Time is like an arrow, the years are without a trace, a period of work has ended, I believe that everyone has gained a lot during this time, let us summarize it well, and record it in the work summary. Are you still struggling with writing a work summary? The following is a summary of the work of the marketing department in the first half of 2022 (selected 5 articles), which is for reference only, let's take a look.

Summary of the work of the marketing department in the first half of the year 1 In

the first half of 20xx, the hotel marketing department worked hard with all employees, everyone thought in one place, worked hard to make one place, actively expanded business, publicized visits, public relations and marketing broke out of a new world, the hotel business is more and more prosperous, the economic indicators are more than the same period, more than half of the time, more than half of the task, for the successful completion of the annual marketing goals to lay a solid foundation for the first half of the work is summarized as follows:

　First of all, in terms of operating income:

in

the first half of the year, the revenue was completed, of which the revenue of guest rooms was completed, accounting for the plan, the average occupancy rate, and the average room rate; In addition, the catering completed revenue of yuan, accounting for % of the plan; In May, the guest room task was overfulfilled and improved compared with the same period last year; However, the decline in revenue compared with April is also relatively large; In addition, the catering revenue in May also exceeded the planned target, mainly reflected in the increase in banquet table revenue, accounting for a large proportion of the catering revenue in the month; From the above operating income summary next year, compared with last year, the same period this year has increased, especially in terms of room income, although compared with last year, although compared with last year, the proportion of individual guests has been greatly improved, which is also in line with the market positioning of the hotel; In addition, in terms of catering, although the task was exceeded in terms of revenue this month, the consumption of individual customers in terms of internal customers was on a downward trend, and how to increase the consumption of such customers should be the focus of the next work.

In terms of departmental work:

The

marketing department completed a total of 13 batches of conference reception in May, which mainly completed the reception of the in-store meeting during the medical device conference, promoted the hotel brand through this reception activity, and also won the recognition of customers; In addition, it received a system conference team from Sinochem Tire and Kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group; In terms of departmental sales, this month, in accordance with the annual work plan and combined with the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government affairs customers and formed effective opinions; At the same time, this month, according to the market situation in June, the surrounding conference source markets were actively visited in advance to ensure the stability of the hotel source during the off-season; In addition, this month, we completed a visit to customers in Xuchang area, through which we promoted hotel products and opened up some new customers; At the same time, this month, in combination with the requirements of the hotel's star rating, all the promotional materials in each area of the hotel were redesigned, so that the hotel's official logo meets the requirements of the star rating standard; In addition, this month, the department carried out team building month activities, and strengthened team cohesion and collaboration through daily team awareness training and collective activities of organizing department personnel;

In terms of public relations and marketing:

Mother's Day activities were mainly planned in May; The SMS marketing process and standards have been formulated, making the SMS marketing model a kind of daily marketing; At the same time, the department has strengthened the wedding banquet products in combination with the catering focus, repackaged and designed the catering wedding products, and has completed the unified production of the brochure, which will be put into use next month; In addition, this month, the hotel points activity gifts have been redesigned and promoted, enriching the types of gifts and attracting customers to further consumption;

Summary of the work of the marketing department in the first half of the year 2

I. Review and overview of the channel work content in the first half of 20xx:

　From the end of November 20xx, he took over the BC shopping malls in the two towns to the end of June 20xx. Basically, at the end of 20xx, I was just familiar with the market situation, established preliminary customer information and mastered the operation of BC shopping malls. The real market is still from 20xx. When it first took over the market, it coincided with the adjustment of the company's herbal tea supermarket price system, which was adjusted from 28 yuan to 30 yuan for family packs. 4 yuan supply. Thanks to the strong support and cooperation of dealers and postmen, plus the efforts of previous colleagues in the market. So the price was quickly adjusted. After I am familiar with the overall situation of customers and understand the characteristics of the household consumption potential of our products, I will make a hierarchical plan for the 35 customers I am responsible for according to the market situation. The first level is an important customer, with 12. The second level is high-potential customers, with 14. The third level is the potential to cultivate customers, there are 9. After many in-depth communication with customers, coupled with the company's support and the cooperation of customers, in the first half of the year, the actual sales volume of first-class customers increased by an average of 125% year-on-year, and the best customers increased from 70 pieces to 190 pieces per month, increasing to 2 of the original sales volume. 7 times. Tier 2 and tier 3 customers grew by 95% and 65%, respectively. The distribution rate of throat lozenges has also reached 100%. Unfortunately, due to my own limitations, many of my clients have not been able to reach their best sales potential.

