A friend is doing catering, his dream is to do how many chains, for which he has been very hard, but also very actively in the layout, he registered a food and beverage management company, applied for their own trademarks, often participate in a variety of exchanges and seminars, but also to see a variety of the world, and take a variety of honors, but also a lot of products, the road to the future for him to continue to pave the way, just short of a foot on the door.
It looks as if there is a lofty strategy, but in fact the dream is still out of reach. Because the product is not stable, the service is not in place, the management and slack. Problems arise, but no good corrective measures. The strategy is there, but the tactics are crap! In this way, the overall mechanism lacks combat power! There is no good combat, can not win the key battles, can not win the key battles, can not go to support the strategic layout.
Many people are too superstitious about the word "strategy", thinking that there is a strategy for everything. In fact, the importance of tactics in the early stage of the business is much greater than strategy, with good tactics to keep one after another winning battles, and continuous winning battles can make the tactics continue to get upgraded and improved, in the possession of good tactics on the basis of the whole situation can be pushed out.
A lot of success is not a come up completely think well the whole idea, but go step by step to see the last to think out the next step. Like the Internet now, no company dare say how many years in the future I all see clearly, even if a country in the practice of the level only dare to do five years, ten years of planning, and in the meantime, according to the actual situation continue to adjust to adapt to the trend, the vision is more just a kind of conception.
Jack Ma said when he did Taobao three years without profit, the fact is that in order to beat the rival EBAY, to do in 2005 have not thought about how to make a profit. At this time if the empty talk of strategy is a little bit of bullshit, but they won one battle after another, relying on these constantly winning battles to accumulate capital, so that they are also more and more mature in tactics.
Although it is said that the gain or loss of a city is not important, but if a city continues to lose will affect the whole team's fighting spirit, sharpness and confidence, and these are all determined by the tactics, fighting for each battle has adopted a positive tactics and get the victory, it will give the whole strategy of the layout of the experience and the bottom of the air.
And the success of the battle comes from the strategic products, a team can lack of strategy, but not lack of strategic products. Take the success of millet, MIUI → millet phone → evolution and reproduction → growing. Millet through the MIUI war led to a certain market share, so that everyone has a preliminary impression of the millet phone, and then the development of millet cell phone leading rivals to great success, although there are occasional misses, but the overall pattern is still in the last iterative evolution, reproduction of a whole millet family.
The entire development route is, tactically active → lead to combat efforts → win the battle → form a strategic comprehensive layout.
Don't be overly superstitious strategy, exaggerated strategy, strategy, this thing sometimes mislead a lot of people, may come up with the first 1, 2, 3 steps are not good, the first thing that comes to mind is the 10th step, the 100th step, and finally, because the tactics can not keep up with the current stage of the things that can't be done, can't cross the threshold of the current stage of the so-called "strategy" is a boastful dream, however, it is a dream. It is a dream of rhetoric.