first, building a website-does an enterprise need planning to build a website

does an enterprise need planning to build a website? Websites need too much planning, which is often ignored by website owners and producers. When making websites, many enterprises simply do: find some information about enterprise profiles and product profiles, add some photos, give them to the producers, and tell them something like "do it beautifully", and the rest is to wait for acceptance. Producers, on the other hand, first comply with customers' opinions, meet customers' requirements to the maximum extent, give priority to beautiful web pages, and add some dynamic effects. Such a website may be really beautiful and both sides are satisfied, but it is definitely not a very practical and good website. Why? Because it is nothing more than an enterprise's propaganda album, similar to a blackboard newspaper, it only conveys some simple information.

A practical and valuable website, especially an enterprise website, should have certain functions. We call it a functional website. Functional website is the product of the combination of network technology and enterprise reality, and it is really useful. The construction of a good enterprise website is actually a process of marketing integration. It first needs to understand the various needs of the enterprise, including the market situation, competitive status, marketing channels, ways and methods, etc. Then, it is combined with Internet technology, which is suitable for online operation, and moved to the Internet. It can be combined with the network to combine it. In this way, the function of this website is applicable and effective. Most enterprises, although they are experts in traditional marketing, don't know much about the Internet, especially the functions that the network can realize, or they don't have a deep understanding, so they can't put forward any requirements and can't think of what functions to set up. At this time, they need network marketing planners.

thus, the website needs planning. Enterprises need a complete plan to build a website, which should include market analysis, feasibility analysis, target group analysis, main column setting, main functions and overall structure of the website. Time Internet will work out the most suitable planning case for the enterprise based on the results of various investigations and analysis.

Second, building a website-the impact of website design on search engines

Today, Bujuanwen Network Studio gives you some examples of the impact of several website designs on search engines:

1. Java websites

If websites are designed in pure Java, google will not include them.

2. Flash website

If the website uses a lot of Flash, for example, the homepage is a Flash animation, and the link is embedded in Flash, google is not very interested in this kind of website.

3. Pure image home page

If the home page of a website is designed as a splash page containing only images and the content of the website is too little, such websites often cannot log in to google.

4. Web frame

google can search websites that use web frame structure, but because the search engine works differently from ordinary web browsers, the returned results will not meet the needs of users, which is what search engines want. If you don't use a frame, you can put the relevant content in a label.

5. Dynamic Web Page

google is one of the early search engines that supported dynamic Web page retrieval, but it has certain limits. If a dynamic web page exists in a loop. It's easy to trap spider so that he can't get away. When the website is not included and there is no other reason, it's best to change the dynamic webpage into a static html file.

6. Links within the website

The links between pages are preferably text links, followed by image links. Although google has been able to track and analyze the embedded links in JavaScript and Flash, from the perspective of search engine friendliness, we should not use JavaScript and Flash links in large numbers.

7. Whether the website/webpage access is normal

The slow speed of the website is the reason that affects the successful registration of the google engine

8. The size of the webpage

The size of the webpage is not the most critical factor, but the faster the download, the greater the chance that the webpage will be successfully included. The number of bytes in a web page generally does not exceed 51%.

9. Change the file name

Don't make too many changes to the file name of the webpage. When google detects that most of the links clicked by users are invalid, it will remove the webpage from the search results. If you have to change the file name in a large area, you can use the 311 forwarding function of the host to point the original link to the new file (don't set META Refresh forwarding on the original page)

Third, build a website-the information and process of building a company website

Description of the specific information and process of building a company website

Step 1: the customer applies for website construction

1. The customer puts forward the basic requirements of website construction according to his own situation

B. the website realizes the functional requirements;

C. Basic design requirements of the website;

Step 2: Make a website construction plan

1. Both parties negotiate, modify and supplement the website construction content, and reach an understanding;

2. Make the Website Construction Plan for customers;

3. Both parties determine the specific details and price of the website construction scheme;

Step 3: Sign the agreement and pay the advance payment

1. Both parties sign the Website Construction Agreement;

2. The customer provides more detailed picture materials (if you need to take pictures, we can take digital photos at home for free);

Step 4: The client reviews the first draft and finalizes it after confirmation

1. Complete the first draft design according to the Website Construction Plan;

a. home page style design;

B. function column setting;

C. website architecture diagram;

2. The customer reviews and confirms the first draft design;

3. We completed the overall website production;

Step 5: Website testing, online browsing by customers, acceptance, and payment of the balance

1. Customers conduct acceptance work according to the agreement and contents;

2. If the website is qualified, the customer will issue a "Confirmation of Acceptance of Website Construction";

3. The customer pays the balance;

4. We offer the service of agreement content for customers;

Step 6: Post-maintenance of the website

1. Provide the Website Maintenance Manual to the customer

2. We will maintain and update the customer's website according to the website construction agreement and the website maintenance manual.

1. Domain name application

By registering the domain name, the enterprise has a unique logo on the global Internet, which is also the house number and entry logo for all users in the society to browse the enterprise website. Websites composed of domain names will be widely circulated on the Internet like trademarks. A good domain name will help you shape your international image on the Internet in the future. At the same time, domain names are unique in the world, and the resources of domain names are limited. Whoever registers first will have the right to use them, so you should consider now whether to protect your intangible assets on the Internet. The common. com is international domain, while. com.cn is a domestic domain name. In addition to considering the nature of the company and the characteristics of information content, the definition of domain name should also make the name concise, easy to remember and impactful.

2. Establishment of network platform

After you have your own domain name, you need a space to build a house and set up your own company, and this space is a server on the Internet. Usually, there are several ways for enterprises to choose from.

