I. Analyzing Stores in the Business District

Number of Famous Store Stores: In our selected business district, the famous stores are like a traffic port, which will attract more consumers because these stores have already grasped the consumers' mind and have a certain power of gathering customers. Our performance can be boosted to a certain extent as a result of opening stores around famous stores.

Number of competing stores: Some people choose the location that they think they should choose a restaurant street, so that the flow of people is concentrated; some people think that they should choose a place where there is no food and beverage, so that the competition is small. Of course, there is no absolute thing, it needs to be analyzed comprehensively, a business district in the number of competing stores is too much, the market share is too small, the store business will also be challenged.

Complementary stores: Complementary stores in the same business district, such as fast-food restaurants and milk tea stores, fast-food restaurants and barber stores, etc., to understand the number of complementary stores will help to achieve the store later "different industry alliance" cooperation, such as hair cuts to send fast-food coupons, these cooperation can be to go to the complementary stores to talk about! The

Second, the business district traffic

The business district traffic needs us to squat and analyze in different time periods, so as to ensure its scientific nature.

Office buildings, school business district: Monday to Friday traffic; commercial complex business district: weekend traffic. The time of day we also need to be divided into different time periods, from 7:00 a.m. to 12:00 p.m., every two hours for a period of time to do the survey to 15 minutes for its sampling time to do the sample, the conversion formula is 15 minutes for the number of heads of A, 2 hours there are 8 15 minutes, 2 hours of foot traffic = Ax8. This way, we can roughly converted to 2 hours a period of time of the flow of people.

Three, store radiation range

Understanding the business district store radiation range, generally speaking, online takeout is 3 kilometers, of course, the big cities to do fast delivery can reach 5 kilometers. Dine-in radiation range can be divided into: the main business district, secondary business district, the third business district, the main business district is within a radius of 500m, need to walk 8 minutes, generally accounted for 50% -70% of the total number of customers; secondary business district within a radius of 1,000m, need to walk 15 minutes, accounted for 20% of the total number of customers; the third business district within a radius of 1,500m, need to walk 20 minutes, which part of the customer will not be more than 10%, eat! The time and energy cost of eating is too high. After analyzing these, we will be able to roughly clear our store location.

The analysis of the business district is very important, site selection is also a laborious thing, need a long time and time squatting, shooting, recording, analyzing. Can not be lazy can not slack, site selection is the first step to do a good job of catering, business circle analysis is the first step to choose a good store, Grandma Tun Lo Meat Rice in every aspect of the opening of the store are attentive and professional, only a serious investigation, careful analysis, attentive assessment, in order to make the probability of doing business significantly increased.