There must be a future. As a traditional service industry in China's tertiary industry, the catering industry has always maintained a strong growth momentum. At the same time, the quality and connotation of the development of the catering industry in China have also undergone major changes. The business scope and market space of the industry are constantly expanding, the business grade and enterprise management level are constantly improving, the business format is increasingly rich, and the characteristics of diversification of investment subjects and consumer demand are more prominent. Even after a hundred years, there will be development prospects unless people don't eat! But I don't think it's easy to do a good job in any line. This is my search hope and it will help you.

In recent years, China's catering industry has developed very rapidly. According to relevant statistics, the growth rate of catering industry is more than 11 percentage points higher than that of other industries. It can be said that China is welcoming a period of great development of the food and beverage industry, with huge market potential and very broad prospects. But on the other hand, catering demand is complex and changeable, and its consumption taste and psychology may change with the change of social environment. Catering enterprises must see clearly the development trend of the catering market and choose appropriate marketing methods according to their own conditions and environmental conditions, so as to be successful in the fierce market competition. The author thinks that the future development of catering marketing will mainly follow the following ten directions.

First, take the road of high-quality and efficient fast food

With the acceleration of urban life and the improvement of residents' income level, the demand for fast food in society is increasing day by day, and fast food restaurants with high quality, low price and high efficiency will be welcomed by the majority of residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote the economic development of our country. In fact, there are many restaurants and various catering enterprises all over China, which have obtained good economic benefits by operating fast food business. Please look at the following examples.

Jiaxing Wufangzhai challenges foreign fast food. Absorbing nutrition from the brand awareness, strict technology and management of foreign fast food, and getting rid of the traditional management mode of front store and back factory, a modern factory covering an area of 71 mu was built by self-financing in 1995, and the output of zongzi rose to 15 million that year. By June 8, 1996, the actual sales of zongzi were 15 million. In half a year, it completed the sales and profits of the previous year and began to export to Japan and other places.

There are more than 11,111 hot pot restaurants in Chongqing, and the competition is fierce. Among them, the fool hotpot restaurant is in a favorable position in the competition because of its low price and the advantages of scale operation. The three chain stores receive tens of thousands of customers every day. Although the profits from a single customer are meager, the total profits are still considerable through small profits but quick turnover.

Changzhou Wujin Hotel is a two-star hotel, aiming at the general public's pursuit of cheap and affordable when traveling, organizing fast food to be sold in the market. Last May, the fast food business reached more than 71,111 yuan, and for the first time, the monthly catering income exceeded one million yuan.

Enterprises specializing in steamed bread production have emerged in Nanjing, using modern machinery and equipment.