First of all, the public **** relationship is a bridge of communication between the enterprise and the external environment. Including media relations, government relations, industry relations, etc., for the hotel category catering enterprises, but also includes customer relations, restaurant leasing relations, etc., of course, according to the different enterprise structure, the public **** relationship contains different content, but in general, no less than the media relations, government relations and customer relations.

An enterprise's cultural establishment needs to go through the intention, adjustment, build, publicity and other stages, and establish the purpose of the corporate culture, more in the ideology so that employees and customers can understand and accept and identify with the enterprise, so as to produce the value of the derivatives, so that the enterprise can be in the premise of the hardware investment does not increase, to obtain a greater interest or survival space.

An enterprise's culture, how to go to the intention, how to adjust, how to packaged to build to the end of how to publicize and let people accept, are inseparable from the public *** relationship, because the culture to establish the success of the standard, is from the external environment for the evaluation of the enterprise, which, with the public *** relationship with the raison d'être coincides.

Public relations in the media relations work, is conducive to the promotion of corporate culture, to avoid the impact of negative reports on the corporate image, etc.;

Public relations in the government relations work, is conducive to avoiding the emergence of the official on the public's negative guidelines, borrowing some of the official awards will be on the establishment of the culture of the enterprise to play a multiplying effect;

Public relations in the ***** Relationships in the customer relationship work, naturally, has a direct impact on the customer's acceptance of the company's culture, the degree of recognition, and so on.

Public **** relations more often do is to prevent the response to deal with the aftermath of the public **** crisis, but its impact on the establishment of the company's culture is the most direct and the highest end, so the public **** relations in the hotel corporate culture to establish a pivotal role.

Public **** relations crisis response:

First of all, the active response. This includes active search, active discovery, active summarization, so as to play the effect of advance prediction, that is, active response.

Then comes the passive response. This includes the response to the timeliness of the response to the accuracy of the crisis event analysis of the comprehensiveness and thoroughness of the incident handling process in the right time to the right channel to intervene and said the right words to do the right thing, whether the matter will be perfect understanding, and moreover, whether it can be done to turn this crisis into an opportunity for the company?

Because of the public **** crisis of one case in particular, it is difficult to find a one-size-fits-all countermeasures, but in short, to timely and accurate understanding of the true nature of the crisis, accurate understanding of the degree of crisis, and to find the most suitable solution to the crisis angle, and then let go of the idea of going to the public relations process.

First of all these, job search these enough, the paper will find some examples to target key words spread out to say, also enough.