With the development of China's economy, China's hospitality industry is also witnessing a booming phase. Driven by the experience economy boom, unique and personalized travel and accommodation experiences are increasingly respected by more people. As an important part of the hotel industry, resort hotels are popular with tourists for their unique vacation environment and regional culture, which on the one hand reflects the high pursuit of people's quality of life; on the other hand, it also puts forward higher requirements for the design of resort hotels.
Four elements of resort hotel design
Element 1: regional
Resort hotels are mostly located far from the city resort or scenic area, relying on coastal or mountainous natural resources. Including climate resources, natural vegetation resources, terrain resources. Designed to fully take into account the regional nature is to fully respect, the use of local resources, reflecting the design of the combination of natural sustainable principles. The use of climate resources is to adapt the structure of the building to the local climate, make full use of natural ventilation, lighting to save energy, in line with the development trend of eco-tourism. Natural vegetation resources is the green barrier of the hotel, reasonable plant design can regulate the microclimate of the environment and improve the indoor thermal comfort. The use of terrain resources is to achieve the design of the mountain on the trend, in line with the topography, making full use of natural environmental factors. Geographic avoidance of the hotel's "one side of a thousand stores" phenomenon, is to realize the characteristics of ecological resort hotels indispensable means of design.
Element two: cultural
Cultural increase the connotation of the hotel, the hotel cultural form is the "soul" of the hotel. The implantation of cultural elements can make the hotel more memorable. Can be realized through the modern leisure culture and traditional folk culture of the mingling, enhancement, and design means of conversion. For example, in the design of the Seven Immortals Yaochi Hotel, we use the legend of the Seven Immortals as a cultural element in the planning and architectural design of the hotel. In addition, if the cultural resources of the project site are relatively weak, we should explore local resources, cultural refinement, implantation of foreign leisure culture, international standards, to create a special cultural theme hotel.
Element 3: Periodicity
Society, science and technology, the economy is constantly evolving, the design of the hotel also needs to keep pace with the times. Energy and the environment is the theme of the times, embodied in the field of hotel design, is the energy saving, ecological, low-carbon considerations, the implementation of the design practice.
The design process should make full use of solar energy, wind energy, geothermal energy and other renewable resources to reduce the use of artificial energy. The design should utilize more native materials and less concrete to avoid excessive construction waste. The ecological sensitivity of the land parcel should be fully investigated during land development to avoid damage to the ecological environment. For example, the mountain resort hotel volume should be small rather than large, should be scattered rather than gathered, this design approach is to protect the original ecological environment as far as possible.
Element four: economic
Practical, economic, beautiful for the three elements of architectural design. Formal aesthetics serve the use of function. For hotel design, how can we make a practical and beautiful design under the premise of controlling economic costs? In the hotel planning, land development, hotel design, construction materials and other aspects are always to save costs as a top priority. For example, in the stage of land development, through the GIS analysis to make an accurate evaluation of land suitability for construction, land development should have intensive characteristics, the full use of land suitable for development and construction of land, combined with topographic features, effective and rational use of land can be developed and constructed, and strict control of the amount of earthworks. In the hotel design, to meet its function at the same time should minimize the amount of construction work, clever use of natural terrain. In addition, local materials and other techniques can effectively save economic costs.
Eight techniques of resort hotel design
Technique 1: follow the people-oriented
In the era of continuous evolution of trends, architectural planning concepts continue to deepen the market situation, the resort hotel in the planning and design, management and operation of not only to take into account the humanities and geography, folk customs, ecological and environmental protection and other factors, the development of a strong and unique thematic style, and to reflect the "people-oriented concept". "People-oriented concept" - the guest is the main consumer of the hotel, the hotel design must be to meet the guest experience as the entry point, digging the cultural connotation and meaning, with personalized quality service, to achieve some kind of human feelings of hope and longing, really reflect the "The hotel design must meet the guests' experience as a point of reference to explore the cultural connotation and meaning, and personalized quality service to realize the human feelings of a certain hope and desire, truly reflecting the value of the "resort hotel.
Sleight of hand two: good hotel location
The father of modern hotel management, Ellsworth? Milton? Statler once said: "The three fundamental elements of hotel success is location, location, location." There is no doubt that the selection of the site for the construction of the hotel is of great significance. Once the address is selected, the design of the hotel will be under the unique natural environment, cultural environment, national environment and unique technology and materials. This will affect the function, style, theme and cultural characteristics of the hotel.
