Planning to open a milk tea store, you need to plan well. The following is a "milk tea store project plan 2020", which is only for reference.

Milk tea store project plan 2020 (a)

First, the project

The store is a capital investment is low, the consumer crowd is wide, the recovery cost is fast and the facade is very good to find a business project, generally in addition to retaining the store rent for about three months, labor and daily expenses, milk tea store operation and management without too much working capital. It is very suitable for small independent business. The name of our store is "xx", which is easy to remember and can be quickly remembered. Our goal is to general milk tea store does not have unique features to attract customers and get big profits, with a year's time to hit the "xx" reputation, establish a brand effect and accumulation of funds, through the investigation of the pilot, the operation of the expansion of the other markets, to obtain greater benefits. Through the process of continuous reform in the operation, and gradually improve the formation of word of mouth, expand the market share, the formation of a chain of "xx" milk tea store.

Second, the industry analysis

Milk tea, coffee belongs to the mass consumption, consumers are very much, mainly teenagers and students are mainly, whether it is the current market demand or the future market demand is very great, but the milk tea store industry competition is also very fierce, we have to make special features in order not to be eliminated, in order to stand out in the industry. At present, most of the milk tea store tastes the same, so we want to do a good job, we must innovate, such as adding new flavors, the use of strange and interesting cups, so that customers refreshing. At the same time, we must focus on the health of the milk tea store, so that customers have a clean and fresh feeling as soon as they walk into the milk tea store.

For product pricing, we will set different prices according to different flavors, generally around xx yuan, the same as the average market price. We take competitive advantage of our products to capture market share with the quality and features of our products.

Due to the large number of similar stores, it is difficult to enter the industry, and most customers have inertia in the consumer psychology, it is difficult to achieve competitive advantage in the industry. So we will be in the pre-opening of the high quality and low prices to obtain a pass to enter the market, and there will be promotions and special events, specific will be introduced in the products and services.

Three products/services

The store mainly deals with a variety of coffee, milk tea, in addition, in order to meet the needs of customers' consumption, and also operates double-skinned milk, shaved ice, milkshake, a variety of fruit juices and beverages and a variety of snacks, such as a variety of flavors of melons and barbecued shark's fins and so on. In order to attract customers, the store will develop new types of milk tea through continuous experimentation. The new types of milk tea will become the recommended drink of the week, and will be sold at a special price in the first two days of its launch, and will become the store's specialty product if the response is good. In order not to be imitated and surpassed, we will continue to introduce new products, holiday products and anniversary products. For example, Valentine's Day: launch couples milk tea, Hanukkah: launch single milk tea. Continuously attract customers because of the characteristics, so that customers have a deep impression of the store, and gradually form a word of mouth, the intangible brand assets of the enterprise.

In addition can be operated by combining the flavoring technology with the requirements of the bartending process, which is a qualitative leap, but also a kind of artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). Different water to do the milk tea flavor varies greatly, you use tap water? Or mineral water? Or mountain spring water? Sea water? Filtered water? This is completely different, spring water is expensive, but the taste is good, the product is good in order to have repeat customers. Ice is also, the program of making ice will also seriously affect the quality of each cup of milk tea. Therefore, in order to the long-term development of the enterprise, the operating personnel have really learn milk tea technology. Basic to know: 1, learn to taste milk tea; 2, raw material ingredients recipe; 3, flavoring portion and time; 4, the application of equipment and flavoring fire; 5, flavoring techniques; 6, the preservation of milk tea; 7, the packaging requirements of milk tea; 8, changes in the milk tea, including sample changes and qualitative changes, such as: pull flowers.

Fourth, store location

Milk tea is a fast consumption of leisure drinks, is a completely dispensable thing, therefore, if if the site is not good, then no one will "not far away" to go to drink a cup of milk tea specifically for you, the busy area is the best choice. The best choice. This is something that does not need to be considered, but the high cost of busy locations is something that has to be considered. So according to their own investment capacity and competitiveness to find the site selection, to see the current store situation, but also to the future development of the situation for estimation. To assess the consumption level of the store, low consumption places should not be big investment; similarly, high consumption places should not be low investment. Also consider next to or around the peer, price quality how, if looking for store now no competition, there is no possibility of future competitors and so on. Especially for our short capital investors, in the win-loss balance calculation will be based on the data "across the store rent should not exceed the average minimum turnover of 15%" to determine the location of the store. Around the school is a very good location, more students, consumption will be more. In addition, to add, buy milk tea customers, the majority of women, so if it is a girl, especially young girls more places, no doubt is a good place.