Virtual host mode: The so-called virtual host uses special software and hardware technology to divide each computer into a "virtual" host. From the outside, virtual host is no different from real host. We suggest that enterprises use virtual host mode to surf the Internet. General virtual host providers can provide users with 11 megabytes, 31 megabytes, 51 megabytes of virtual host space up to a server. Users can choose according to the content setting and development prospect of the website. A web page takes up about 21-51 kilobytes of disk space, and a megabyte can hold about 211-511 pages, but if you have special requirements for the website, such as more pictures, more animations, files to download or a database, you need more space (you can go to the "free resources" to have a look, where there is a lot of free space).

independent server: for enterprises with strong economic strength and large business volume, they can also purchase their own independent servers, but this requires high expenses and a lot of manpower and material resources, which add up to dozens of times as much as virtual hosts.

3. Web page design and maintenance

You can design your own web page or make it through professional web page designers. First of all, we must determine the overall planning of the whole web page system, the scope and purpose of the content to be introduced, and then we must collect all the text materials and pictures that need to be put on the website, provide the collected materials to us, and leave the rest to our designers. According to the company's business scope, it is determined whether to adopt both Chinese and English versions. After the webpage design is completed, the most important task is to update the webpage content in time. You can't leave the webpage unchanged for a long time, which will affect the website's traffic.

4. Website promotion and promotion

First of all, the enterprise itself should have the awareness of promoting websites: add the company's website address wherever company information appears, such as business cards, office supplies, promotional materials, media advertisements, etc. In addition, online advertising and search engine registration are the main ways to promote the website at present. You can log in to the golden advertising space of our Shaoguan Information Port or other portal sites, and you can register your site to a world-renowned service station by registering a search engine. In this way, not only can your website be easily found, but also the number of visitors will surge. By making friendly links on some websites, the visibility and visits of enterprise websites can be significantly improved.

Eight steps of website design

As there are more and more WYSIWYG tools and they are more and more convenient to use, making web pages has become an easy task, unlike the previous manual writing of line by line source code. Generally, beginners can learn to make web pages after a short period of study, so they think that making web pages is very simple, so they make their own websites in a hurry, but after making them, they find that their websites are very rough. Why? As the saying goes, "You can't eat hot tofu if you are impatient". Building a website is just like building a building. It is a systematic project with its own specific workflow. Only by following this step step step by step can you design a satisfactory website.

First, determine the theme of the website

The theme of the website is the main content of your website, and a website must have a clear theme. Especially for personal websites, you can't be as comprehensive and comprehensive as a comprehensive website. You don't have the ability and energy, so you must find the content you are most interested in, make it deep and thorough, and make your own characteristics, so as to leave a deep impression on users. There is no rule about the theme of the website. As long as you are interested, anything can be done, but the theme should be clear, and the content within your theme should be large, comprehensive, precise and deep.

second, collect materials

after you have defined the theme of the website, you should start collecting materials around the theme. As the saying goes, "a clever woman can't cook without rice." If you want to make your website flesh and blood and attract users, you should try to collect materials. The more materials you collect, the easier it will be to make websites in the future. Materials can be obtained from books, newspapers, CDs, multimedia, or collected from the Internet, and then the collected materials are removed from the rough and refined, and the false and the true are removed as the materials for making their own web pages.

III. Planning Website

The success of a website design depends largely on the planning level of the designer. Planning a website is just like designing a building by a designer. Only when the drawings are designed can a beautiful building be built. Website planning contains a lot of contents, such as website structure, column setting, website style, color matching, layout, text and picture application, etc. Only when you take these aspects into account before making a webpage can you be familiar with it and have a good plan. Only in this way can the web pages be personalized, distinctive and attractive. How to plan every specific content of the website, we will introduce it in detail below. Fourth, choose the right production tools

Although the choice of tools will not affect the quality of your web design, a powerful and simple software can often get twice the result with half the effort. There are many tools involved in web page making. The first is web page making tools. At present, most netizens choose WYSIWYG editing tools, among which Dreamweaver and Frontpage are the best. If you are a beginner, Frontpage2111 is the first choice. In addition, there are image editing tools, such as Photoshop and Photoimpact. Animation tools, such as Flash, Cool 3d, Gif Animator, etc. There are also special tools for web pages, such as vivid and colorful. There are many softwares in this field on the Internet, which you can use flexibly according to your needs.

V. Making a Web page

With the materials and tools selected, you need to turn your ideas into reality step by step according to the plan. This is a complicated and meticulous process, and you must make it according to the principle of "big first, small second, simple first and complex second". The so-called big first and then small, that is to say, when making a web page, the big structure is designed first, and then the small structure design is gradually improved. The so-called simple first and then complex, is to design simple content first, and then design complex content, so that it can be modified when problems arise. When making web pages, we should use templates flexibly, which can greatly improve the production efficiency.

VI. Uploading test

After the Webpage is finished, it will be published on the web server before it can be viewed by friends all over the world. Now there are many uploading tools, some of which have FTP function. With these FTP tools, you can easily publish the website to the homepage storage server you applied for. After the website is uploaded, you should open your own website in the browser, test it page by page and link by link, find problems, modify it in time, and then upload it for testing. After all the tests, you can tell your friends your website and let them browse.

VII. Promotion

After the webpage is completed, it should be promoted continuously, so as to let more friends know about it and improve the visit rate and popularity of the website. There are many ways to promote it, such as registering on a search engine, link exchange with other websites, joining an advertising chain, etc.

VIII. Maintenance