Taiwan Province Coffee and Bread Cake Shop 85 C was established in 2004, hoping to spread to all corners of the world with 8-star products and affordable prices. Is a specialty store specializing in coffee cakes and cake baking, and 85 degrees Celsius is its signature.
At 85 degrees C, a chain enterprise with more than 888 stores in Taiwan Province Province and an annual revenue of more than 8.8 billion yuan has surpassed Starbucks with more than 200 stores in Taiwan Province Province.
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Young people aged 20-35 think that 85 degrees C is an urban fast-moving restaurant brand, which is completely different from Starbucks. Starbucks is a business coffee shop, and 85 degrees C is a chain restaurant with coffee, bread and cakes.
Starbucks' consumers are businessmen or middle-and high-income people who pursue petty bourgeoisie, while 85-degree C consumers are urban young people, and nearly 50% consumers are young people aged 20 to 35, mainly office workers and college students.
Baidu encyclopedia -85 C