Fifth, decoration and equipment purchase

Decoration is in accordance with the amount of investment and the level of consumption and products with the situation of decoration design and decoration. The style of decoration should be in line with the consumption ability, but also look comfortable, hygiene, simple and generous. Especially, for the concept of young people, to design more characteristic, so that young people like. Pay special attention to the flow of the bar design, according to the product demand and equipment equipped with the program design, smooth operation at the same time as far as possible to consider the product of the more into and equipment to add the space required. This also includes the layout of water and electricity and hydraulic power requirements.

Equipment is purchased according to the product menu. Good, high-quality equipment makes more top-quality products and increases speed and efficiency. Storefront equipment should be matched with the store's hydroelectric power pickup, especially in walk-up areas where the store is small, and consider finding another kitchen to coordinate the equipment.

Six, human resources planning

The development of society today, people have become the most valuable resource, which is determined by the initiative and creativity of the people, the enterprise to manage this resource, but also to follow the scientific principles and methods.

By the different advantages and strengths of each person, we have the following personnel arrangements for the store: xx, store manager, and is responsible for the procurement of raw materials, to ensure that the quality of raw materials purchases, and to control the inventory, and to ensure that the store's normal operation and do not have too much money backlog. xx, a very good idea, the brain is flexible, responsible for the attempts to try the new types of milk tea and R & D, to ensure that every week there is a new product launch. xx, prudent, careful, responsible for financial services, to ensure that the new products are not only the best, but also the best. xx In addition to the above, we are also responsible for the financial work, counting the income and controlling the expenditure. xx, hardworking, skillful, bold and careful, is responsible for the operation management of the products, i.e., the modulation of the milk tea, to ensure the speed of the operation, as well as the work of customer service.

After the one-year period, the store business is thriving or store expansion, will recruit some experienced talents, pay attention to one point, would rather be stupid, not too shrewd, because too shrewd easy to rebel, recruiting in order to not happen in the future too many property disputes, to try to avoid recruiting relatives, friends.

Seven, market analysis and forecast, competitor analysis and the characteristics of the store

Demand at this stage in the larger stage, in the future there is a trend of growth. At this stage, most of the competitors do not have characteristics, and a few companies with characteristics and no promotion. So the enterprise to enter the market to occupy a certain market position should strive to create features to attract people in a unique way. In the process of business should pay attention to peer products, services, etc., if there is a good return, to learn from the timely.

VIII, marketing strategy

1, advertising

The visibility of the enterprise, we will be through the flyer way to let the customer understand "xx", in front of the store we will have posters, etc., to inform the recent launch of new products and recent promotional activities. We have posters in front of the store to inform customers of new product launches and recent promotional activities. The signboards of the stores use conspicuous and eye-catching colors and models. After accumulating a certain amount of money, we can also invest in advertisements in newspapers, radio, television, and the Internet. In addition, the staff are all wearing the store's work clothes.

2, promotional programs

A. for members, xx yuan / person, a one-time consumption of xx yuan is free for members to use the membership card can be discounted 10%, and members in the birthday will receive the store to send blessings and gifts.

B. The use of strange and novel cups and straw tools, so that people have a refreshing feeling.

C. The use of couples cups and straws, couples come, you can recommend couples package, and send couples gifts.

D. In various festivals, the launch of holiday special products and activities to attract customers.

E. In a one-time consumption of xx yuan to send a small gift. Sometimes you can send the store special customized with the name of the store xx, not only to enjoy the customers, but also to improve the visibility of the store.

3, price

In the first two days of each launch of new products will have a special price, the rest of the average market price to sell, in the later stages of their own brand when the appropriate price.

4, team management

The staff to do their jobs, in the important affairs of the store manager to convene staff to discuss and make decisions.

5, service

store personnel unified service work, maintain a good mood, to customers carefully polite, can not be angry with customers.

Nine, financial needs and use

1, the principle

every penny on the knife edge, give full play to the value of every penny.

2, the initial investment

This period, the funds are mainly used for the purchase of equipment, product raw materials procurement, store rent, pre-publicity and so on. It is expected to need about RMB x million.

A, sealing machine xx yuan, freezer xx yuan, blender xx yuan, water dispenser xx yuan, sealing film, cups, straws, all kinds of containers xx yuan

B, decoration: including signboards, door walls, etc. xx yuan

C, business equipment: including membership card costs, gift costs, telephone, air conditioning and cash registers, and other equipment, *** counted x million yuan

D, the opening of the business equipment: including member card costs, gift costs, telephone, air conditioning and cash registers, etc., *** counted x million yuan

D, opening costs: including registration, opening marketing, staff training, etc. ***xx yuan

E, monthly operating and management costs: about xx yuan (1) rent: xx yuan (2) utilities: xx yuan (3) telephone and Internet charges: xx yuan (4) purchase of goods: including the use of transportation equipment, counting xx yuan.

