Asset-light entrepreneurial projects is the investment does not require too many projects, the site technology and other conditions do not limit the high entrepreneurial projects, such as catering, tourism, entertainment services, these are asset-light entrepreneurship. Like steel, automobiles, chemicals, electricity, etc. This is a heavy asset industry. The so-called "light assets" is relative to the "heavy assets", we can understand, land, plant, equipment, raw materials, inventory of goods and so on these, can be understood as heavy assets, then light assets are resources, processes, brands, technology, services and so on, can also be understood as "Light assets" are intangible assets.

At present, the type of light assets entrepreneurship is still relatively more, like self media, online sales, etc., are more popular light assets entrepreneurial way, the cost is relatively low. However, any entrepreneurship has the possibility of failure, we should be careful to make decisions.

Here are some common light-asset investment directions:

1, self media

This is the most typical type of light-asset entrepreneurship, our knowledge, specialties, experience, etc. is the product, the major portals are

platform providers, readers are the consumers, we can get from the platform to get the share of the ads, but also open the course to get revenue!

And so on. The cost of our investment is only time, no other investment, this is "starting from scratch".

2, network sales

This area includes a variety of online stores, micro-shops, sharing economy, community marketing and so on are, we do not need to produce products, do not

need to logistical inventory, we only need a computer or even a cell phone. For example, now in the field of micro-business, the emergence of a large number of successful people, their micro-store annual sales have exceeded hundreds of millions of dollars, - point does not have to be worse than the physical stores, and even higher than the general production enterprises.

3, agent distribution

This is one of the simplest asset-light entrepreneurial model, according to their own resources and the environment, to find - a suitable product to do the regional agent

or general distribution, of course, the cooperation of the manufacturers to be reliable, the supply chain to be complete, this type of business is suitable for entrepreneurs engaged in marketing work for a long time, they are in control of the channels and contacts, which is the capital. This is the capital.