different service methods and different business categories.

1. Haidilao's service package mode is that the traditional hot pot restaurant in Haidilao adopts a completely self-operated mode, with the ultimate service as a differentiated selling point, paying attention to the customer's dining experience, while McDonald's adopts a self-operated and franchise mode in fast food restaurants.

2. Business category. Haidilao provides customers with value-added services other than catering with hot pot bottom materials, condiments and fresh ingredients. McDonald's provides delivery and take-away services, and its business category takes fast food as its income source.