(1) ① Value determines price. Rising operating costs such as market food prices and labor wages are the main reasons for higher dining prices. (4 points)

② supply and demand affect the price. With the improvement of living standards, the people dining consumption demand increases is an important reason for the high price of hotel dining. (4 points)

(2) ① price changes regulate production. Material in the catering industry downturn, the direct impact of the enterprise to stop the scale of expansion, reduce the supply of high-grade dishes and increase the supply of popular dishes accordingly. (3 points)

②Price changes prompted the enterprise to adjust the input of production factors. In the face of the decline in customer base and overall efficiency decline, the enterprise to carry out staff to ordinary high-quality raw materials instead of high-priced raw materials to develop new dishes, help to ensure the competitiveness of low-priced high-quality products and survival of the competitive advantage in the competition. (3 points)

(3) ①Enterprises should formulate correct business strategies. Material in the enterprise according to the market change the main direction of attack to achieve good performance shows that only accurate strategic positioning, in order to seize the opportunity to accelerate the development. (3 points)

②Enterprises should improve the ability of independent innovation, relying on technological progress, scientific management and other means to form their own competitive advantage. Material the enterprise to strengthen internal management, carry out staff cooking competition, develop new varieties of dishes, and finally formed its own competitive advantage. (3 points)

③Enterprises should operate in good faith, establish a good reputation and corporate image. The material in the enterprise to establish "ID card" behavior is through the product quality to form the enterprise's competitive advantage. (3 points)

④Enterprises should abide by social morality, social responsibility. The enterprise "love tea" and other behavior is the embodiment of social responsibility. (3 points)

Test Question Analysis:

(1) This question requires students to analyze the reasons for the high prices of hotel meals from the point of view of the factors affecting prices. The material in this question "with the improvement of living standards, the family to the hotel dash "sip a meal" has become part of the daily life of the ordinary people of China", "by the market price of food, labor wages and other factors such as operating costs rise Influenced by the market price of food, labor wages and other factors such as the rise in operating costs, hotel dining prices remain high" is the key phrases that students must pay attention to answer this question. Students can see from these two sentences that the high price of hotel meals is mainly affected by supply and demand and cost factors. Students can from the supply and demand affect the price, value determines the price of two aspects of the narrative.

This question is a small cut directly test students' understanding and memory of the impact of price changes on production and operation of this knowledge. Catering enterprises in the face of high prices of hotel meals and lead to a reduction in the source of one of the actual situation, can be adjusted through the supply of food, strengthen the internal management and other means to realize the benefits of operation.

(3) This question requires students to use the knowledge of enterprise management to explain how to deal with the favorable position in the operation of the enterprise. Students through the material two "according to market changes to adjust the main direction of attack", "strengthen internal management, carry out staff open cooking competition", "for each dish to establish 'identity card '", "to carry out 'love tea', 'love porridge' activities" and other topics eye, can be from the development of correct business strategy, strengthen internal management, establish enterprise The company's strategy is to develop the right business strategy, strengthen the internal management, and establish the reputation and image of the company.