It's the summer vacation time that students love once a year, which is also one of the most important marketing seasons of the hotel. For information about news media and self-media resources, please click on the website: /register? Admin=138 For information about news media and self-media resources, please click on the website: /register? Admin=138 So in the face of such an important marketing node, in addition to using pricing strategy to improve the income of house prices, what marketing activities can we do during this peak passenger flow period to achieve the functions of improving income, obtaining favorable comments and brand promotion? Today, let's take a look at the pattern marketing of summer hotels for everyone. First, the beer festival is cool and the hot sun is a natural pair! In summer, we can't just focus on the student party and foreign tourists. Local consumers are the cornerstone of the hotel's survival, especially after experiencing the epidemic, which should be recognized and valued by all hotel people. Oktoberfest is the best weapon to stir up this summer. Whether it's hot spring beer festival, BBQ open-air beer festival, global gourmet beer festival or swimming pool party beer festival, the beer festival itself has its own topic and heat, and with the special beer card, XX amount, the whole audience can drink, two people can walk at half price, and women's special offer and other high-value promotional means, your hotel will certainly be full of gains. Second, the hydrophilic festival If cold beer is a happy source for adults in summer, then swimming in the pool is a happy planet for children in summer vacation. Even if they are not in coastal cities, high-star hotels have their own swimming pools. The summer vacation is a good time to activate the swimming pool, so that the swimming pool with low utilization rate can also create the maximum profit value for the hotel. 1. Summer vacation is a good opportunity for hotels to promote swimming cards. It is more conducive to children's growth and health than letting them stay at home and watch TV, play mobile phones and go swimming and fitness in hotels. Moreover, compared with ordinary swimming pools, hotels can provide more comprehensive services and care for children. It can not only give children a better experience, but also reassure parents. At the same time, the hotel can also package its own catering, hosting, hourly room and other products and services together to generate income for the hotel in many ways. Not only for students, but also for adults, swimming is also a very healthy exercise, which can not only lose weight and shape, but also increase vital capacity and improve cardiopulmonary function. During the summer vacation, the hotel can launch a series of swimming cards, such as student cards, parent-child cards, couple cards, etc., to drive direct income and other catering and room income. 2. Swimming is not only good for health, but also a basic survival skill. Every summer, I always hear that some children have accidents when playing with water because they can't swim. Therefore, in recent years, the country has paid more and more attention to the popularization of swimming. The hotel can use the summer time to invite local swimming coaches to set up swimming training classes in the hotel by hiring or cooperating, and charge relevant fees according to the class hours. After the swimming course, children can also be provided with nutritious lunch, nap, afternoon tea, custody and other services to provide parents with a variety of solutions. 3. For hotels with outdoor swimming pools or large outdoor venues, it is also a means to attract guests to hold activities such as parent-child family hydrophilic festivals on summer weekends. For example, water gun wars, water-splashing festivals, hovercraft competitions and so on. This kind of activity is easy to mobilize the atmosphere, which can provide a lot of new media publicity materials for the hotel and help the hotel to promote its brand. At the same time, it also helps the hotel to package and sell its own buffet, BBQ and other catering products. For example, set up a series of tickets for the Water Festival (single ticket, double ticket, parent-child ticket, etc.) ... The ticket price is 198 yuan, including a buffet worth 228 yuan, a water gun and so on. Promote our catering products in this way. At the same time, guests who buy tickets for the hydrophilic festival can also enjoy room discounts, and can also drive the sales of rooms in disguise. 4. For holiday hotels with outdoor swimming pools and hotels with more young people around them, you can also hold pool parties or open-air parties to attract young customers to spend money in hotels. For example, tickets for 99 yuan beer drinking, coupled with some barbecue and snack dishes for guests to order. In order to attract guests, it is also possible to offer half-price activities for female guests. With more female guests, there will naturally be more male guests at parties. 