Briefly talk about the fast food industry:
With the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption has gradually changed, eating out is more regular and rational, selectivity is increased, consumption quality is constantly improved, and brand quality, taste characteristics, hygiene, safety, nutrition, health and convenience are pursued.
From the social demand, market positioning, service characteristics, development conditions and models of fast food, fast food is different from dinner restaurants, and their consumption motives, market positioning and dining requirements are obviously different. The characteristics of dinner restaurants are mainly to meet people's sociality and improve consumption; Fast food is mainly to meet people's basic dining needs, and the purpose of dining is more to reflect basic and compulsive consumption. The basic characteristics of modern fast food, such as fast manufacturing and selling, convenient eating, standardized quality, simple service, balanced nutrition and low price, are more manifested in the basic necessities of society, popularization of consumption, simple and fast service and low price. Fast food enterprises should adhere to the market orientation and their own characteristics of mass basic consumption, establish the market and demand value of fast food, and give play to the advantages of large demand capacity and wide market space. Because it is difficult for a single store to survive and its business development is challenging, the development of fast food enterprises can survive and develop only by pursuing scale effect. We must pay attention to the embodiment of scale benefit and scale advantage, avoid scale risk and cultivate strong management and control ability.