Because Pizza Hut mainly serves lunch, afternoon tea and dinner, although its business hours are much shorter than other fast food brands, its passenger flow and profit margin are considerable.
Pizza Hut, as its name implies, has won the favor of China consumers with the belief of "winning" since it opened the first restaurant in China in Beijing from 65438 to 0990. Pizza Hut has developed rapidly in China and achieved remarkable results. By June 2020, Pizza Hut has more than 2,000 Pizza Hut leisure restaurants in more than 400 cities in China. Want to join Pizza Hut? Click to learn how to open Pizza Hut.
In order to further strengthen the layout of big cities, Pizza Hut Restaurant Group has begun to make great strides in small and medium-sized cities in China. It is understood that Pizza Hut divides the China market into four levels: Shanghai, Beijing, Guangzhou and other big cities belong to the first-tier market; Nanjing, Hangzhou, Hefei, Jinan, Wuhan and other capital cities belong to the second-tier market; Maanshan, Xuzhou, Changzhou, Wenzhou, Jinhua, Huzhou, Hulunbeier, Tongliao, Jiaxing, Chenzhou, Huangshi and other prefecture-level cities belong to the tertiary market; County-level cities such as Xiantao, Yuyao and Changshu belong to the fourth-tier market. Tong Ruoming, general manager of Pizza Hut's East China market, once revealed to the media that with the rapid rise of small and medium-sized cities in China and the remarkable improvement of residents' consumption level, Pizza Hut began to expand its market to small and medium-sized cities, especially the "four-level market" represented by county-level cities, in order to improve the coverage and penetration rate of Pizza Hut in China market.