Since January 20xx, the company transferred me to KA to be responsible for 30 KA stores in 8 towns, including 12 supermarkets, 14 department stores, and 4 cross-district KA stores. When I first took over, it was the peak sales season of our products, and the company's support related expenses were reported a month and a half before the signing time, due to weak personal ability and professional knowledge, poor market insight, and inaccurate grasp of the market, so that the use of some expenses was not very reasonable, and it was not applied to the blade, so that the cultivation of customers was not done well, resulting in no significant increase in sales, which made me deeply feel ashamed of the trust and cultivation of the company and my boss.

2. Lessons learned:

Through engaging in sales in shopping malls for half a year, I have learned a lot of professional knowledge, which makes me deeply feel that it is easy to do sales work, and it is not easy to do a good job. Combined with the many trainings given to us by the company and my own perception, I have summarized ten experiences: one detail, two diligence, three more and four strong. One is careful, two is the eye and hand, the third is to communicate more with customers, learn more professional skills and skills, adjust the mentality, always remain optimistic and positive, the four is strong self-confidence, strong insight, strong analysis and planning ability, strong execution (and the company's top six are different).

1. Fine, for example, what our colleagues often have to do in the shopping mall: inventory management in the store, I often have to go to the store warehouse to check the inventory, because the time to send each batch of goods is different, there may be stores because the warehouse is too crowded, he will put each batch of goods in a different position, if we do not carefully check the entire warehouse, mistakenly think that there is only one place with our goods. This will cause the date to be FIFO not done well, and the result will be a confusing date, and it will also cause an inventory backlog, so be careful.

2. Diligence, one is eye diligence, to observe more, as the saying goes: shopping malls are like battlefields! Information is very important, an important information can bring huge profits, so in the daily work process, we must carefully observe the relevant dynamics of competing products. In particular, price adjustments, displays, promotional policies, and so on. The second is hand work, we do FMCG, often have to do hands-on display, occupy the row, strive for the best exposure point, attract the attention of consumers. Therefore, it is necessary to do more and arrange more relevant publicity materials. in order to increase sales.

3. First, we should communicate with customers in depth, so that customers can cooperate with the implementation of my ordering, display, price adjustment and promotion strategy. Only by communicating with customers, analyzing the advantages of our products in the entire category, and the sales and profit growth potential brought by our products to customers, customers will list our products as important products. With the support of shopping mall customers, the display can be strong and the sales can be increased. The second is to learn more professional knowledge, such as negotiation skills, the customers we face are very professional, in order to successfully negotiate with the purchase and achieve our goals, we must be more professional. The company has given me a lot of training in this area, which has benefited me a lot, and I have learned how to communicate with others, which will serve me for a lifetime. The third is to adjust the mentality more, and in the sales industry, you will often face pressure from many aspects, such as pickiness, rejection, unsupport, and delay in things. Sometimes, I have a good promotion plan and I am very confident, but when I go to talk to the customer, the customer refuses and does not listen to a word. At this time, it is necessary to work hard to adjust the mentality, understand more about the reasons for customer rejection, and analyze more in order to reverse the embarrassing situation. I used to encounter this kind of thing often, sometimes I didn't have any confidence at all, but my colleagues and supervisors gave me a lot of encouragement, gave me confidence, and made me have high enthusiasm to overcome all kinds of difficulties. It taught me how to solve a bad mindset.

4. Strong, a strong self-confidence, do sales, no confidence, nothing can be done, with self-confidence, in order to win life in despair, seize joy in pain, get rid of troubles under pressure, and find hope in failure. I would like to thank my colleagues and supervisors for their encouragement and support. Second, strong insight, to do fast-moving products, to be highly sensitive to the market situation, customers on the display of my products, prices, the adjustment of promotion strategies, the reflection of competing products in the market, must be grasped at any time. For example, a good display position, many manufacturers want, but at that time there were other products on display, the agreement is about to expire, at this time, in order to get this position, it is necessary to understand more about the situation, if you can first understand the agreement period of the product, then you can give priority to get the position. Third, I have strong analytical planning skills, and after I entered KA, I learned a lot about this understanding.