5. For hot spring hotels and resort hotels with outdoor swimming pools and soaking pools, in addition to pool parties, we can also focus on developing some high-value aquatic food products. For example, water breakfast, water drinks, water afternoon tea, etc., focus on marketing in Ctrip community, Xiaohongshu and other platforms to increase the selling point and network popularity of the hotel. Third, the hotel travel photography hall Today's young people especially like to take photos and then share them on various social platforms. Even many people don't take photos for traveling, but travel for taking photos. In recent years, various photography-related projects, such as travel photography services and selfie studios, have mushroomed. This actually gave the hotel a lot of inspiration. The hotel can cooperate with travel agencies to provide costume rental and travel services for guests. At the same time, in your own hotel, design a online celebrity punch-in slot ... sort out all the card slots and postures suitable for taking pictures in the hotel, and teach guests how to shoot a big movie in the hotel! In this way, guests can actively promote the hotel. On this basis, guests can be further invited to send a circle of friends with hotel positioning. After collecting many likes, they can exchange a small gift and make full use of private domain traffic to promote the hotel. The hotel can also integrate the functional attributes of selfies into lobby bars and afternoon tea products. For example, you can borrow Disney princess clothes for free when you buy "Disney theme afternoon tea", Hanfu clothes for free when you buy "Dream Back to Datang theme afternoon tea", and cheongsam for free when you buy "Night Shanghai theme afternoon tea", which provides more promotional selling points for the hotel's afternoon tea products and adds more premium space for the products. The hotel is looking for a local traveling photographer to cooperate. After the guest makes an appointment, the photographer will take photos of the guest all the time and provide three photos for the guest free of charge. Any additional photos will cost the guests their own money. This kind of cooperation is a win-win situation for photographers and hotels. Use free Chinese clothes to attract consumers to stay in the hotel and increase the marketing stunt of the hotel. As long as the photo effect is good, I believe many guests and online celebrity Jr. will come here to punch in, and they will actively share photos on various social platforms to promote and spread the hotel. IV. Hosting class If your hotel is not a popular tourist city, or it is far from the scenic spot, but it is close to residential areas and primary and secondary schools, there are often idle rooms in summer. You can set up summer care classes, transform idle conference rooms and restaurants into study rooms, and transform idle rooms into nap lounges. Zhangzhou Huashang Hotel has been recognized and praised by parents and customers because of the hosting class, and at the same time, it has made full use of the hotel's idle resources. V. Script Killing When Generation Z gradually becomes the main consumer, hotels must also keep innovating and learning, and keep abreast of young people's preferences. According to the data released by Ai Media Consulting, in 2119, the market scale of China's script killing has exceeded 11 billion. Script killing has also become one of the main pastimes of the post-91 s and post-11 s. The average game of script killing is 3-4 hours, with 6-7 players in each game, and the per capita consumption is about 111-151 yuan. This is much higher than the profit of selling rooms separately. The hotel only needs to buy the script, hire the host and simply buy some clothes. Therefore, hotels have begun to join the ranks of script killing. The hotel's luxury facilities and supporting catering and services can kill most professional scripts in the market, and the hotel can be said to have unique innate conditions for script killing. Therefore, if the hotel wants to try this, it can take advantage of the summer vacation to test the water. The lobby and box of the hotel can also be the scene of script killing, and script killing can also drive the sales of afternoon tea, desserts, drinks and other products in the hotel. Afternoon tea products can be directly bundled with script killing, and can also be used as an optional product for high-end script killing. In the early stage, the hotel can cooperate with the investors who want to do the script killing or horizontal alliances's way to open up a new track for the hotel's marketing income. Sixth, the graduation banquet, the teacher's banquet and the school banquet after the college entrance examination in the summer vacation have become the focus of hotel catering sales. In order to accurately target this group of customers, the hotel can hold some special activities for students aged 15, 18, middle school entrance examination and college entrance examination during the summer vacation. For example, students can get a free afternoon tea or a gift package at the hotel with their identity, graduation certificate, admission notice and other supporting documents. The gift package can include coupons for the school banquet, the teacher's banquet, free food coupons, handmade cookies, etc. In this way, the target customers can be quickly locked, and then the hotel sales staff can further follow up the sales. At the same time, more efforts should be made in the dish design and scene layout of the banquet. VII. Secondary Marketing During the summer vacation, it is the peak passenger flow of hotels. How to use this peak passenger flow to drive the secondary marketing of hotels is a key issue for every hotel. At present, the problem of many hotels is that they don't know how to design products, and at most they just bundle rooms with scenic spots tickets online. Lack of sales and promotion ideas for other hotel products, and ultimately wasted huge summer traffic. In fact, in addition to bundling tickets for scenic spots, picnic baskets and take-away lunches made by the hotel can all be products promoted for guests. For information about news media and self-media resources, please click on the website: /register? admin=138