When it comes to entrepreneurship, the concepts that pop up in most people's heads are: adventure, risk, instability, hard work, worry, and stress. Therefore, part of the people, especially those who like to be comfortable and stable days will be afraid of the risk, do not dare to participate in any investment behavior; and the other part of the people determined that the risk and profit is proportional to the desire to change fate, you have to gamble! In fact, these two points of view are somewhat one-sided, "low-risk entrepreneurship" this book tells you that there is a variable that has been overlooked, that is, the ability.
This book sees entrepreneurship as a craft. It allows you to become a professional with as much deliberate practice as learning to walk a tightrope. Great entrepreneurs are never risk takers, but people who are better at controlling risk.
? The author of Low Risk Entrepreneurship is Fan Deng, and in this book he talks about several important points and some methods of low risk entrepreneurship, which is still very worth reading for those who want to start a business or are in the process of starting a business.
? 1, first of all, the entrepreneurial mindset of good. A good mindset and a good character can help you more gracefully solve the problems encountered in entrepreneurship.
? In the book, the good and bad relationship with parents as the first preparation for low-risk entrepreneurship, and the good and bad relationship with parents determines the size of the entrepreneurial achievements, from childhood to adulthood, parents play an irreplaceable role in your life, can be said to be the most influential person on your mind.
Here, it is also mentioned that inventors are very dangerous to start a business. The root cause is that many inventors only care about their own inventions, but do not care about what kind of social problems the invention can solve, and when they encounter a problem, what they want to think about is not the best solution, but how to better publicize my invention.
2. Direction is more important than running, and choice is more important than effort. Entrepreneurship starts with finding good problems.
All the great companies in this world have achieved something because they solved a huge contradictory problem. For example, Uniqlo solved the problem of good quality and low price in the field of ready-made clothes.
? ? How do you find a good problem?
First, low-risk entrepreneurial opportunities can be found in complaints. In our daily lives, our ears are filled with a variety of complaints, have you ever listened carefully? Have you ever listened to them? Have you ever judged them or savored them? "It is more and more difficult to take a taxi" has produced a drip taxi; "morning and evening peak traffic jam, the subway to the company is too far", so there are ofo and Mobay; American Express, hungry to help us solve the problem of "instant noodles are not tasty, not many flavors, not healthy" and other meals. The first time I saw this is when I was a kid, and I was a kid, and I was a kid.
In addition, it is also necessary to insight and experience from the customer's point of view, so that we can better understand the product and the problem, find the customer's most painful point and solve it, get the customer's favor, and minimize the risk of entrepreneurship.
? Then after finding a social problem, what are the criteria for judging it as good or bad?
One is to find the problem, to be big enough, big that is, the market size of the big and small, the market is small risk, and vice versa, the risk is small; here mentioned a term called MTP (grand change target), is to say that to find the market to be big enough, and there is a problem, there is a space for change and solution. For example, Google's MTP is to "manage the world's information"; Uniqlo's MTP is to "provide high-quality clothes at the lowest price"; Disney's MTP is to "create happiness for people! Disney's MTP is to "create happiness for people".
Second, is the pain point painful enough? Customers are most concerned about whether the product can solve their pain points and really change their lives. Breakthrough in the customer's most painful point, in order to obtain customer favor in a short time.
3, the secret is the best anti-risk weapon , the secret can also be understood as an advantage, determining the size of the risk of entrepreneurship.
Here the secret is not to say hidden, conservative not let people know. Rather, you can do, even if others know can not do, even if done, and your are not the same. The real secret, never afraid of other people know, because even if you know will not learn. Such as service famous Haidilao, many people know that the secret of Haidilao success lies in the service, but strangely enough, China's catering industry has never appeared in the second Haidilao. What you can see is Haidilao far beyond customer expectations of the gold medal service, but do not know behind the supply chain, talent system, performance evaluation and other factors. As long as a link can not keep up, you can only "draw a tiger without anti-dog".
Again, ofo and Mobay, and then find the social problem, but the lack of risk prevention weapons, want to maintain the first-mover advantage, then you can only resort to the power of capital.
Resources, technology, operational capacity, brand reputation, price, users (fan economy), are six good secrets that entrepreneurs can not know. Focusing on brand reputation and price, the brand can make the marginal cost of the enterprise is zero, a large number of companies to develop to the late stage, basically rely on the brand to earn money. Plus the price, not that the lower the price, the greater your advantage. Small and medium-sized enterprises, especially small and medium-sized enterprises just starting out is not recommended to do the low-end market, low-end market risk, generally do is a giant, they can endure a period of time unprofitable, it is recommended to do the mid-range, high-end enough to not be able to, too low-end can not afford to lose money.
The secret is also a process of slow accumulation, in this process, we also need to adhere to a "beginning to end" way of thinking, with the "ten times better" principle of deducing the process of each link, to look for places that can be subverted, I believe that the "ten times better" principle of "ten times better", to look for places that can be subverted, to look for places that can be subverted. When a place is specialized by you to the extreme, it will also become a rare secret of yours.
After finding the secret, we still need to verify it, and the best way to verify it is to sell it. Here the author mentioned a concept is MVP (Minimized Viable Product), that is to say when you want to try your idea, the way to minimize the risk is not to invest too much money at the beginning, but to make a model first, and then through the test, collect feedback to quickly iterate, and constantly amend the product, and finally adapt to the market demand.
? 4, the core of low-risk entrepreneurship is reflected in the anti-fragile . Design of anti-fragile business structure, a start-up project with anti-fragile ability, the most important design feature is that the cost has a bottom line, even if you have been losing the most money to reach the bottom line of the cost, rather than endless losses, in fact, is the cost of failure to control at the minimum, while constantly amplifying the upper limit of the revenue.
The ability to be anti-fragile not only allows entrepreneurs to preserve themselves when the inevitable uncertainty of risk occurs, it also makes them better and more empowered.
5. Empowering biomorphic entrepreneurial teams, group intelligence emerges, synergizes with each other, and embraces the group in order to reduce risk. "Three ignorant cobblers, top a Zhu Geliang", the power of the team in entrepreneurship can not be underestimated, so it is particularly important to manage your team, so that the team to play a greater force.
6, the optimal customer development method MGM, the real value of the customer, lies in his ability to bring you new customers, so that your business is a constant flow, if you think the customer and you only do a hammer business, then your business will never do not, never be able to resist the unknown risks. One hundred thousand people say good, not as good as 100 people screaming, let customers scream, it is important that you have a quality product, of course, you had better learn some knowledge of advertising.
Believe in order to see, take entrepreneurship as an enjoyable thing, as a life practice, will let you get twice the result with half the effort.