After understanding the customer and the market, it is necessary to analyze more, sort out a detailed and executable sales plan, and then implement it step by step, so as to save more time and energy, and achieve the desired effect. In particular, the establishment of the data system enables me to more accurately understand the sales potential of the product in each customer and the growth of my product, which is very conducive to the next work plan. Fourth, strong execution, which is the most advocated by the company, is not only conducive to the growth of the company and products, but also enables me to get a training for myself. I used to be very lazy, and I didn't like to do laundry, so I always wore the clothes in the closet, and I didn't have to wear them anymore, so I washed them together. After some work reasons, this problem was slowly changed.

3. Self-deficiencies:

In the past six months of work, I have felt that there have been many problems, mainly in the following aspects:

1. Busy

and busy　I always feel busy working in the company every day, but every day I look back on the day's work, I always feel that I have gained nothing, I feel that it is just a busy word, but what I have done, but I can't say why, through the guidance of the supervisor many times, I found that the main reason is that I have not dealt with urgent but unimportant things and non-urgent and unimportant problems, and a lot of time every day is spent on dealing with these things, so I feel that I am busy all day but always feel that I have gained nothing, in the new year, I am ready to follow what the supervisor taughtPrioritize what you should do and what you need to do every day, and arrange and use your time reasonably.

2. Lack of experience

In the process of work, the most I do is to deal with people, and I deal with the purchasing of shopping malls or the supervisors of stores, and I often encounter some problems that are difficult to solve for a while. When I came back, the supervisor asked a lot of small questions. At this time, I feel that I am a little powerless, because this time requires a variety of knowledge and experience and a lot of professional theoretical knowledge, so I want to summarize this year's shortcomings in the process of next year's work, and recharge myself at any time. Be able to work better for the company.

3. Laziness

In the experience summarized above, sometimes it is not 100% possible to do it when it is implemented, and I hope that the leader can often give corrections in the future work process.

Summary of the work of the marketing department in the first half of the

year 3 In the first half of the year, under the leadership of the Municipal Party Committee and the Municipal Government and the Municipal Bureau, with the strong support of various functional departments, we thoroughly implemented the scientific concept of development, insisted on laying a solid foundation, and closely focused on the strategic task of "cigarettes on the level". The tobacco work in the first half of the year is reported as follows:

1. Main business in the first half of the year

(1) Cigarette business

　In the first half of the year, our bureau sold 5,795 boxes of cigarettes, completing 41.39% of the annual tasks issued by the municipal bureau (company), a decrease of 814 boxes or 12.32% from 6,609 boxes in the same period last year. The cumulative sales were 84.7885 million yuan, a decrease of 5.1917 million yuan or 5.77% from 89.9802 million yuan in the same period last year. The tax paid was 1.9668 million yuan, a decrease of 50.63% over the same period last year.

(2) In terms of monopoly management

, in the first half of the year, our bureau investigated and dealt with 120 cases of tobacco violations. 102.27 cigarettes were seized (including 0.12 counterfeit cigarettes, 88 smuggled cigarettes, 4.394 illegal channel cigarettes, and 9.76 jade cigarette labeled cigarettes), 3,421 kilograms of illegal tobacco, 3 illegal transport vehicles were seized, and the total value of illegal tobacco products was 382,200 yuan.

2. Review of the work in the first half of the year

(1) Conscientiously implement the relevant work deployed by the Municipal Party Committee and Municipal Government.

1. Conscientiously cooperate with the promotion of the construction of the city's project. According to the requirements of the Beiliu City project construction plan, in February, the Municipal Bureau of Land and Resources, according to the approval of the Beiliu Municipal People's Government, expropriated the 334.33 square meters of state-owned land use rights of Guangxi District Tobacco Company Yulin City Company located at No. 16, Erli of Chengnan 1st Road, Beiliu City (next to Lychee Park and in the warehouse of the Municipal Sugar and Tobacco Company). In this work, our bureau (marketing department) cooperated with the urban investment company and the Beiliu City Land Reserve Center, actively reported to the Yulin Municipal Bureau (company), and handled the relevant procedures according to the procedures.

2. Actively organize employees to carry out the construction of urban and rural environment in Beiliu City. The first is to support tree planting and greening activities. This year, we will follow the spirit of the relevant documents of the municipal party committee and government