As a "brick to attract jade", here is a list of key words and phrases that come to mind when I think of IKEA.

The fact that I have written so much without realizing it shows that I have a very good feeling about the IKEA brand. Indeed, the old earth is very like the tone of IKEA, especially on the IKEA advertising taste and marketing activities planning level is still very sure, here are a few examples of recommendations.

The first is the recently launched "Time Retailer" campaign.

Ikea launched a "Time Retailer" page on its Chinese website, claiming that "here you can buy as much time as you want". In the Time Store, users simply mouse over the product image, and the page shows how much time the item represents.

Next, an ad for IKEA's "Smart Lights". As a home furnishing company, IKEA attaches great importance to the close integration of information technology and home life. In the early years, IKEA had an integrated audio-visual solution for the living room; then there was IKEA's wireless charging product; and this time, IKEA has launched a smart lamp, which is shown in the video advertisement below.

Here's another IKEA marketing plan to recommend: "IKEA made a raggedy 25m2 model room."

At the end of 2016, an alternative 25m2 model room was launched in an IKEA in Norway. This model room was completely different from the cozy tone of traditional IKEA. The inside of the sample room looks very simple. The walls are not painted, and the rough blocks are directly exposed. At a glance, there is hardly any furniture in the house. There are only bits and pieces of basic necessities placed in the dark corners.

Why did Ikea make such a model house? It turns out that this is IKEA and the Norwegian Red Cross together to form a model house. They are from the war-torn areas of Syria, the original copy of a resident's house. IKEA and the Norwegian Red Cross through this action, so that we can experience the life of people in the war, and do our best to help those who are suffering in the war.

In addition to the above, Ikea has also launched an affordable "refugee housing" solution to help those suffering from war.

IKEA Refugee Housing was first launched in 2013 to provide better and more convenient housing for millions of displaced children and families. An IKEA Refugee Room is approximately 17.5 square meters, has four windows and a large door, and can accommodate up to five people, making it suitable for a family*** to live together. In the same style as IKEA, this refugee room can be quickly and easily installed and dismantled, and is extremely easy to move. The walls are insulated, while solar panels hidden in the roof store energy to power the appliances in the room. The IKEA Refugee Room cost about 750 euros (about 5,800 yuan). This refugee room is now on trial in Ethiopia and Iraq.