Influenced by the traveler's spatial behavior of tourism, the resort hotel as the entire resort area of the tourists distribution and gathering place, must be located in the tourists are easy to reach, or directly located in the recreation area, in order to form a complementary peripheral resources. As more and more travelers tend to prefer destinations with exotic cultural colors, many international hotel groups are now actively exploring destinations rich in natural beauty and history and culture as sites for resorts or vacation hotels. For example, Banyan Tree's Vice President of Marketing, Ms. Liang Shaofen, said that in the future, it will plan to build resorts in Lhasa, Yangshuo, Dujiangyan, Dunhuang and other destinations with unique folk cultures.
Sleight of hand three, to create a theme style
With the advent of the era of leisure and vacation, resort hotels ushered in an unprecedented development opportunity, followed by fierce competition in the market, and unique theme is the resort hotel from the many competitors to stand out from the killer mace. It can be said that theming is an important concept and important approach to hotel design in the 21st century.
1, based on the target customers, accurate positioning of the theme
Consumer experience is the core of the hotel design, the resort hotel's first priority is to meet customer demand. However, in the modern society where personalization is prominent, it is impossible to please all consumers. Greenwich Vision believes that the combination of its own characteristics and regional cultural advantages, accurate positioning of target customers, and on this basis, subdivided into target customer groups, so as to locate the theme of the resort hotel is not a proven approach. In addition, no matter what kind of theme positioning, we must start from the customer's point of view, to make the corresponding service projects for their needs.
2, refining the theme elements, constructing the context of the main line
Thematic requirements of the entire resort hotel, from the architectural style, landscape atmosphere, environmental decorations, infrastructure, guidance system, and even to the service and business system, each link should serve the "theme" positioning. In the theme of integration, the formation of the core competitiveness of the resort hotel, highlighting the "uniqueness of the selling point", to give life, and ultimately the formation of the theme of the brand, to achieve its true value.
3, create an experience situation, create a theme mood
Tourism development to today, especially emphasizing the experience of consumption. Guests are the main consumer of the hotel, in the hotel design, should be oriented around the theme, with the "contextualized" approach to tourism ten elements of "eat, live, travel, travel, entertainment, shopping, body, treatment, learning, understanding" of each link to show out in order to meet the tourists' A variety of needs, to achieve the effect of tourists in the context of experience and understanding.
4, outline the unique situation, innovative project design
In the experience of the economic background, the modern resort hotel is no longer purely to provide accommodation for tourists, but should rely on the rich natural and cultural resources of the tourist area, in the overall spatial structure and the theme of the scene, the unique shape of the resort hotel environment experience and interior design, so that visitors "Caught" in our well-designed thematic context, creating a unique experience worthy of the tourists' memories. Such as our design of luxury crystal big tent hotel, the main body by the glass fiber reinforced plastic dome and masonry walls, the tent is a stream through the flowers and trees, the four seasons like spring, a scene of vitality. Fully expressed the combination of "wild" and "luxury", realizing the dream of high-end groups close to nature.
Sleight of hand four: digging deep into the cultural connotation
With the improvement of people's living standards and cultural tastes, tourists in the vacation and leisure more and more emphasis on the mood and taste of the spiritual enjoyment of the original kind of only to provide tourists with convenient and comfortable accommodation services products, has been far from being able to meet the needs of the community. The implantation of cultural elements is the key to realize the experience of tourists. As a result, the design of the resort hotel to fully reflect the local local cultural characteristics, try to show its folk customs, folklore, folklore, natural landscape and climate and other aspects of the unique charm of the tourists to bring fun.
Resort hotels should not just be a simple combination of comfortable bedrooms and gourmet food, but should also reflect the heritage of history and culture. Looking around the top domestic and international resort hotels, it is not difficult to find that the more top-class hotels, the more focus on the highlights of the regional culture. Chinese culture is profound and profound, the use of these unique regional cultural elements to the design of the resort hotel is an important factor in attracting tourists and successful operation of the hotel. On the one hand, it can make the hotel more distinctive, and convey to tourists the rich and colorful regional culture and historical culture of different regions and nationalities, so that tourists can experience the grandeur of culture; on the other hand, it allows the regional culture and resort hotels to take the route of sustainable development, which also allows the continuation of the regional culture that is on the verge of extinction and inheritance.
On the basis of different cultural backgrounds and regional differences, how to use cultural symbols to design a resort hotel? The usual practice of Lvcscape is to start from the history and cultural connotation, relying on folklore and landscape, integrating the cultural characteristics of the region where the resort hotel is located, and refining and skillfully applying them to the resort hotel's architectural design, landscape design, indoor and outdoor environments, recreational links, business philosophy, and other aspects, so as to form the resort hotel's cultural characteristics.
