1, brand personality: abbreviated as bp, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style and brand application object. ...
2. Brand communication: bc for short, including advertising style, communication target, media strategy, advertising activities, public relations activities, word-of-mouth image and terminal display ... (In terms of communication, BM is different from integrated marketing communication, and the media of BM can be a single media or a combination of several media, which is completely determined according to market demand. )
3. Brand sales: referred to as bs for short, including channel strategy, personnel promotion, shop assistant promotion, advertising promotion, event marketing and preferential rewards. ...
4. Brand management: bm for short, including team building, marketing system, brand maintenance, terminal building, morale encouragement, channel management and dealer management. ...
Extended data:
Brand building methods:
1. Analyze the industry environment and find the concept of segmentation. You have to start with the competitors in the market and find out their general position in the eyes of consumers, as well as their advantages and disadvantages. You should look for a concept to distinguish yourself from your competitors.
2. Excellent quality support. This must be based on quality to establish an image. The quality referred to here is a concept of comprehensive quality, including engineering quality, cultural quality and property management quality.
3. Comprehensive and sustained dissemination and application. Enterprises must rely on communication to implant brands into consumers' hearts and gain a foothold in applications. Enterprises should strive to embody the concept of brand in all aspects of communication activities.
Baidu encyclopedia-brand marketing