1, the risk of capital investment 2, the risk of return on investment 3, the risk of industry thresholds 4, the risk of competition in the industry
A, the risk of capital investment:
Early stage of the business, the capital investment is too big surely high risk. Doing business is about less input and more output. Capital investment from high to low: A, the highest investment in cosmetics (caused by a large number of products purchased). Decoration is high, more goods, the investment is often more than 100,000 yuan.
B, clothing second (caused by seasonal backlog of goods). Decoration is good, plus the purchase of goods, investment of more than 50,000 yuan.
C: jewelry less investment (small investment in products). Simple decoration and stocking, the minimum investment of about 1-2 million.
D: Catering less (equipment investment). Decoration and equipment purchase, investment of 3-5 million.
Two, the risk of return on investment: to do any business should pay attention to the return on investment.
A, high return on investment in cosmetics, but the short shelf life of the product (2 years), expired not worth a penny.
B, clothing return on investment of 50%, but the seasonal pressure of goods, greatly reducing the rate of return, generally 30%.
C, catering return on investment normal 50%, always purchasing, always selling money.
D, jewelry industry, up to 70% or even higher 90%. No seasonal pressure goods, sell as you enter.
Three, the industry threshold risk:
A, cosmetics: high threshold, large investment, must know the skin quality, etc., the national quality certification, the threshold is high. Need years of experience.
B, clothing: the threshold is high, know the trend, will be selected, know the display, number, promotion, inventory handling.
C, catering: there are good recipes, good cooks, but the quality of health requirements are high, get up early and stay up late, fumes. Young people do not want to do.
D, jewelry threshold is low, no seasonal pressure goods, cheap products, customers are not picky. Into the line does not require special experience, easy to operate.
Four, the risk of competition in the industry:
A, cosmetics: shopping malls, big brands and supermarkets, daily competition, commercial street cosmetics, specialty stores competition, industry risk increases.
B, clothing: everywhere around the commercial street clothing stores, shopping malls brand competition, price wars, more and more difficult to do.
C, food and beverage: a variety of large restaurants and specialty snack competition, survival in the cracks.
D, jewelry: new industry, more than one child, the market is large, few big brands, less competition, relatively good to do.
Fifth, other industries such as online stores, three hundred million online stores, the need to promote, know the technology, competition, there is room for development?
All of the above analysis shows that the entrepreneurial choice of projects, jewelry investment is a relatively low risk, fast return, low threshold, competition in the industry. The reason for this is that it is not a good idea to have a good deal of money. Jewelry manufacturers, direct supply