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How did Taiwan Pearl Milk Tea become the third food and beverage brand to enter the Louvre after Starbucks and McDonald's?

A tiny black crystal-like round of powder dances in the milky white tea drink material, accompanied by a rich milky flavor that makes people salivate, and you can now find pearl milk tea in almost every corner of the world. According to Taiwanese media reports, Taiwan's pearl milk tea store "Sunrise Tea" has even become the third food brand to enter the Louvre Palace in Paris, following Starbucks and McDonald's.

According to the latest issue of Taiwan's World magazine, the island's tea drink brand "Sunrise Tea Leaf Tea" has swept across six continents and 41 countries and regions like a whirlwind. In July 2018, it entered the counter of the Louvre boutique in Paris, with Prada on the left and Apple on the opposite side, and at the same time, "Sunrise Tea" became the only Asian brand in the Louvre, while "Chun Shui Tang", another major pearl milk tea brand in Taiwan, is also growing rapidly in Japan. "The company is also rapidly developing in Japan.

Chun Shui Tang officially entered Japan in 2013. in 2017, it has developed seven outlets. Average turnover per store exceeds that of Starbucks, with a best performance of 1,000 cups sold per day.

Earlier this year, a survey of Japanese female high school students showed that some expected the New Year's number to be "Jane's Milk." According to Japan Customs, the number of edible pearls imported in beverages in 2018 was 1.4 times higher than the previous year.

On the origin of pearl milk tea, it is widely believed that there are two necessary conditions for the emergence of pearl milk tea: first, the change of tea from a traditional hot drink to an iced drink, and second, the bringing of snacks to tea drinks, breaking the restriction that tea drinks do not have added snacks. In 1987, Chun Shui Tang added powdered balls to milk tea for the first time. Since then, pearl milk tea has become popular on the island and made its way to the mainland and Hong Kong, as well as to many countries around the world, including Japan, where it has thoroughly beaten Starbucks!