Business plan for opening a syb tea shop

Development prospect: Popular milk tea is welcomed by small entrepreneurs because of its low investment cost, short investment return period and high investment return rate. This business plan for opening a tea shop introduces this project in detail, including the analysis of the project background and industry status, and also provides some suggestions on the location and personnel planning of popular tea shops. Finally, it briefly explains the benefits of the store.

I. Introduction to the Project

(I) Background of the Project

Popular tea was born in Da 'an District, Taipei City in 2117. Adhering to the idea of making every cup of tea carefully and making every customer feel healthier and more delicious, popular tea has developed from a small bubble tea store in the business circle of National Taiwan University into a boutique fashion tea chain company with nearly 211 stores in Taiwan Province in just five years. Admiring the long-standing tea culture in mainland China, I deeply feel that although the mainland beverage market is contending, popular tea entered the mainland market in 2112, aiming to let more Chinese people experience the high-quality tea culture in Taiwan Province by providing quality tea service in franchise chain. It is in this context that I wrote this business plan for opening a tea shop, hoping to help entrepreneurs.

(2) Project introduction

? Brand is the guarantee of quality? . Although some people say that they are not superstitious about brands, they still agree with this statement in their hearts. Opening a branded tea shop will make consumers feel more at ease, and at the same time, the brand effect can help entrepreneurs reduce a lot of entrepreneurial resistance. Popular tea always adheres to the product development principle of quality and health, and becomes the top famous brand of milk tea in franchise chain. It has always been popular to make healthy, delicious, safe and delicious milk tea.

(3) Market prospect

At present, milk tea is sold now, which is one of the favorite drinks of young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between the light season and the peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income will be guaranteed in all seasons.

The target consumers of popular tea are young people and urban white-collar workers, which are in line with the mainstream consumer groups of milk tea. Its market segment is the mid-range market, highlighting quality. With the improvement of people's living standards, their requirements for quality are getting higher and higher. Milk tea with poor quality and single taste will inevitably be eliminated, and it is an inevitable trend that milk tea tends to be quality.

second, industry analysis

(I) current situation of the industry

The beverage industry to which milk tea belongs keeps developing, and various products emerge in an endless stream, while milk tea develops even more rapidly because of its variety and changeable taste. With the emergence of bubble tea, Taiwan Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be more rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more sophisticated about the quality of milk tea.

The rapid development of milk tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops are fighting price wars to win more customers; The other is the quality of high-end milk tea shops, with excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle-class people. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.

(2) SWOT analysis

Advantage analysis

(1) Milk tea is now sold and consumed immediately. Moreover, most products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and additives. The main ingredients are red beans, peanuts, pearls, raisins and so on. So there is milk tea at the same time? Eat? The fun, other drinks provide a single additive, which can't be compared with milk tea.

(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.

(4) The technical threshold for opening a tea shop is low, and the operation is simple. It can be carried out in a few days after training, and there are few operators, usually about three.

(5) There are more than 111 series and more than 111 kinds of special products in popular milk tea, with a wide variety of products and strong selectivity. Popular milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.

(6) The popular milk tea has the guarantee of brand and quality, so insist on it? Zero cream, zero fruit powder? Principles of product development.

Analysis of disadvantages

(1) The low threshold of capital and technology for tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, there are many people who can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition is on price competition.

(2) The added value of milk tea is low, so it can't dig out the memorable connotation.

(3) The business of a tea shop depends largely on the location of the store. Consumers who buy milk tea generally conform to the principle of proximity, and they will not run far for a cup of milk tea.

(4) The quality of the products in the shop directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful stores are easily copied by others, making it difficult for the store to operate for a long time.

(5) Due to the propaganda of the media, consumers have a misunderstanding about milk tea. Do you think milk tea is? Pigmented water with essence and sugar? .

(6) Without the ability to research and develop raw materials, they can only passively accept raw materials provided by manufacturers, making their own products unique.

Opportunity analysis

With the continuous promotion of popular milk tea, what does popular milk tea emphasize? Healthy, delicious and secure? It has formed a deep impression in the minds of some consumers, and used this as a quality standard to measure milk tea. Therefore, as long as the franchisees of popular milk tea spare no effort to publicize and emphasize this concept and make it deeply rooted in people's hearts, consumers will regard it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose popular milk tea. ? Healthy, delicious and secure? It is the USP of popular milk tea, which is a unique consumption proposition.

threat analysis

(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.

(2) Milk tea is an alternative product, and consumers can choose other drinks to replace milk tea. Therefore, opening a popular milk tea shop should not only compete with other milk teas, but also compete with other kinds of drinks.

III. Product Introduction

Popular milk tea has developed more than 11 series and more than 111 products, which are divided into three types: cold, warm and hot, and have a market all year round. Moreover, the popular milk tea will launch new products every season, which will be the mainstay of this season to ensure the upgrading of products. The popular milk tea menu can be adjusted freely according to the local actual situation and sales situation.

iv. storefront location

besides the periphery of the university, the storefront location can also focus on the development trends of regional economy, income level, planning, population quality, etc., and focus on the passenger flow in the business circle, the quality and quantity of purchasing power, and the quality of the shops themselves, from which the shops with low cost and great value-added potential can be selected. Specific reference is as follows: