For the vast majority of entrepreneurs, turning years of interest into a labor of love, and looking back after a little success, is definitely a great blessing in life.
But there is a gap between "dreaming" and "dreaming". Take Ye Wenchao, for example. Born in 1987, he hasn't been in business very long, but what he has done has always centered around his love - cars. His grandfather worked as a mechanical engineer on ships, his father studied airplanes, to him, interested in cars since childhood, before the legal driving age he could not wait to quietly learn to drive, the university chose to study is also a simple car manufacturing.
His current business is tuning cars, with a tuning shop called Leaf's Club. Before he got into the business, he had to learn a few tricks of the trade and struggled with how to break into the market. You can't start a business based on a science degree and a passion, the business model is a must, and stealing from the masters and lurking around is a must.
Ye Wenchao's tuning car business started from "stealing from the master"
When he was in college, he thought of doing his own business in the future, and the first thing he thought of about cars was "used cars". He investigated the situation of foreign second-hand car market, the place of receipt of the car is responsible for the repair, reappearance of the car from the interior to the exterior will be refurbished, the seller will tell the buyer of the car before the "resume". To this end, Ye Wenchao took the "used car appraiser" qualification, systematically to learn how to judge the "residual value" of the old car, but after visiting several famous second-hand car market in Shanghai, he felt that the entire market is very unregulated, and the result of unregulated is that there is no profit! The market is very unregulated, and the result of the unregulated market is that there is no profit point, and the requirements for the capital chain are very high, which is not suitable for you to start.
Following the route of "selling cars", he sent himself to a 4S store, using his vacation internship to see how the rules of the trade actually work. As a result, he first became a victim of the industry's "darkness", the same is the sale of Shanghai Volkswagen's 4S stores, also divided into private and state-owned enterprises, due to the lack of a "labor manual", as a car repair trainee, his monthly salary of only 150 yuan, so low as to let themselves feel very "The company's website is a great source of information about the company's products and services, and it's a great place to start.
The store also sent him to do market research, when the new Skoda launched, his work is equivalent to with the car ads to sell cars, to understand the consumer's car buying habits. Everywhere research, he found the lowest threshold of earning - car beauty, the cost is not high, the difficulty is not too big, so he cooperated with others to open a car beauty store. But he knows, open this store is just to accumulate some raw capital.
But the 4S store repair links and his original learned different, those routine maintenance is very simple, for example, through the computer scanning can quickly "foolproof" judgment of the car's problems, which makes Ye Wenchao feel that "repair" technology is no longer the first productive force, to be more skilled. The first productive forces, to be more technical, may wish to try enthusiasts are keen to "change the car".
Then, he found a Shanghai industry seniority is very old tuning car factory, the BMW tuning more influential, all rely on word-of-mouth marketing, but also encountered star-level characters to change the car in the name of Ye Wenchao began to continue to lurk in the name of internship.
Involved in modification, textbooks are very basic things, where the "master" is younger than him, many people are originally in the fleet, and later and the mechanic amateur learning after self-taught, theoretical knowledge is more general. Stayed a few months, the modification of the way he can basically understand, and soon be reused by the boss, but he wanted to continue to understand the whole business process, such as to do this business, exactly where to buy goods from? The use of work, secretly study the exhaust, wheels, brake kits into the market.