each other, saving time and cost.

There are many ways of online marketing. The key is to see if you choose the right marketing method. If you choose the right marketing method, the marketing work will be very smooth. If you don't choose the right marketing method, the final result may go against the original intention of marketing.