Merchandise management itself is accompanied by the development needs of the retail industry. With the development of standardization, specialization, refinement and automation in the retail industry, the requirements for merchandise management have become higher and higher. At the same time, it also gives rise to a variety of cooperation modes, such as wholesale, franchising, and joint venture. Today, we will discuss the merchandise management in the retail industry as an example of the merchandise management of the affiliate mode. Cold Rue Fashion Circle discussions are discussions and summaries on industry issues. These shares belong to the crystallization of collective wisdom. (They do not represent Cold Yun's personal views.) We hope that this approach will benefit more people in the industry! If you want to join Leng Yun Fashion Circle, please add WeChat Lazarusfor10 (note "Leng Yun Fashion Circle name"). Participate in the discussion members of the Leng Yun fashion circle 9 group of friends Time: July 5, 2020 Discussion Outline 1, the joint mode 1. the concept of the joint mode 2. the advantages of the joint mode 3. the disadvantages of the joint mode, the joint mode of merchandise management 1. ordering (sales plan, store plans, store attributes, listing plans, goods structure, etc.) 2. distribution (new listing of goods, new stores, in the camp store with the goods, etc.) 3. ) 3. stock transfer (transfer frequency, priority principles, cross-regional scheduling and other principles) 4. replenishment (replenishment of a single model, single-store replenishment, etc.) 5. sales tracking (sales and marketing, sold out, turnover, activity analysis, competitor trends, etc.) Third, the extension of the scope of merchandise management 1. the direction of the supply chain (supplier shipping time, the warehousing department's daily throughput, the logistics of the different regions of the time of transportation, etc.) 2. effective control of defective rate (original defective, customer defective, single or whole batch of the defective) The effective control of the residual rate (original residual, customer residual, single or whole batch and other reasonable treatment and sales reduction principles) 3. retail software direction (skilled use, understanding of the software logic update direction and development trend, etc.) 4. effective monitoring of terminal inventory (inventory) Fourth, the development trend of 1. artificial intelligence on the impact of the merchandise position (intelligent distribution, intelligent deployment, etc.) 2. affiliate mode will evolve a variety of forms (partners, etc.) Introduction of the owner Introducing the owner: Xu Jing - Zhengzhou - Merchandise management, graduated from textile university. 5 years of retail merchandise management experience, now doing merchandise management in a self-branded women's clothing company. Kun - Chengdu - Deputy Group Leader of Group 9, sophomore majoring in Fashion Design and Engineering. She is now the community manager of 9group and hopes that everyone can come to 9group to be active. Doubao - Seoul - 9group's internship vice group leader, a graduate student who took a break from her studies due to the epidemic. She is now studying at Hongik University in Korea, majoring in Fashion Design, and is working hard to learn community operation. I. Affiliate Mode 1. The concept of affiliate mode The current merchandise management is still mainly dependent on the brand's mode of operation, whether it is a franchise, direct, or affiliate, with a difference between the different modes. The discussion of this picking system, low and mid-range price point of the fast-moving affiliate brand as the main object of discussion. Affiliate: Simply put, it is the cooperation between two parties in the form of joint operation. This approach applies to both brand and customer cooperation, but also applies to the brand head office and branch cooperation. Take the cooperation between the brand side and the customer as an example, simply explain: the brand company and the customer to cooperate in the way of joint operation, the customer pays a certain amount of deposit to the company. After signing the contract, the company sends the goods to the customer, and the customer will remit the daily business payment to the company's designated account according to the time agreed by both parties, and the company will return to the customer at a fixed time in accordance with a certain rebate point. For a new brand, to enter a new area of development, you can choose agents can also establish branches. Both ways have their pros and cons, according to the specific planning to make a choice. (