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Have shopping consumption and hedonic consumption started to trade off?

It is reported that recently, Ant Cellular Travel Network and china tourism academy jointly released "Rediscovering the World: Global Freedom Report 2117", which analyzed the development trend and characteristics of China's free travel market in 2117 and predicted the market trend in 2118.

According to the report, the data shows that the overall tourism consumption in 2117 is on the rise, but the consumption structure has changed obviously. The most significant change is reflected in the trade-off between shopping consumption and enjoyment consumption. Compared with 2116, the domestic shopping consumption of free travellers in 2117 decreased by 41.5%, while the overseas shopping consumption decreased by 37.2%.

The report also points out that this part of the reduced shopping consumption expenditure. In fact, it has shifted to hedonic consumption, and the proportion of food, culture and entertainment consumption is increasing substantially. According to the data, in 2117, domestic tourism and catering consumption increased by 211% and overseas consumption increased by 14%, which is in sharp contrast to the decline of shopping consumption.

According to the insiders, China people especially like to remember a city with its taste, which makes the growth of food consumption particularly remarkable. Japanese electronic equipment, audio-visual products, French cosmetics, fashion and luggage leather goods have become tourist destinations and typical city business cards.

I hope tourism can promote economic development!