Sleight of hand 5: create a vacation environment
The resort hotel should not only bring a sense of pleasure to the tourists, and at the same time as far as possible to provide visitors with a leisure experience and nature, culture, customs of the atmosphere. To create a blend of hotel environment and atmosphere, Green Dimension believes that it can start from the following points:
1, the environment and the needs of tourists fit
Sunshine, seawater, sandy beaches, green vegetation and fresh air, this kind of pure nature can make the tourists' spirit and thoughts get completely relaxed. In response to this change in demand, resort hotels should focus on the creation of the environment, increase the natural conditions and green decoration. Such as in the hotel lobby assembly of natural light transparent roof, set up by the green trees surrounded by the garden cafe, provide a walk on the green lawn and so on. Through the creation of the hotel environment, to provide guests with a pleasing environment, so that travelers really get physical and mental relaxation.
2, the main building and the coordination of the surrounding environment
The theme of the building is the tangible display of the resort hotel, the hotel itself unique design and modern architecture of the exquisite exquisite, for the vacationers staying here may be more of a different experience. In addition to the pursuit of unique theme building, should also grasp and the surrounding geographical environment of the coordination.
The main building is the first intuitive impression of the resort hotel, in the pursuit of unique creative design at the same time, we should take into account the coordination with the surrounding geography and humanities environment, will be the perfect combination of exquisite design and modern architectural features together, for the guests to dedicate a perfect vacation experience.
3, the landscape and the main building harmony
The theme of the landscape is a resort hotel theme culture of a major form of expression, the theme of the landscape and the theme of the architectural harmony of the rendering of the theme to achieve the effect of the icing on the cake, but if not in harmony with the drawings of a snake to add regret.
The landscape as a resort hotel theme culture is an important component of the performance, must reach a harmonious unity with the main building, to be able to render the culture and mood to achieve the effect of icing on the cake, otherwise there will be a snake to add to the regret.
4, the overall atmosphere and the theme of the unity of tone
The theme of the environment and the atmosphere is the materialization of the theme concept. Theme buildings, theme decorations, theme background music must be carefully selected, strict control, to achieve perfection, harmony and consistency, so as to bring out a wonderful theme environment and atmosphere.
The atmosphere is an important way to shape the theme concept. Whether it is the main building, room decorations, or background music, etc., should be unified in the same theme concept, through rigorous screening, to create a harmonious *** living, closely related to the environmental atmosphere, so that we can really achieve the theme is clear, combined with an orderly and harmonious environmental style.
Sleight of hand six: focus on details to create
Details determine the quality of the details as the key point of the depth of the design is to ensure the quality of the focus, but also to create the premise of the boutique. Therefore, the hotel, architecture, landscape, service facilities (including the hotel's signage system, reception system, food and beverage system, entertainment system, health system, etc.) the depth of the details of the design is particularly important. Architecture, landscape detail design is reflected in the material, color, process and other aspects. Service facilities, in the design should fully consider the needs of the crowd. Different groups of users, such as the elderly, children, young people, people with disabilities, have different behaviors and psychological conditions, it is necessary to analyze the characteristics of their activities in-depth, in the material function of the facility to give full satisfaction, in order to reflect the "humane" design.
Sleight of hand 7: construction of ecological space
Return to nature is the dream of modern urbanites, and the resort hotel is the carrier to realize this dream, it can be said that, from the time of birth, the resort hotel has been branded with ecological branding, with the increase in ecological and health awareness, this branding is more and more clear and active. From the rapid development of energy-saving, green, ecological hotels in countries around the world, you can see this trend.
Whether it is the outdoor environment, or the indoor layout, in the construction of ecological space, should be in the respect for nature and the protection of ecological principles, maximize the use of the surrounding natural environment and play the advantages of resources, to achieve "half of the sky, man-made half," the harmony and unity of the tourists a return to the feelings and The "heaven and mankind" feeling of enlightenment.
Sleight of hand: landscape penetration design
The unique location of the resort hotel and the needs of the customer, determines the essence of its difference with the city hotel - the external environment beyond the building itself to become the protagonist. This requires designers to respect and appreciate the environment, the positioning of the hotel building itself and the spatial function of the organization to do the appropriate processing and grasp, so that the hotel building and the surrounding environment into one, to create a harmonious and able to stay for a long time in the vacation environment.