The first year of opening the store owner will produce a monthly cash flow statement and capital profit and loss statement, the second and third years quarterly.

3, the second phase of investment

This phase of our "xx" to have a certain degree of visibility, and in the customer has a certain reputation, a good share of the market and there will be a good prospect. Our store will have a great expansion, the quality of service will be further improved. The source of funds is mainly the accumulation of the company's previous earnings and the introduction of foreign capital, such as bank credit.

X. Risk and Risk Management

In order to prevent human damage and theft, the milk tea store store 24 hours as far as possible. Two people are assigned to be on duty every night from 7:30 p.m. to 7:30 a.m., and after 7:30 a.m. other owners take over the watch until normal business hours (10:00 a.m.). The store will be insured to put in as the store expands or turnover increases in the future.

XI, medium and long-term planning

If the actual situation is not as good as the current expected planning, we will adjust the marketing strategy in a timely manner, two years of still losing money on the disposal of all equipment and facilities after the closure of the business. A year later, if the expected plan to make a profit, the plan in the next one to two years to expand the business area, put a few sets of sofas to establish a more comfortable form of entertainment, and at the same time, in the store with music, if conditions allow, you can join the guitar playing and singing with the song mode, to provide customers with a more comfortable environment.

Milk tea store project plan 2020 (two)

First, the project

Milk tea store business belongs to a small business, the capital requirements are not large, and the operation is simple and easy to start, more suitable for first-time entrepreneurs.

Second, the industry analysis

Milk tea is a young people-oriented mass consumption drinks, market demand is greater but also has fierce competition, so milk tea to make characteristics in order not to be eliminated, go their own routes, to avoid the big currency. You can properly launch all kinds of promotional activities to obtain a pass to enter the market.

Third, store location

Few people will come over specifically for a cup of milk tea, so the milk tea store location as much as possible in the popular business circle within the radius to find, not only to look at the store's current situation, but also to predict the future development, according to the ability to invest in their own comprehensive assessment. In addition, women consume milk tea more frequently, so the place where there are more young girls is undoubtedly a good location.

Four, product/service

The ultimate core attributes of the milk tea store will return to the product and service, and want to firmly grasp the consumer will have to do a good job with the product, will do a good job with the service. The long-term development of the milk tea store is inseparable from a good taste and attentive service.

Fifth, advertising

The visibility of the milk tea store, the early stage can be through the flyers, posters, door lights to publicize the accumulation of a certain amount of money can also be in the newspaper, television, online platforms to invest in advertising.

Six, promotional programs

Daily operations can be launched membership points system, or consumption full of how much to send small gifts and other activities, during the holidays you can develop special products and activities, such as couples packages on the eve of Tanabata.

Seven, the price

Every time a new product is listed in the first few days, can be sold at a slightly lower than the market price, and so the new product is accepted by the public can be appropriate to raise prices.

Eight, management

Uniform staff dress, standardized service language, and regular meetings, checking for gaps.

I. Project Introduction

(a) Project Background

xx Tea Drink 20xx was born in xx city xx district, adhering to the intention to do a good job of every cup of tea, so that every customer feel more healthy, more delicious tea drink idea, xx Tea Drink in just five years, by the In just five years, XX Tea has grown from a small pearl milk tea store in the NTU business district to a boutique fashion tea chain company with nearly two hundred stores in XX. Admiring the long history of tea culture in mainland China, and y feeling that the mainland beverage market is full of competition, XX Tea Drink entered the mainland market in 20xx, aiming to provide boutique tea drink chain franchising services, so that more people can experience the quality of XX Tea Drink culture through the franchise.

(B) Project introduction

"Brand is a guarantee of quality". Although some people say they are not superstitious about brands, they still agree with this statement in their hearts. Open a brand milk tea store will let consumers drink more assured. xx tea drink insist always adhere to the quality and health! Achievement of the first brand of healthy drinks! The principle of product development, to bring consumers the most healthy products is xx has been the pursuit.

(C) market prospects

At present, the milk tea ready to sell, is the young force, urban white-collar favorite drink, drink milk tea has become a fashion trend. And with the milk tea of the people, their demand for milk tea will be greater, milk tea market will be more broad. And there is no off-peak season for milk tea, you can do it all year round, the ups and downs of the market will not be too big, and the revenue is guaranteed.

xx Tea Drinks target consumers are young forces and urban white-collar, fits the mainstream consumer group of milk tea. Its segmentation is the mid-range market, highlighting the quality. With the improvement of people's living standards, their demand for quality is also higher and higher, low quality milk tea will inevitably be eliminated, milk tea tends to quality is the inevitable trend.

