The advantage of traditional e-commerce is that there are many categories and a wide range of target customers. Then doing e-commerce in the same city is to do areas or services that traditional e-commerce can't do well, otherwise it can't compete with traditional e-commerce at all. Many people open e-commerce in the same city and always want to sell products. What kind of products are unique and have advantages over traditional e-commerce? That is, local enterprises and products in the region. After all, local businesses have suitable products, which are convenient for delivery and timely after sale. What are the reasons why consumers go shopping on the same city e-commerce platform?

Focusing on on on-site shopping, many people now regard shopping as a pastime and fun, but they don't like buying when they go shopping. If all local businesses are virtualized online, each business will make a short video introduction, and there will be standard videos inside and outside the store, and then they will be classified and broadcast live regularly. On-site goods can be saved as short videos for consumers to order. Consumers can interact online, ask questions, evaluate, place orders, reward and other functions. That's entertaining, merchants can accumulate fans, and they can also sell them online, and the shopping malls will deliver them to your door in a unified way. At the same time, encourage those entrepreneurs with resources to start businesses at low cost. Create a new retail platform of localization+socialization+digitalization, and a new localization platform integrating entertainment, socialization and shopping.