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How to write a good business plan? What are the skills?

I have done a lot of BP writing and accumulated some experience since I worked as a roadster.

The business plan of roadshowers reminds you that the business plan is generally divided into three usage scenarios.

Show it to the employer (PPT+word simple version)

Show it to the government (word for project, PPT+ WORD for report)

Show it to the team (word or ppt)

Of course, the content presented is different based on different scenarios.

For example, when the government reads your plan, it will pay attention to how many jobs your project can create and how it can help social development.

the management will pay more attention to whether the market is a big market or not, and whether the team has a big cow. The model is novel enough, and there are no small giants in the industry.

the team is more concerned about whether the project is grounded and whether it will land well.

then, based on different BP usage scenarios and different emphases, the content presented is different. And it may have to be subdivided!

employers: personal angels, institutions

personal angels (investors in the circle, local tyrants outside the circle, and gods)

Generally, targeted employers will do this: I only do what I am familiar with.

the content dimension presented by this kind of BP is mainly based on your solution.

For example, the maternal and child market is huge (without ceiling) and there are too many pain points. Which pain point can you solve

How do you solve it? What do you make money from? What is your business model?

what products will be launched? How to sell .......

That is, the personal angel who pays attention to your project, mainly depends on the category. It's basically the big coffee in your industry. They are very knowledgeable, so you don't have to write any industry data. You need to write more about your own understanding of the industry and your solutions. Oh, by the way, local tyrants, small local tyrants focus on the market, basically not in the circle. The way for local tyrants to be tricky is to talk about their feelings and the original intention of doing this.

institutions: (VC institutions, FA, funds, private placement ...)

Different investment models and different concerns.

Of course, there are different investment preferences, such as: I don't invest without Daniel, I don't invest in the catering industry, and I don't invest in music.

or this kind of industrial investment, I will invest in the upstream and downstream to make the industrial layout in this area.

so, sometimes it is important to find the right employer.

different stages focus on different points. Generally oriented to institutions, it is basically a relatively backward project.

the pertinence of content is also different, and the advantages of team, resources and channels can be weakened.

For example, when you were an angel, you proposed a solution to change the convenience store market by laying express boxes. After a period of operation, the data was verified. Pro-A (Archangel) when you rely on your model to copy and expand 111 communities, covering a second-tier city. In the future, you will continue to expand the city and expand your business model .......

And the later ABC stage will pay more attention to the data level.

roadshowers remind you that time is in a hurry, and you can't cover everything. You should also analyze it according to specific projects.