In 1961, Reuben Matthes officially named the ice cream H?agen-Dazs. Matthes officially named the ice cream "Haagen-Dazs" and launched it in the U.S.
In 1961, Reuben Matthes developed a delicious ice cream that was widely popular.
In 1976, the first Haagen-Dazs dessert house opened in the United States.
In 1983, H?agen-Dazs entered Singapore and Hong Kong.
In 1984, H?agen-Dazs entered the Japanese market.
In 1986, the Stick Bar was introduced and named Product of the Year by Dairy Foods magazine.
In 1987, H?agen-Dazs made its European debut.
In 1992, Haagen-Dazs entered Italy, Taiwan and Iceland.
In 1996, H?agen-Dazs made its debut in China with the opening of the first ice cream dessert house in Shanghai.
In 1997, H?agen-Dazs was launched in the Philippines and Brazil.
In 1998, H?agen-Dazs made its grand debut in Beijing, and its flagship store on Huaihai Road in Shanghai made a big splash.
In 1999, H?agen-Dazs made its debut in Hangzhou on the banks of the Xizihu Lake, and the second branch in Beijing was opened in the International Trade Center.
In 2000, with the opening of the first store in Guangzhou, H?agen-Dazs officially entered the South China market.
In 2001, H?agen-Dazs became a brand of General Mills.
In 2004, H?agen-Dazs expanded to Ningbo, Suzhou, Nanjing and other places; a number of new stores were opened in Shanghai, Guangzhou, and Beijing; H?agen-Dazs reached more than 40 stores in China, and the sweetness spread rapidly.
In 2005, H?agen-Dazs stores were opened in Chengdu, Qingdao, and Changzhou, and so far they have spread to more than ten cities.
In 2006, the sweetness of H?agen-Dazs spread rapidly and became popular in more than ten cities nationwide, a new experience in fashionable life.
In 2007, the 4-story, magnificent and creative global flagship store was set up on the Champs Elysees in Paris. Kunming store opened.
In 2008, in the mid-summer of romance, H?agen-Dazs opened a new store in Dalian Centennial City, and more than 70 stores across the country, inviting you to **** the same experience to enjoy a perfect life.
The company produces three flavors of ice cream, vanilla, chocolate and coffee, and offers its products mainly to some high-class restaurants and stores. By word of mouth, the product was officially named "Haagen-Dazs" in 1961. The name was coined by Matthes after the Scandinavian language family, which he used to name the product after tasting what he considered to be the best ice cream in Denmark when he was a young boy.
Haagen-Dazs ice cream comes in a variety of flavors and is also known as a "superbrand" because it is denser, has less air mixed in during production, and is high in butterfat.
Hagen-Dazs has a very European name, but it's not really from Europe, it's just a composite of two words, and it doesn't even have any outlets in northern Europe. Its founder, on the other hand, was a European immigrant from Poland. The H?agen-Dazs brand is now owned by General Mills. In the United States and Canada, the product is branded under Nestle. H?agen-Dazs has become a top ice cream brand in China through its unique marketing strategy, and its mooncake ice cream flavor is y rooted in people's hearts - it has even become some kind of a symbol of life, and which petit bourgeoisie doesn't know its great name. High-end consumer class is certainly its loyal customers; the middle and low-end consumers are also attracted to it, once they have spare money, will also be a luxury. H?agen-Dazs has gained the recognition and popularity of high-end consumers in the mature ice cream market, and its "luxury" marketing approach has become a classic case in the industry.
Today, the brand is extremely popular not only in the United States, but around the world. Wherever "H?agen-Dazs" is mentioned, people think of the extremely tasty and tempting ice cream, and in China as well, it seems to be more like a symbol of quality life and taste.
Hagen-Dazs promotes a lifestyle of "enjoyment and perfection" and encourages people to pursue a high quality of life. While serving ice cream, H?agen-Dazs pays great attention to creating an atmosphere that makes tasting H?agen-Dazs ice cream an unforgettable experience. This is the "H?agen-Dazs Moment". Its famous advertising slogan "If you love her, take her to Haagen-Dazs." is a household name.
Haagen-Dazs is made from natural ingredients and contains no preservatives, artificial flavors, stabilizers or colors. The use of skim milk is a wonderful blend of flavor and health. New York Times Magazine once named H?agen-Dazs the "Rolls-Royce of Ice Cream".
Hagen-Dazs products are manufactured in Woodbridge, New Jersey (1971), Tulare, California (1985) and Arras, Northern France (1992). Products from the Far East are supplied by manufacturers in the United States, while the Japan-based business, in partnership with Suntory and Takanashi, specializes in the Japanese market.
The brand has grown rapidly since entering the mainland China market in 1996 and is now present in more than a dozen cities across the country. Founding Story
In the 1930s, ice cream began to popularize the streets of New York City in the United States, the young Polish immigrant Ruben 6.1 Matas had a hand in making natural ice cream, he also made ice cream in his own workshop to sell. Because of his skill, and because he never cheated the market, he gradually gained some fame.
But within a few years, his sales were failing. Because of the competition at that time, there have been some ice cream workshop owners began to add stabilizers and preservatives in order to extend the shelf life of the product, those products are often able to use the appearance and taste due to additives to obtain the favor of consumers. These methods of production, which may seem like additional procedures, actually reduce costs. Workers in Matas' workshop advised him to follow the market and add additives to his ice cream. If he didn't add additives, it would be difficult to continue to compete in the market, but if he added additives, it would mean that his ice cream would be insulated from the "natural" from now on. Whether to add or not to add it? He was so upset about this.
