model article 3 of FMCG promotion plan

first, pay attention to the planning and design of the promotion plan.

the promotion plan is the guidance for the implementation and action of the promotion activities. The quality of the promotion plan is directly related to the success or failure of the activity. Before the implementation of promotional activities, the plan should be planned, designed, approved and revised in time. It mainly includes the execution mode, personnel organization arrangement, execution time, execution place, activity equipment, etc. of promotional activities; Whether the positioning of the promotion plan, the target consumers and the execution time of the activity meet the promotion objectives; Whether the promotion activities are competitive with competitors and adapt to the market prospect; Whether it is suitable for the development of its own brand, whether it has a positive impact on the market and so on.

secondly, pay attention to the timing and arrangement of promotional activities.

according to the approved promotion plan, the promotion manager (supervisor) organizes and implements the promotion activities, and arranges the promotion method, personnel arrangement, venue and activity equipment. In particular, it is necessary to make good organizational arrangements for personnel: taking market division as a unit and determining personnel in combination with the local market environment; Preparation and arrangement of advertisements and promotional materials: mainly including props, promotional materials, media, etc., which must be prepared and arranged in advance before the start of promotional activities; Preparation of promotional goods: category, price, estimated sales volume and replenishment amount of promotional products; Time arrangement: grasp the promotion opportunity, subdivide the promotion time, and make the promotion time reasonable.

Third, determine their respective responsibilities.

define the respective rights and responsibilities of the promotion manager (supervisor) and the promoters; Clarify the information collection process, especially the design and preparation of feedback forms, mainly including sales forms, feedback forms for dealers and customers, task tracking implementation forms and so on.

fourth, do a good job in the organization, implementation, supervision and management of promotional activities.

the implementation process of promotion activities is the process of supervising and managing the whole process of activities, in which the supervision mainly includes the following contents: the implementation of the planned scheme, the implementation of personnel, the control of materials and the bad tendency in implementation. If it is found that there is a deviation between the implementation and the planned scheme, or there is a big error between the scheme and the implementation, the regional manager (supervisor) must immediately adjust the promotion activities to improve the promotion methods and methods, and even terminate the promotion activities when necessary.

fifth, sporadic promotional activities.

sporadic promotional activities mainly include free tasting and buying? Gift? Small-scale promotional activities, such as activities and on-site sales promotion for young ladies, are characterized by small scale, less manpower and material resources, no need for a lot of advertising investment, strong operability and long or short time. This kind of activity is relatively small in scale and easy to grasp. Large-scale promotional activities such as hotels, KTV,

discos, bars, shopping malls (supermarkets) and communities mainly refer to on-site lottery, wedding promotion, new product launch conference, channel order meeting and community promotion activities held in hotels, shopping malls and supermarkets, which are characterized by large scale, large investment in manpower and financial resources, and relatively complicated operation. It should be comprehensively and meticulously planned, organized and implemented.

sixth, do a good job in the analysis, evaluation and summary of promotional activities.

after careful planning, strict organization and earnest implementation, whether the promotional activities have achieved their expectations and achieved their expected mission. It is necessary to analyze and summarize the promotion activities: analysis and evaluation of the promotion activities, statistics and summary of the sales volume of the promotion activities, evaluation and reward and punishment of the performance of the promotion personnel, induction of the successful experience or failure lessons of the promotion activities, and suggestions for improvement. Model article 4 of FMCG promotion program

1. Purpose of the activity:

Mid-Autumn Festival, one of the three traditional festivals in China, National Day and national long holidays. What is this activity? Mid-Autumn Festival? With? National day article? . Mid-Autumn Festival articles around? Mid-Autumn Festival is more affectionate? The main line of this activity fully highlights the Mid-Autumn Festival? Reunion? Affection? Gifts? Three major festival features, using extremely human activities to impress consumers. And the national day article is based on? Happy national day ode to joy? For the main line, points? Lucky? Affordable? Member? Fashion? Four series, through the National Day series of commodity promotion activities, we will strive to not only strive for the peak of commodity sales, but also win personalized commodity reputation and price reputation, so as to truly deepen our holiday market.

second, the activity time:

September 23rd, XX? On October 8th, XX,

the National Day holiday ended on the 7th, and the Mid-Autumn Festival gift giving and family reunion dinner were before the 6th, so the time of this activity was set at the above time.

III. Theme of the event:

? Happy Mid-Autumn National Day, Happy and Wonderful Hualian?

IV. Activities:

Mid-Autumn Festival:? Happy Mid-Autumn Festival, strong feelings?

(I wanted to do a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )

　? Joy is in Hualian, and affection is stronger?

1, XX Mid-Autumn Festival? The moon cake exhibition

is held in conjunction with the food festival? Celebrate the Mid-Autumn Festival on the Moon? Famous brand moon cake joint exhibition? , focusing on the launch of brand-name moon cake manufacturers with different characteristics and tastes of new moon cakes.

2, XX Nourishing Health Products Festival

Mid-Autumn Festival has always been the peak season for health products sales, especially after the large-scale advertising of health products in recent years? Giving gifts to health? More and more consumers choose health care products as gifts during Mid-Autumn Festival. On the other hand, because health care products have considerable profit margins, suppliers should make considerable efforts in promotion, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding a nourishing health care products festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3. Exhibition of famous wines and specialties in XX

The Mid-Autumn Festival is the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is quite great, so the exhibition of famous wines and specialties can further stimulate the growth of wine sales. (cigarettes are not allowed to do activities. We can make gift baskets out of cigarettes, wine, health care products, etc., and then sell them at a reduced price, which can be avoided. )

　4、? Hualian sends affection, Mid-Autumn Festival ceremony?

whenever you buy moon cakes or tonics in this supermarket and fill 211 yuan, you will be given a beautiful gift. (Gifts are recommended for fashion items such as red wine and lighters)

National Day:? Happy National Day Ode to Joy, Hualian Gift?

　1、? Ode to happiness and luck?

the wheel of fortune keeps turning, and gifts are delivered again and again!

All customers who shop in this supermarket over 66 yuan have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

　2、? Happy and affordable ode?

during the 7-day National Day holiday, a super-shocking price is launched every day. Let customers feel real benefits.

　3、? Ode to Happy Members?

hundreds of products for members are launched, so that members can feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

　4、? Ode to joy and fashion?

fashion home textiles also give gifts, and happy coupons can't be stopped!

If you spend over RMB 111 on home textiles, you can get a home textiles shopping voucher from 21 yuan. You can get two tickets for shopping in 211 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. )

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.