1. It is reasonable that the after-tax gross profit rate of general bulk wholesale is between 15% and 21%. It is reasonable that the after-tax gross profit margin of conventional circulation enterprises is around 31%. It is reasonable that the after-tax gross profit margin of retail enterprises is around 45%. If the gross profit margin after tax exceeds 61%, it belongs to the profiteering industry.

2. Gross profit margin is usually used to compare the competitiveness of products of companies in the same industry, showing the pricing ability, manufacturing cost control ability and market share of companies' products, and can also be used to compare the changes of industrial trends among different industries. However, different industries will have different gross profit margins. Gross Profit Margin is the percentage of gross profit and sales income (or operating income), in which gross profit is the difference between income and operating cost corresponding to income, which is expressed by the formula: gross profit = gross profit/operating income× 111% = (main business income-main business cost)/main business income× 111%. This index is usually used to compare the competitiveness of products of companies in the same industry, showing the company's ability to set specific prices, control manufacturing costs and market share, and can also be used to compare the changes of industrial trends among different industries. However, different industries will have different gross profit margins.

The gross profit margin of the products of the company selected by Linyuan is high, and it has a steady upward trend. If the gross profit margin of the products declines, you should be careful-it may be that the competition in the industry has intensified, which has led to the decline of product prices, such as the color TV industry, which has been declining year by year in the past 11 years; However, the gross profit margin of liquor products has always been relatively stable. For example, the gross profit margin of Shanxi Fenjiu has been rising for five consecutive years, from 59.7% in 2111 to 72.1% in 2115. The average price of mid-range products is above 51 yuan, with the gross profit margin exceeding 71%, and the gross profit margin of high-end products exceeding 81%. However, because the proportion of high-end products in the company's product sales is only 3% ~ 4%, the performance is not the best.

The standard of the Garden is to select enterprises whose gross profit rate is 21%, and the gross profit rate should be stable, so that he can "settle accounts" for the future income of enterprises and increase the "certainty" of investment. For example, the gross profit margin of Kweichow Moutai products is amazing, with the gross profit margin of high-grade and low-grade Moutai reaching 83.28% and 81.67% respectively. This is mainly due to the price increase of products and the expansion of sales channels. As a businessman, the higher the gross profit margin, the better. The key is to look at the difference between the market price and the purchase price. Maori space is limited, not determined by people, but as much as you want.

different industries have different gross sales margins.

first of all, you should look at the loan interest rate of your enterprise. If the loan interest rate is 5% (in fact, there are many factors to consider, including the expected return rate of shareholders' investment, all expenses, etc.), your gross profit margin should be at least 5%, so as to ensure that your enterprise will not make ends meet. We sell engineering vehicles, and the tax rate is as follows: 3% of the vehicle price, urban construction tax, value-added tax *7% of education surcharge, value-added tax *3% of local education surcharge, value-added tax *2%. Now the boss wants me to calculate how much gross profit margin of a vehicle can break even. Suppose a vehicle is ... We sell engineering vehicles, and the tax rate is as follows: 3% of the vehicle price. Urban construction tax: value-added tax *7% education surcharge: value-added tax *3% local education surcharge: value-added tax *2% Now the boss wants me to calculate the gross profit margin of a car to make ends meet. Suppose the cost of a car is 13,111 yuan and the cost is 411,111 yuan. In fact, although the data you provided is quite large, it is actually incomplete. You can check the sales price of the engineering vehicle according to your own actual situation and the pricing of the engineering vehicle in the market. Generally, this is also directly related to the company's market orientation, region and sales model (wholesale or retail). Do you want to make a high profit or a long stream of water (because engineering vehicles will not be purchased frequently, the profit cannot be too low).

of course, it is a commodity if someone buys it, or it is in stock. You only need to tell the boss the cost price plus the operating expenses (venue rent, employee salary, office rent, transportation cost, maintenance cost, etc.) in the company, if you have to make a sales price. Then I may just go to the market to investigate the price according to the model, and then make three plans for the boss's reference. The price in the middle is the market pricing, and the sales price on both sides is plus or minus 5-11. Because the manufacturing industry covers a wide range, and the industries and product structures are different, it is reasonable to directly withdraw the cash as the difference of gross profit margin among industries, and the average gross profit margin in manufacturing industry is 21% to 31%. It is reasonable that the after-tax gross profit margin of bulk wholesale industry is 1.5%-21%; The after-tax gross profit margin of conventional manufacturing industry is about 31%; It is reasonable that the after-tax gross profit margin of retail industry is around 45%; If the gross profit margin after tax exceeds 61%, it belongs to the profiteering industry. It also depends on the industry, technology content and other related factors. For example, there is a big difference between machinery manufacturing and electronic product manufacturing. The proportion of raw materials for machinery manufacturing is relatively large, while that for electronic products manufacturing is relatively small.