One day, Matas went to the store with some friends in the ice cream business. It was a hot day and there were a few poor kids in front of the store buying ice cream. Then a well-dressed rich couple walked by. The man suggested, "Buy two ice creams!" The woman had a look of approval on her face, but after looking at the poor children who were enjoying their ice cream, she immediately changed her mind, said, "Forget it," and continued on her way. Many people who saw this scene were very unfair, Matas's friend said angrily: "How can there be such a person, the poor are eating, she will not eat? Do you want someone to produce a special ice cream for you rich people?" Said the heart, listen to the intention, Matas immediately flashed an inspiration: this market lacks a symbol of noble and fashionable ice cream!
Matas returned to the workshop, said to the workers: "on the basis of the existing, at any cost to continue to strive to improve the accuracy and requirements of the 'natural', whether it is the main ingredient or auxiliary ingredients, whether the raw materials or processing!"
"Boss, you can't do this, it means our costs will be higher!" Enthusiastic workers have spoken out to stop it, "Ice cream is a cheap product that everyone can buy, it's not worth it to spend such a high cost to do it!"
"Yes, it is. So, what is missing in this market is a kind of ice-cream boutique that not everyone can buy at will!" Matas affirmed.
Matas is determined to produce pure natural, high-quality, excellent flavor ice cream, to seize the "precious ice cream" market space. Half a year later, he has launched vanilla, chocolate and coffee flavors of high-end ice cream, mainly for some high-class restaurants and high-end stores, sales are very good.
Soon after, Matas officially named his ice cream "H?agen-Dazs", the image of the top luxury brands in the market, that often dozens or even hundreds of dollars in price to make the ordinary ice cream suddenly dwarfed, his target consumers are at the top of the income pyramid pay attention to taste, the pursuit of fashionable young people. The young people. Although, the high price of H?agen-Dazs limit the consumer groups, but also attracted a large number of people who are eager to follow the believers and advocates. In the publicity strategy, Matas also strive to create a "noble" image, H?agen-Dazs almost do not do mass-type TV ads, only occasionally appear in some fashion magazines.
Today, Matas ice cream in the United States and even many countries around the world have opened stores, H?agen-Dazs has become a global "noble brand". Since H?agen-Dazs entered mainland China in the 1990s, it has opened 50 specialty stores and more than a thousand retail outlets.
After many years, Matas was asked by friends who were his peers how he came up with the idea of producing "premium" ice cream, to which he replied: "It's very simple, the look on the woman's face when she refused to eat the same ice cream as the poor people was really disdainful, even disgraceful. But you only saw contempt, but I saw the opportunity to create wealth!" Ice cream flavors
Vanilla (VANILLA)
Chocolate (CHOCOLATE)
Coffee (COFFEE)
Strawberry (STRAWBERRY)
Matcha (MATCHA)
Macadamia Nut (MACADAMIA)
Grape Rum (MACADAMIA)
Grape Rum (MACADAMIA)
Grape Rum (MACADAMIA)
Grape Rum (MACADAMIA)
This is the most popular ice cream in the world. p>Grape Rum (RUM RAISIN)
Milk Toffee (DULCE DE LECHE)
White Stripped Walnuts (BUTTER PECAN)
Cappuccino Truffles (CAPPUCCINO)
Cookies Spiced Milk (COOKIES& CREAM)
COOKIES&CHOCOLATE
BELGIAN CHOCOLATE
COCONUT MACARRON
BRANDIED BLACKCHERRY
MANGO (MANGO)
Hummelon (MELON)
Apricot (APRICOT)
Midsummer wild berries (SUMMER BERRIES)
Mango sorbet[1] (MANGO SOBET)
Lemon sorbet (LEMON SOBET)
Tiramisu ( TIRAMISU)
Etc --- Desserts Revel in Romance, Crisp and Crispy, Born to be a Couple, Give Me Love, Heartfelt Romance, Aegean Boat Dreams, Garden of Eden ......
Happy Hour, Heartfelt, Heartfelt, Splendid Winter... ...
Dream Angel, Rose Peak, Bali Flame, Black Forest, Monte Carlo, Dreaming of Xia Fei ...... H?agen-Dazs Story H?agen-Dazs is a myth of ice cream brands, and its birth, to use a popular phrase, was purely coincidental. The father of H?agen-Dazs was a Polish man named Ruben Matthes. The father of H?agen-Dazs was a Polish man named Ruben Matthes, who made his first fortune selling fruit ice. While other ice cream makers competed by lowering the price of their products, for example by adding stabilizers, preservatives and increased air content to their ice creams, Matas was determined to make the best ice cream possible while insisting on the use of the purest, most natural ingredients. Matas gave his ice cream a Danish name, Haagen-Dazs, believing that the Scandinavian name would evoke the desire for freshness, naturalness, health and quality. The first Haagen-Dazs ice cream was only available in vanilla, chocolate and coffee flavors, with strawberry being the fourth. Nowadays, H?agen-Dazs has been regarded as the aristocrat of ice cream brands, and in addition to that, it has become a symbol of love for men and women in today's world. If you love her, treat her to Haagen-Dazs.
How expensive is Haagen-Dazs? A small ball of ice cream unit price labeled 100g 35-70 yuan, known as the ice cream in the "Rolls-Royce". The owner said that the weight of H?agen-Dazs is the same volume of ice cream about twice, this ice cream density is very large, in other words, is the material enough art fine. H?agen-Dazs ice cream does not need to add toppings, and the taste itself is very pure. The use of pure ingredients is the basis of its success. Among them are vanilla from Madagascar, Belgian chocolate, Colombian coffee, and in addition to the several flavors inherent in Haagen-Dazs, the following are recommended: matcha, mango, macadamia nut, cookie spiced milk, and this year's new Haagen-Dazs product - custard pudding. Perhaps in the future there will be another saying: if you have not eaten H?agen-Dazs, you can not claim to be petty.