Two, industry analysis

(a) the current state of the industry

The beverage industry, to which milk tea belongs to the non-stop development of a wide variety of products are endless, and because of the wide variety of milk tea, the taste of the many varieties, the development of the more rapid. With the emergence of xx pearl milk tea, milk tea quickly popular across the country, a variety of milk tea stores have sprung up in the city streets and alleys. Milk tea after more than a decade of evolutionary development, consumers for milk tea consumption more rational, but also pay more attention to the quality of milk tea. This makes the development of milk tea store has slowed down, investors for the quality of milk tea also have more to consider.

The rapid development of milk tea stores also means that the milk tea competition is fierce. Milk tea also toward the development of two opposite directions: one is the low-grade milk tea store to win more customers, selling price is low, playing the price war; the other is the high-grade milk tea store to fight quality, quality, good environment, high price. Both have their own consumer groups, but milk tea consumers are more middle-class people. Therefore, a moderate price, quality assurance milk tea store will be more favored by consumers.

(B) SWOT analysis

1, Advantageous analysis

(1) Milk tea is ready to sell, instant consumption. And most of the products of the milk tea store can be both cold drinks and hot drinks, there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary ingredients and additives. Additives are mainly red beans, peanuts, pearls, and raisins and so on. Thus, while drinking milk tea and "eat" fun, other drinks provide a single additive, can not be compared with milk tea.

(3) The storefront can be large or small, a small one-time investment, low risk, short return on investment cycle, high rate of return.

(4) open the milk tea store technical threshold is low, simple operation, training a few days can be operated, and the need for less operators, generally about three can be.

(5) xx milk tea has more than 10 series of more than 100 kinds of specialty products, a wide range of products, selective. xx milk tea has milk tea, fruit juice, tea drinks, smoothies, and coffee series.

(6) xx milk tea brand and quality assurance, adhere to the "zero creamer, zero fruit powder" principle of product development.

2, Weaknesses: disadvantage analysis

(1) milk tea store capital and technology threshold is low, both an advantage and a disadvantage. Because of the low capital and technology threshold, the number of people who can open a milk tea store is also high, and the milk tea market can easily reach a saturated state, and the focus of competition is concentrated on price competition.

(2) The added value of milk tea is low, and it can't tap into a memorable connotation.

(3) Milk tea store business depends largely on the location of the store. Consumers who buy milk tea are generally in line with the principle of proximity, they will not drink a cup of milk tea and run far.

(4) The quality of the store's products depends directly on the quality of the raw materials he uses. And the source of raw materials is transparent, the successful store is easily copied by others, the store is difficult to operate for a long time.

(5) Due to the media's propaganda, consumers have the wrong perception of milk tea, thinking that milk tea is "flavored, sugar, pigmented water".

(6) There is no ability to research and develop raw materials, only passive acceptance of raw materials provided by manufacturers, so that their products are not unique.

3, Opportunities: Opportunity Analysis

With the continuous promotion of xx Milk Tea, xx Milk Tea emphasized "zero cream, zero fruit powder" has been in the minds of some consumers to form a deeper impression, and as a quality standard to measure the milk tea. Thus, xx milk tea franchisee as long as the process of opening the store spared no effort to publicize the concept of emphasizing that it is y rooted in people's hearts, consumers will take it as the evaluation of the quality standard of milk tea, when other brands can not do this, they will naturally choose xx milk tea. "Zero creamer, zero fruit powder" is the USP of xx milk tea, i.e. unique consumer proposition.

4. Threats: Threat Analysis

(1) The quality of milk tea stores varies, and the price point of the middle and low-grade milk tea stores is relatively low, which is attractive to some consumers.

(2) Milk tea is a replaceable product, consumers can choose other drinks to replace milk tea. Thus, open xx milk tea store not only to compete with other milk tea, but also to compete with other kinds of drinks.

Three, product introduction

xx milk tea developed more than ten series, more than a hundred kinds of products, divided into cold, warm, hot three, all year round market. And xx milk tea will launch new products every season, as the season's main focus, to ensure that the product is updated. xx milk tea a la carte menu can be freely adjusted according to the actual local situation and sales.

Four, store location

store location in addition to the university neighborhood, but also can look at the regional economy, income levels, planning, population quality and other development trends, focusing on the business circle of the customer flow, the quality and quantity of purchasing power and the quality of the store itself, from which the cost is not high, the value-added potential of the store. Specific reference is as follows:

1, regional store site selection

Commercial district shopping centers / hypermarkets / commercial pedestrian street

2, food and beverage district flavors of the food street

Entertainment district amusement parks / large entertainment plaza / tourist attractions